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http://www.insanely-great.com/news.php?id=799
Iomega announces the750MB Zip drive
By ron carlson, Insanely Great Mac
August 15th 2002
New USB 2.0 Zip drive and disks feature more capacity; FireWire coming in "Fall"
Iomega has announced it is now shipping for worldwide availability the new Zip 750MB
USB 2.0 drive, the third generation of the company''s award-winning removable storage
solution for small business, home, and enterprise users.
"The new Iomega Zip 750MB drive builds on the Zip heritage of easy-to-use, durable
storage by offering superb software, triple the capacity and exceptional speed," said
Werner Heid, president and CEO, Iomega Corporation. "For a long time we''ve been
hearing from users who depend on their Zip drives but have been asking us for more
capacity. The Zip 750MB drive meets that need and gives the user considerably greater
performance."
The new Zip 750MB drive is available now with a high-speed USB 2.0 interface and in
Fall 2002 as a native FireWire drive. The new drive also raises the speed bar with a
transfer rate of up to 7.5 MB/sec (maximum), or 50x50x50x in CD-RW terms (with a USB
2.0 interface). Unlike conventional CD-RW drives, Iomega''s latest Zip drive delivers
the same great performance regardless of whether the drive is reading, writing, or
rewriting to a 750MB Zip disk.
All Zip disks are pre-formatted, protected by a rigid plastic shell, and offer
shirt-pocket convenience. Zip disks are durable and can easily shrug off the bangs,
bumps and scratches that can ruin CD-R and CD-RW discs. And, because Zip disks are
inherently rewritable, users don''t have to stock one type of disk for write-once
operations and another type for rewritable operations. The same Zip disk does it all
with superior rewritable performance and durability. The Zip drive''s simple
drag-and-drop file management also eliminates the setup and disc-closing processes
required to burn CD-R discs.
Since the Zip drive was introduced in March 1995, Iomega has shipped more than 48
million drives and 300 million disks, making the Zip platform one of the most popular
and successful computer peripherals ever released. The new Zip 750MB drive is
supported by both MacOS and Windows. Iomega''s new Zip 750MB drive is also backwards
compatible with Zip 250MB disks (read and write) and 100MB disks (read only).
Included with each Zip 750MB drive are Iomega Automatic Backup and Iomega Sync
software, easy-to-use software for comprehensive file management tasks. Iomega
Automatic Backup provides the choice of scheduled or on-the-fly automatic backup of
any designated folder or drive, and supports the protection of multiple revisions.
Iomega Sync provides sophisticated synchronization of folders or drives across
multiple PCs.
The new Iomega Zip 750MB USB 2.0 Drive is now available in the US and worldwide for an
SRP of $179.95. The upcoming Zip 750MB FireWire drive will debut in September at Apple
Expo in Paris and be available worldwide this Fall for an SRP of $199.95. An internal
ATAPI version of the Zip 750MB drive will be available worldwide this Fall for an SRP
of $149.95. Zip 750MB disks, available in Kevlar blue, are $12.49 per disk (SRP) in an
8-pack; Zip 250MB disks, available in grey, carry $10.69 per disk price in an 8-pack;
and Zip 100MB disks, which are available in many colors to help people organize their
files, are priced as low as $8.99 per disk in a 10-pack.
Analysis: Iomega has been strangely silent for much of the last year and this
announcement has been anticipated for at least that long. With the already strong
market penetration of CD-R and CD-RW technology, it''s somewhat doubtful that this
latest iteration of Zip technology will gain more than a small following. If this
technology can deliver the advertised numbers Zip 750MB could find a home in
publishing and, of course, offices where "sneaker net" still prevails.
However, a plain-jane CD-R disk sells for well under $1 -- meaning it''s easy to give
away and/or throw away. In terms of mindset, this is a major hurdle to overcome.
Also, one critical element missing from Iomega''s announcement is an endorsement from
a major OEM, such as Apple. In fact, Apple dropped Zip support for its pro desktop
line. Easy enough to restore as a BTO option, but the timing is fairly telling.
Post your comments at:
http://www.insanely-great.com/news.php?id=799
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Copyright (c) 2002 Insanely Great Mac. All rights reserved. This article
may not be republished in part or whole without explicit written
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