think about what happens if you take a picture of a car, does the cam say car later when you go over the picture, lots of interesting things seems to be going on now :)
On 6/21/17, Simon Fogarty <si...@blinky-net.com> wrote: > Hi Mark, > > Thanks for this, > Very interesting article. > > I can only say that I was impressed by the sound of the A R presentations > of the wwdc keynote, > But its really the high end power users that will get the benefits > currently out of that technology. > > But something to keep an eye on especially if Sir PJ is involved, > Although that could be just my Kiwi patriotic side coming out. > But it's kind of like apple are developing the hardware now for VR and A R > development like silicon graphics were doing 30 years ago. > > Lets see what happens I guess. > > -----Original Message----- > From: macvisionaries@googlegroups.com > [mailto:macvisionaries@googlegroups.com] On Behalf Of M. Taylor > Sent: Wednesday, 21 June 2017 6:01 PM > To: macvisionaries@googlegroups.com > Subject: How Apple leapt ahead of Google, Facebook and Microsoft on A R - > CNET > > CNET News - Tuesday, June 20, 2017 at 8:16 AM > > How Apple leapt ahead of Google, Facebook and Microsoft on A - CNET > > Augmented or so-called "mixed" reality brings digital objects into the real > world. > GIF by Sean Hollister/CNET > We knew Apple CEO Tim Cook was keenly interested in virtual reality (VR) and > augmented reality (AR). But earlier this month, Apple finally -- and openly > -- revealed its plans to the world. > Apple dedicated a significant portion of its Worldwide Developers > Conference > (WWDC) to ambitious new plans to bring VR to your Mac, and A R to your iPad > and iPhone. > Like Facebook, Google and Microsoft -- each of which also showcased A R and > VR plans at recent dev conferences, too -- Apple is now part of a battle for > what the future of computing might look like. > And whether it's transporting you to faraway or imaginary places with VR, or > making virtual objects appear out of thin air with A R , the company > suddenly has skin in the game that it didn't just last month. > Apple's success is still far from guaranteed -- but it already seems like > the company has some key advantages. > Apple didn't reply to requests for comment for this story. > Apple's A R tech works remarkably well > WWDC was the first time Apple publicly demonstrated its A R tech -- and > yet, it may already have the upper hand. Apple's A R Kit doesn't necessarily > work any better than, say, Google's Tango -- but Google requires special > phones bristling with optical sensors. > We totally weren't expecting A R to be anywhere near this good with only > the single camera of an off-the-shelf iPhone: > Overall, Apple's technique seems to do a pretty bang-up job of placing > virtual objects into the real world, without even taking advantage of the > second camera on the iPhone 6S Plus and iPhone 7 Plus. (At WWDC, Apple > announced that developers will soon be able to integrate calculations from > that second camera, too.) Plus, the tech doesn't only work in Apple's demos > at WWDC: Developers who've installed the new iOS 11 preview build on their > own iPhones and iPads A R e uploading YouTube videos that show it works in > the varying environments and lighting conditions of the real world, too. > An A R marketplace that's already millions strong While not every recent > iPhone or iPad will be able to run A R apps, millions upon millions A R e > already eligible -- and presumably, every new iPhone and iPad from here on > out. You can't say the same about Google's A R initiative, which not only > has to convince each Android hardware partners to put a big, presumably > costly Tango sensor module in the back of their phones, but also sell > consumers on those specialized handsets instead of sleeker ones without. > So far, only two Tango phones exist, of which one was a flop, and the other > set to be a Verizon exclusive in the US this summer. > What if Google adopts a simpler, single-camera A R technique too? Android > runs on so many different phones and software revisions that it might be > hard to catch up. It could be even more of a challenge for A R rivals > Facebook, Microsoft and Snapchat, which have to build apps that run on top > of iOS and Android since they don't have popular phones of their own. > Quiet launch buys time > > Apple's original iPhone didn't kick off the smartphone: it was predated by > the BlackBerry, the Palm Treo, Windows Phones and other devices. > James Martin/CNET > Despite its reputation as an innovator, Apple has a long history of being > fashionably late to the party. "For us, it's never been about being first to > anything," Cook said in a WWDC interview with Bloomberg. > "We didn't have the first MP3 player. We didn't have the first smartphone. > We didn't have the first tablet," he continued, explaining why the company's > new HomePod smart speaker -- unveiled alongside A R and VR announcements -- > was A R riving so long after Amazon's Echo and Google Home. "It's not about > being first. It's about being the best." > In almost all those cases, Apple revealed its products with a flashy > presentation to drum up consumer excitement. The company's move to A R and > VR isn't quite the same; A R and VR A R e being telegraphed even earlier so > app developers can begin to tinker A R ound with the tech, and so new > hardware and accessories can be lined up without piercing the veil of > secrecy. > That's important, because so far, Apple's demos don't feel like game > changers. An interactive Star Wars VR scene from Lucasfilm's Industrial > Light & Magic division? Cool, but you've been able to download a similar one > for VR-ready Windows PCs for months now. A slightly more realistic Pokemon > Go? Great, but that's so 2016. > And while Apple's A R demo (from Peter Jackson's company Wingnut A R ) was > graphically quite impressive, it wasn't interactive. > But Apple didn't necessarily need to wow right out of the gate. Whether it's > the next iPhone (expected in September) or even a rumored future standalone > set of "Apple Glasses," there A R e still opportunities to deliver Steve > Jobs-level oomph to millions upon millions of mainstream Apple fans who > don't follow developer conferences to begin with. > Apple's VR stance is less clear > While Apple may have leapfrogged the pack on A R , its VR lead is a bit less > sure. > To start: Apple execs didn't say the word "game" even once during the VR > portions of the June 5 WWDC keynote. Even that slick Star