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http://www.insanely-great.com/news.php?id=538

Adobe Warning Bodes Ill for PC Industry Recovery
By Remy Davison, Insanely Great Mac
June 14th 2002

Minor revenue shortfall, but stock goes into freefall.

Adobe Systems last night announced a drop in profits of 12% for its fiscal second 
quarter, while simultaneously issuing a warning that its third quarter revenues would 
not meet analysts'' forecasts.

The world''s second-biggest software publisher, which has released a raft of Mac OS X 
native products over the last few months, saw its stock fall to $33.50, its lowest 
level in four months.

Revenue forecasts from Adobe are only down slightly, from $1.3 billion to $1.2 
billion. Analysts quoted in Reuters'' report argue that the fall in revenue is very 
little in real terms, and that markets may well have overreacted by driving Adobe''s 
stock down.

In the breakdown of the data on software titles issued by Adobe, Acrobat sales have 
flattened, while Photoshop revenues were healthy, given the release of Photoshop for 
Mac OS X which would have added to the bottom line. Notably, Photoshop experienced its 
second-best quarter in the company''s history.

Acrobat, however, which accounts for around one third of revenue, has not experienced 
sales growth recently, and demand for the product is expected to remain flat during 
the third quarter.

Adobe CEO Bruce Chizen did not forecast a global economic recovery, but he did not see 
conditions growing any worse at present. However, he said to Reuters that he did not 
foresee any indication of an economic upswing in the short term.

Analysis: As ever, Adobe realizes, but rarely acknowledges, its dependence upon the 
Mac market: its key industries, encompassing illustrators, photo editors, publishers 
and designers, among many others. Mac OS X was clearly responsible for a sizeable 
chunk of these revenues, and without OS X versions, Adobe would be in deep, deep 
trouble. PDF/Acrobat is clearly a critical part of Adobe''s market, but Acrobat is 
still limited in what it can do and Adobe needs to make Acrobat upgrades compelling if 
it is to get customers to move up to Acrobat. It has to become as indispensible as 
Photoshop. And Adobe''s got to do this - before Microsoft decide to own that market as 
well. In 1996, Gates said, "Where is our competitor to Acrobat?" And, in time, Mr. 
Chizen, Microsoft will always come to get you.


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