Apple Could Sell 21M iPads in 2011 on Sales to Fortune 100 Companies
By MATTHEW LYNLEY of [3]VentureBeat
Apple could sell 21 million units of its iPad tablet next year as half
of the largest and most prominent companies in the world begin testing
or deploying the iPad for corporate use, [4]according to an analyst
with Wall Street firm [5]Piper Jaffray.
About 50 percent of Fortune 100 companies have begun either testing or
full-out using the iPad for their corporate needs, though Piper Jaffray
senior research analyst [6]Gene Munster wouldn't specify which
companies, AppleInsider reported.
Apple's enterprise presence has continued to grow, as its enterprise
sales [7]grew 50 percent in the second quarter this year when compared
to the same time period last year. The iPad has a number of tools for
enterprise users, including access to corporate email accounts,
applications for creating and editing presentations and a huge
application development ecosystem for custom enterprise applications.
iPad sales will also continue to grow as the supply of Apple's tablets
has grown enough to sate heavy demand for the device, Munster said.
Apple sold [8]3 million units after the device's launch through the end
of the second quarter in July.
Sales in emerging markets could also drive the Apple's performance in
2011, as the iPad was finally [9]launched in China earlier this month
with some success. Best Buy will also [10]begin selling the iPad in all
1,093 of its stores later this week in advance of the holiday season.
Apple's iPad serves as a media consumption device that falls somewhere
between the smaller iPod Touch and iPhone and the more expensive
Macbook and Macbook Pro laptop computers that Apple offers. Apple
targets casual computer users -- with full access to the App Store --
with the iPad at a price point between $500 and $829.
This isn't the first time cheerleaders have come out in favor of the
iPad: [11]Maynard Um of UBS Investment Research said earlier this month
that Apple [12]could sell up to 28 million iPads in 2011, beating out
the Samsung Galaxy Tab android tablet.
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