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http://www.insanely-great.com/news.php?id=1343
M$ MacBU names Ms MoXie
By ron carlson, Insanely Great Mac
December 4th 2002
>From concept to a $3 million going concern, this member of the fairer sex brings home
>the bacon
M$' Mac Business Unit (MacBU) has announced the winner of its Ms MoXie contest -- a
research scientist from Milwaukee, Alissa Salmore. In addition to a $10,000 prize,
this lucky lady also will receive a brank-spanking new iMac loaded with a copy of
Office X.
"Salmore truly exemplifies Ms MoXie She's incredibly successful and creative, and has
a true passion for making a real difference with her research," said Roz Ho, product
unit manager for the Macintosh Business Unit at Microsoft. "It's inspiring to know
that Microsoft Office v. X for Mac has played an important part in her success."
Salmore's award-winning molecular biology research involves the use of the most
advanced tools to identify source contamination of bacterial water pollution. Her
results have changed the way Milwaukee municipalities consider these problems and,
ultimately, how they more efficiently deal with water pollution.
"I'm thrilled to be named Ms MoXie and to represent a contest that celebrates
successful businesswomen who find creative ways to make a difference in their fields,"
Salmore said. "Office v. X helps me organize my research and share my findings with
the world."
As we reported earlier, M$ began its search for Ms MoXie in October with a national
call for entries. Judges, including fashion designer Shoshanna Lonstein, selected the
top semifinalists, with three finalists chosen by popular vote. A panel of judges then
chose Salmore from the three finalists. Salmore captured thousands of votes from
around the world, edging out nine other semifinalists, including first and second
runners-up Toby Malina, a senior field technician, and Jessica Alpert-Goldman, handbag
designer and entrepreneur.
Editor's note: Well done Ms MoXie and M$ MacBU! It would be good to see more
user-direct marketing efforts like this one.
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