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http://www.insanely-great.com/news.php?id=1784
'Design, Inspire, Deliver' sweepstakes announced
By ron carlson, Insanely Great Mac
March 6th 2003
Win a PowerBook G4, an iPod or a $25 gift certificate from Borders, Peachpit, New
Riders
Building on their joint "Design, Inspire, Deliver" campaign, Borders Books & Music,
Peachpit Press, and New Riders have announced an in-store sweepstakes at all Borders
store locations from March 3 through April 30.
The sweepstakes will award one lucky first-prize winner taking home a PowerBook G4
valued at $2,499 (retail? who pays retail?). Three-second prize winners will each
receive an iPod, valued at $300 and 10 third prize winners will each be awarded a $25
Borders Gift Card.
The retailer and publisher's campaign with the slogan "Design, Inspire, Deliver"
features promotions around select books-all aimed at motivating Mac professionals (I
feel motivated). The campaign kicked off this January with West Coast Borders stores
giving away free Macworld passes and extends into 2003 with joint, in-store book
promotions and the sweepstakes.
Sweepstakes entry forms are now available at all Borders store locations and from New
Riders and Peachpit online. No purchase is necessary but entrants must submit their
name, address and email on the entry form (spam bait). Official rules are available
from all three companies on-line as well as at all participating Borders locations.
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