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http://www.insanely-great.com/news.php?id=1096

Apple Pitches OS X to Linux Conference: Not Just Another Distro
By Remy Davison, Insanely Great Mac
October 11th 2002

Cupertino takes OS X to the heart of Unix country.

Apple has made its first appearance at the Linux Expo, challenging Linux users to give 
OS X a long, hard look.

The Expo ran until yesterday in London, and Apple is pushing the concept of a 
friendly, easy-to-use GUI with a BSD-Unix backbone.

ZDNet's coverage of the conference noted plenty of Mac portables sported by the 
attendees. According to the article, Apple has been pitching its technologies at the 
Unix crowd. These include the microkernal at the heart of OS X which supports kernel 
extensions, obviating the need for recompilations when adding new features.

Apple also pushed for Unix apps to come to OS X, arguing that every Unix application 
can be ported over to X. Quartz Extreme, a major feature of Apple's current X.2 Jaguar 
release, was also touted for its ability to reduce the workload carried by the CPU by 
palming graphics loads onto the video card. Mutlimedia and 3D rendering, Apple says, 
can run faster on OS X faster than RedHat Linux on a P4, largely due to Quartz Extreme.

Cupertino says proudly that it is the # 1 supplier of Unix for the desktop, a sector 
Linux hopes to make significant gains in.

Analysis: While Apple has made only part of its code open source - probably a key 
sticking point for Linux devotees, OS X offers something no Linux does, as IGM's Derek 
Currie noted in a comment recently: true plug and play. 

Apple is right to push its wares at conferences like Linux Expo as it puts Apple in 
front of users who may never even have the Mac on their radar. If Linux users are 
already toting iBooks and PowerBooks, there are potentially thousands more switchers 
among the Linux fraternity.

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