Actually both links worked for me, with the first having issues..not that i am using your hardware though. Here is the article for those experiencing difficulty. >From klewel...@server1.shellworld.net Tue Aug 25 15:20:40 2009 Date: Tue, 25 Aug 2009 14:20:40 -0500 (CDT) From: Karen Lewellen <klewel...@server1.shellworld.net> To: klewel...@server1.shellworld.net Subject: AppleInsider | Apple to retain, redesign plastic MacBook family
#AppleInsider RSS $bbtitle AAPL: 170.012 ( +0.952 ) RSS RSS Twitter Twitter Search: __________________________ AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider Save up to $280 on new MacBook Pros and up to $234 on new iMacs with special coupons: Mac Pricing Guide updated Aug 24th (Find the best prices on Macs). Tuesday, August 25, 2009 Apple to retain, redesign plastic MacBook family By Kasper Jade Published: 12:40 PM EST Related AppleInsider articles: * Apple's next iMacs rumored with compelling new... * Apple to introduce more affordable Macs,... * Apple updates white 13-inch MacBook to NVIDIA... * Economy, opportunity seen leading to $599... * iPods, MacBooks, iMacs up next on Apple's 2008... Once rumored for extinction, Apple's entry-level polycarbonate MacBooks are on the verge of a refresh that will solidify them at the base of the Mac maker's notebook offerings for the foreseeable future, AppleInsider has learned. People familiar with Cupertino-based company's plans say the 13-inch portables are presently undergoing an industrial design overhaul that will see them reemerge in the coming months with a slimmer, lighter enclosure and restructured internal architecture to boot. It'll be the first time in more than three years that the plastic Mac notebooks will receive a visual tune-up. Introduced in May of 2006, the white and black systems replaced the PowerPC-based iBook and 12-inch PowerBook as part of Apple's transition to Intel processors and quickly became the best selling Mac of all time, according to statistics from NPD Group. The MacBooks were also among the first Macs to adopt Apple's MagSafe power connector while pioneering several other features that would become staples of future Mac notebook designs, such as shrunken soft-touch keyboards, glossy displays, and a non-mechanical magnetic latches (see: Magnet madness to hit Intel iBook line - Feb 2006). Earlier this spring, Apple restructured its notebook offerings by repositioning its aluminum unibody MacBooks as premium offerings under the MacBook Pro moniker, adding long-requested features such as FireWire and higher-quality displays. This left the company with just a single MacBook offering, a white polycarbonate model that retails for $999 but sticks out like a sore thumb when positioned alongside its peers. Still, sales of the sub-$1000 system have remained surprisingly brisk amid the economic crunch, leaving management little choice but to allocate R&D expenses in its favor. As of press time, Apple's online store indicates that the white MacBook is outselling all other Macs with the exception of the iMac, while similar rankings from high-volume resellers like MacMall also consistently place it in the top 10 best selling Apple-related products overall, ahead of all desktop-based Macs. While it's unclear how many models or configurations Apple will introduce as part the redesign, Ben Reitzes -- an analyst with Barclays Capital who's been following the Mac maker for years -- sees the company offering several, at various price points. "We [...] believe the MacBook line needs to be revamped (there is only one MacBook available now, an old white model) and that we could see a lower priced line soon, positioned below the new MacBook Pro models," he said. Reitzes' comments on price points echo expectations laid out by AppleInsider this past April in its report on more affordable Macs. More specifically, it's believed that Apple is well-positioned to begin offering a model at considerable discount to the $999 entry-level model that exists today, further narrowing the gap with its Windows-based competitors. MacBook Introduced in May of 2006, the current MacBook design has about run its course. Though details are few and far between, Apple is expected to achieve these markdowns through largely existing tactics, such as using lower-end components and previous-generation Core 2 Duo chips and architectures from Intel Corp. Battery life should receive a boost from cutting-edge technology that recently found its way into the company's other notebook offerings, while high-end legacy features like FireWire connectivity are likely to be sacrificed in the tradeoff. This strategy more closely conforms to Apple's DNA than alternatives that were under consideration late last year. For instance, AppleInsider has heard from multiple sources that the company toyed with the prospect of throwing an Intel Atom processor into the existing white MacBook enclosure as interim solution aimed at delivering a low-cost Mac portable for those consumers eying a Mac but hit hard by the recession. However, at least one person familiar with the matter claims the initiative was abandoned indefinitely earlier this year, around the time that management solidified the forthcoming Newton web tablet for a first quarter 2010 roll-out and instituted a significant restructuring of the Apple TV development team. Regardless of how the pieces fell into place, AppleInsider believes the bigger story is how Apple, once discounted for its role as a niche player in the market for premium computing products, is rapidly adjusting to having been broadsided by the sudden economic downturn. In a matter of mere months, it's successfully applied the same fundamentals and expertise that made it king of the luxury computing market to the space reserved for those strapped for cash. And it's doing so with class. Q2CY2010 Lineup An assessment of Apple's portable computing lineup for Q2CY10 based on information presently available to AppleInsider. Come the second quarter of next year, the company -- whose repertoire three years ago lacked a compelling offering for under a grand -- will off a staggering array of portable solutions ranging from $99 to $999. This includes the $99 iPhone 3G, $199-$499 iPhone 3GS, a sub-$999 MacBook family, and a multi-touch tablet device wedged between the latter two when fully subsidized. Apple's new line of low-end MacBooks could be viewed as the last piece to the puzzle in Apple's top-to-bottom line of product offerings, transitioning the company from a premium PC and phone manufacturer to one that offers truly competitive prices on products in both categories. Considering chief executive Steve Jobs's comments just last year that Apple is incapable of making a $500 computer to compete with netbooks that wouldn't be a "piece of junk," such a move would complete a subtle but significant metamorphosis for the Silicon Valley heavyweight, positioning it as an electronics maker offering a compelling portfolio of feature-rich products at virtually every price point. 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Free shipping.: Get an instant online quote and sell your laptop today ! Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details! IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy. Download free software - everyday updated freeware files Advertisements [LINK] [LINK] AppleInsider RSS Feed AppleInsider ? 1997-2008 Please review our Privacy Policy. Written/Edited/Compiled by the AppleInsider Staff. Quantcast On Tue, 25 Aug 2009, James & Nash wrote: > There's no link Scott > ----- Original Message ----- > From: Scott Howell > To: macvisionaries@googlegroups.com > Sent: Tuesday, August 25, 2009 6:57 PM > Subject: Fwd: Apple to retain, redesign plastic MacBook family > > > Folks, here is an article that may interest a number of you. Is it possible > Apple will offer even more options in their notebook lineup? Well read the > following article and speculate for yourself. > > > > Begin forwarded message: > > > Date: August 25, 2009 12:40:00 PM EDT > Subject: Apple to retain, redesign plastic MacBook family > Source: AppleInsider > > > Once rumored for extinction, Apple's entry-level polycarbonate MacBooks > are on the verge of a refresh that will solidify them at the base of the Mac > maker's notebook offerings for the foreseeable future, AppleInsider has > learned. > > Read more. > > > > > > > > --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "MacVisionaries" group. To post to this group, send email to macvisionaries@googlegroups.com To unsubscribe from this group, send email to macvisionaries+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/macvisionaries?hl=en -~----------~----~----~----~------~----~------~--~---