Hi Jeff, Actually, what truly impacts the pricing of any product here are the tax rates, and at least last time I studied this, consumers and producers bargaining. They're usually price ratios which are determined by these two factors, while competition brings a tendency towards an equilibrium level. When taxes are levied, business are unable to immediately raise prices to forward the cost onto the consumer any more than before the tax was brought into action. It's a consumer/demand supply relationship. Of course, anyone can figure that out, since it's just common sense. It gets a bit more complicated, but I don't want to rant on here, since my primary knowledge is now in business ethics thanks to a friend.
What Europeans know is that Apple violated the European consumer laws, which is the important factor. The price really is not, as long as Apple is in accordance with the laws set forth. In this case, they were not. From what I understand, U.S. consumer law provides one year of limited warranty, at least from what I can gather from the information off of Apple. Europeans generally also know that there's a rather big price difference in products from the U.S. as opposed to buying a similar product in Europe, at least in some cases. That's not only because of the 25%VAT implied in some countries, but it's definitely what plays the biggest part and what most consumers are going to know. Regards, Nicolai On Apr 11, 2012, at 8:57 PM, Geoff Waaler <geoff.waa...@gmail.com> wrote: > Amusing that they state: "companies should offer a free two-year warranty." > Do most Europeans actually believe its free of charge without even a modicum > of impact on the pricing of a product? Its incredible that the vary people > who applaud this sort of thing whine about the disparity in prices for > identical products in their countries. Of course since the US President has > been intentionally trashing this nations currency for over three years, y'all > may have a more favorable exchange rate, but the reality is that all costs > have a direct affect on a company's profit margin which must be offset by > increasing revenue. The only method at a company's disposal to augment > revenue is to price their goods and services accordingly. > > To be fair, the pro-EU faction of Europeans don't have a monopoly on > believing politician's fairy tales of a free lunch. Its always amusing to > watch supporters of our current President demand that these evil energy > producers be taxed for various offenses having to do with being an evil > corporation in general and the global warming hoax in particular. Ironically, > those vary people complain when their electric bills skyrocket and they can't > afford to fill their gas tanks, or purchase food (which generally requires > transportation). > > To keep this topical, its probably fair to conclude that citizens of the > affected EU nations shouldn't be surprised to discover that this will hit > them directly in the pocket book, which would be identical to the affect of > raising taxes on Apple. Corporations do not pay taxes you see -- they simply > collect them from their customers. > > Best regards. > Geoff > > ----- Original Message ----- From: "Nicolai Svendsen" <chojiro1...@gmail.com> > To: "Mac OSX & iOS Accessibility" <mac-access@mac-access.net> > Sent: Wednesday, April 11, 2012 6:52 AM > Subject: Re: EU law forces Apple two-year warranty | Macworld > > >> Hi, >> >> Actually, this is perfectly justifiable. Before just now, you only got one >> year of warranty if you included AppleCare, which truthfully isn't any >> better than what the insurance any other company can provide. In a lot of >> countries, you have an insurance which covers all damages to electronic >> equipment, like computers, televisions, microwaves and so-forth regardless >> of the warranty provided by the manufacturer. And obviously, Apple misleads >> customers by suggesting that we pay for AppleCare for the second and third >> year when the two-year law in Europe didn't cover it at the time, which >> actually should have been the case as the article says. >> >> So, Apple deserves taking the heat for this one, though I'm kind of >> surprised their lawyers haven't acted on this to prevent the misleading >> claims. Since I'm into law, at least as a hobby, I've been rather upset when >> I've shown up with damaged equipment to find I wasn't covered, but my >> insurance company was perfectly able to replace the item if it was damaged >> beyond repair, at least if you include the coverage when signing insurance. >> Of course, I haven't had damaged items, but I like to test Apple since >> they've been rather troublesome, not just in this area but also when it >> comes to advertising. >> >> At any rate, I'm pretty happy to see Apple refining AppleCare and warranty >> now. >> >> Regards, >> Nicolai >> On Apr 11, 2012, at 5:26 AM, Sarah Alawami <marri...@gmail.com> wrote: >> >>> I'm not so sure what to think of this. but here's the article. the reader >>> is available in this one. >>> >>> > http://www.macworld.com/article/1166194/eu_law_forces_apple_twoyear_warranty.html#lsrc.rss_products_ipod >>> >>> <--- Mac Access At Mac Access Dot Net ---> >>> >>> To reply to this post, please address your message to >>> mac-access@mac-access.net >>> >>> You can find an archive of all messages posted to the Mac-Access forum >>> at either the list's own dedicated web archive: >>> <http://mail.tft-bbs.co.uk/pipermail/mac-access/index.html> >>> or at the public Mail Archive: >>> <http://www.mail-archive.com/mac-access@mac-access.net/>. >>> Subscribe to the list's RSS feed from: >>> <http://www.mail-archive.com/mac-access@mac-access.net/maillist.xml> >>> >>> The Mac-Access mailing list is guaranteed malware, spyware, Trojan, virus >>> and worm-free! >>> >>> Please remember to update your membership options periodically by visiting >>> the list website at: >>> <http://mail.tft-bbs.co.uk/mailman/listinfo/mac-access/options/> >> >> <--- Mac Access At Mac Access Dot Net ---> >> >> To reply to this post, please address your message to >> mac-access@mac-access.net >> >> You can find an archive of all messages posted to the Mac-Access forum at >> either the list's own dedicated web archive: >> <http://mail.tft-bbs.co.uk/pipermail/mac-access/index.html> >> or at the public Mail Archive: >> <http://www.mail-archive.com/mac-access@mac-access.net/>. >> Subscribe to the list's RSS feed from: >> <http://www.mail-archive.com/mac-access@mac-access.net/maillist.xml> >> >> The Mac-Access mailing list is guaranteed malware, spyware, Trojan, virus >> and worm-free! >> >> Please remember to update your membership options periodically by visiting >> the list website at: >> <http://mail.tft-bbs.co.uk/mailman/listinfo/mac-access/options/> > > <--- Mac Access At Mac Access Dot Net ---> > > To reply to this post, please address your message to > mac-access@mac-access.net > > You can find an archive of all messages posted to the Mac-Access forum at > either the list's own dedicated web archive: > <http://mail.tft-bbs.co.uk/pipermail/mac-access/index.html> > or at the public Mail Archive: > <http://www.mail-archive.com/mac-access@mac-access.net/>. > Subscribe to the list's RSS feed from: > <http://www.mail-archive.com/mac-access@mac-access.net/maillist.xml> > > The Mac-Access mailing list is guaranteed malware, spyware, Trojan, virus and > worm-free! > > Please remember to update your membership options periodically by visiting > the list website at: > <http://mail.tft-bbs.co.uk/mailman/listinfo/mac-access/options/> <--- Mac Access At Mac Access Dot Net ---> To reply to this post, please address your message to mac-access@mac-access.net You can find an archive of all messages posted to the Mac-Access forum at either the list's own dedicated web archive: <http://mail.tft-bbs.co.uk/pipermail/mac-access/index.html> or at the public Mail Archive: <http://www.mail-archive.com/mac-access@mac-access.net/>. 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