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http://www.insanely-great.com/news.php?id=1908
Adobe Encore DVD Software: Mac Users Need Not Apply
By Remy Davison, Insanely Great Mac
March 31st 2003
Adobe thumbs its nose at the Mac market as it chases PC DVD authoring sales with
Encore.
Adobe plans to release its Encore DVD-burning application in the summer, but there's a
catch: there won't be a Mac version, reports Associated Press.
Giving tacit acknowledgement to the fact that Apple's DVD software market is all it's
own, Adobe will release the $549 Prosumer application for PCs only, despite the fact
that many of Adobe's most popular programs - including Photoshop, Premiere and
Illustrator - are available in both Mac and PC editions.
Apple's professional DVD Studio Pro sells for $999, while the consumer iDVD is free
with DVD-R-equipped Macs and $49 as part of the iLife suite. Apple also sells Cinema
Tools for Final Cut Pro, Adobe Premiere's direct competitor, for $999.
Analysis: As IGM reported last week, the Apple-Adobe relationship has been soured by
what Adobe regards as Apple's incursions upon its territory. Adobe has been
exceptionally slow to react to the prosumer DVD and digital audio burning trend. Even
now, Adobe won't bring this app to market until summer, during which time many DVD
burners and a lot of DVD authoring software will be sold.
The question is whether Adobe deliberately intended to make this a slap in the face
for Apple, or whether the company simply looked at the small size of the Mac market
and found it saturated with Apple applications. Do we need Adobe to provide a
competing product for iDVD and DVD Studio Pro? Only if it's better. In the case of
Final Cut, Premiere isn't the superior product.
And one more thing: Encore.
What a lousy name for software.
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