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https://issues.apache.org/jira/browse/LUCY-124?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=13029531#comment-13029531
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Marvin Humphrey commented on LUCY-124:
--------------------------------------

The second item on the branding checklist is done:

  * Project Naming And Descriptions: use proper Apache forms, describe
    product, etc.
    http://www.apache.org/foundation/marks/pmcs.html#naming

All the documents listed at http://s.apache.org/ipp have been reviewed and
modified as necessary, as has the website.

{noformat}
   perl/README
   perl/buildlib/Lucy/Build.pm
   perl/Build.PL
   perl/lib/Lucy.pod
   perl/lib/Lucy/Docs/Cookbook.pod
   perl/lib/Lucy/Docs/Tutorial.pod
   clownfish/lib/Clownfish.pod
   charmonizer/README

Basically, we should review all of the following:

  * Any introductory documentation. 
  * Any README or INSTALL document.
  * Any project description metadata.
  * Any build file that generates project description metadata.
{noformat}

We now observe the following:

  * Refer to "Apache Lucy" rather than just "Lucy" at our publicly exposed
    edges.
  * Differentiate between Apache Lucy as project and product.  The main web
    page uses a proper software product description: "Apache Lucy is full-text
    search engine library written in C and targeted at dynamic languages."

> Project branding requirements
> -----------------------------
>
>                 Key: LUCY-124
>                 URL: https://issues.apache.org/jira/browse/LUCY-124
>             Project: Lucy
>          Issue Type: Task
>          Components: Documentation, Website
>            Reporter: Marvin Humphrey
>             Fix For: 0.1-incubating
>
>
> Apache has published a new set of project branding requirements.  This is in
> addition to the Incubator's requirements for Podling branding, websites, etc.
>   * http://www.apache.org/foundation/marks/pmcs.html
>   * http://incubator.apache.org/guides/branding.html
>   * http://incubator.apache.org/guides/sites.html
> The primary materials to review are the website and the project documentation.

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