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http://www.insanely-great.com/news.php?id=961
Vedoe Leaves Apple, PowerSchool (Again)
By Remy Davison, Insanely Great Mac
September 19th 2002
Education supremo departs leaving PowerSchool leaderless.
Cheryl Vedoe, Apple''s PowerSchool chief, has left to take up a position as CEO of
Apex Learning, according to eWeek.
As IGM reported earlier this week, PowerSchool was reorganized in June this year,
following reports that the latest PowerSchool software was buggy and insuffiently
directed towards the individual needs of schools.
Vedoe was persuaded to return to Apple in 2000 by Steve Jobs, to head up the
reorganization of Apple''s Education division. Vedoe had previously worked at Apple
under CEO Gil Amelio. The shakeup of Apple''s Ed division resulted in the loss of
sales leadership to Dell Computer, which now leads the market in the volume of
machines sold to schools.
Vedoe was moved to PowerSchool upon Apple''s acquisition of the company with a brief,
as eWeek reports, to establish a "FileMaker Inc."-type organization, as Jobs
reportedly said in a corporate memo.
No replacement for Vedoe has been announced.
Analysis: The PowerSchool saga goes on. But let me just take a parting shot a Cheryl
Vedoe. If Steve Wood''s View from the Classroom column is any indication, Apple Ed is
losing ground to Dell and Wintel more generally - fast. Around half Dell''s shipments
in Q1 this year, if IDG''s figures are correct.
Can one seriously state that Vedoe made a difference at Apple, whether under Amelio or
Jobs, except to preside over the disintegration of one of Apple''s core markets? The
reorganization in 2000; the introduction of great products like eMac and iBook seemed
to make virtually no difference to Apple''s education market penetration.
We can see the real differences people like Tevanian, Anderson and Ive have made at
Apple. But surely Steve can do better than Vedoe. In this deflated, post-dot.com
economy, there must be some education guru out there who can really make sales happen.
Filemaker Inc. is a focused and successful company making inroads into the Wintel
market (and elsewhere). Why PowerSchool hasn''t managed to be successful for Apple is
beyond us. And, let''s face it, the buck stops with the CEO.
[ Article revisions with corrections and updates are available on the Web site.
Read and post article comments at:
http://www.insanely-great.com/news.php?id=961 ]
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