Wars demo with > Darth Vader was showing off how Lucasfilm can build VR experiences on the > Mac, not necessarily how Mac owners will be able to experience such things > for themselves. > And while Epic Games founder Tim Sweeney tells CNET that Mac users will be > able to get VR games through Valve's Steam game platform, it's not clear if > developers will hop on board. (Valve didn't respond to a question about > whether it would commit to bringing its own upcoming VR games to Mac.) If > Apple is indeed creating a consumer market for VR experiences on Mac, it's > doing so slowly. According to chipmaker AMD, Mac owners will need a Radeon > Pro 580 or better for VR. Those graphics chips only appear in the single > most expensive configuration of Apple's new iMac ($2,300), or the even > pricier $5,000 iMac Pro coming in December, meaning the entry point for VR > will be even more expensive for Mac than Windows to start. > Instead, recent MacBook Pro and new iMac owners will be able to plug in an > external AMD-powered graphics dock for roughly $600 to get a similar level > of performance -- but consumer support for external graphics won't A R rive > until early 2018. There's also no word from Nvidia on whether its popular > rival video cards will work. > Still, Apple just signaled that now is the time to invest Even if Apple > isn't promising that iPhone and Mac end users will bend reality anytime > soon, the mere fact that Apple is finally committed is a big deal for > developers. > Now, they don't need to wait and wonder whether Apple will come along with a > bigger, better, more refined idea that disrupts their entire business -- as > Apple will often do. > And if those devs decide to invest, Apple now offers the hardware they'll > need to invest in -- which had been conspicuously missing until now. Brian > Blau, an analyst at Gartner, says, "If anything changed, it's that Apple now > has more advanced Mac desktops and laptops that will officially support > advanced interactive and real-time graphics capabilities, and that has to be > good news for app and content developers who really want to use Apple > products." > Says Epic's Sweeney: "I see Mac as now a first-class VR platform that's > going to grow enormously and potentially be the most consumer friendly way > to bring VR to the masses of computer users. I expect the industry to flock > to it." > By flipping the A R /VR equation, Apple may take the lead > > Google Glass had companies aim for a A R future that wasn't there yet -- > and maybe still isn't. > Sarah Tew/CNET > It's unclear, however, how much VR will matter now. Industry experts and > sales forecasts have mostly agreed: VR tech is really just a stepping stone > to A R , at least in the long term. Disney CEO Bob Iger is more excited for > A R -- as is Apple's Tim Cook. > But originally, augmented reality seemed difficult to build for consumers. > Companies like Microsoft, with its HoloLens headset -- not to mention Magic > Leap -- were having an awful hard time building compelling see-through > augmented reality headgear that regular people would actually want to wear. > Facebook showed some promising A R filters for phones, but said it's years > away from standalone A R hardware. Google, again, is struggling to get > Tango A R phones on the market. > Then, along comes Apple with a revelation: millions upon millions of iPhones > can be augmented reality devices now, with no need for specialized > hardware. > Rivals who thought they were ahead of the game by building out a VR > ecosystem may find themselves eating Apple's dust. > Sure, Apple's definition of augmented reality is a simpler, older definition > than most. For now, it's a picture window you keep in your pocket, rather > than a set of glasses you wear. > But once iOS 11 hits later this year, Apple developers will have millions > upon millions of those picture windows able to display images that will make > last year's Pokemon Go look as quaint as Donkey Kong or Pac-Man. > Now they -- and Apple -- just need to give us something cool to play with. > Disclosure: Sean's wife works for Facebook as a business-to-business video > project coordinator. > WWDC 2017: See everything Apple announced at this year's developer > conference. > https://www.cnet.com/news/apple-augmented-reality-advantages-wwdc-2017/#ftag > =CAD590a51e > > > -- > The following information is important for all members of the Mac > Visionaries list. > > If you have any questions or concerns about the running of this list, or if > you feel that a member's post is inappropriate, please contact the owners or > moderators directly rather than posting on the list itself. > > Your Mac Visionaries list moderator is Mark Taylor. You can reach mark at: > macvisionaries+modera...@googlegroups.com and your owner is Cara Quinn - you > can reach Cara at caraqu...@caraquinn.com > > The archives for this list can be searched at: > http://www.mail-archive.com/macvisionaries@googlegroups.com/ > --- > You received this message because you are subscribed to the Google Groups > "MacVisionaries" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to macvisionaries+unsubscr...@googlegroups.com. > To post to this group, send email to macvisionaries@googlegroups.com. > Visit this group at https://groups.google.com/group/macvisionaries. > For more options, visit https://groups.google.com/d/optout. > > -- > The following information is important for all members of the Mac > Visionaries list. > > If you have any questions or concerns about the running of this list, or if > you feel that a member's post is inappropriate, please contact the owners or > moderators directly rather than posting on the list itself. > > Your Mac Visionaries list moderator is Mark Taylor. You can reach mark at: > macvisionaries+modera...@googlegroups.com and your owner is Cara Quinn - you > can reach Cara at caraqu...@caraquinn.com > > The archives for this list can be searched at: > http://www.mail-archive.com/macvisionaries@googlegroups.com/ > --- > You received this message because you are subscribed to the Google Groups > "MacVisionaries" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to macvisionaries+unsubscr...@googlegroups.com. > To post to this group, send email to macvisionaries@googlegroups.com. > Visit this group at https://groups.google.com/group/macvisionaries. > For more options, visit https://groups.google.com/d/optout. > -- The following information is important for all members of the Mac Visionaries list. 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