> 2010/10/15 Gamaliel Lamboy Rodríguez <[email protected]>: > > Therefore, the branding for > > them cannot possibly insert Linux or other technical details; it is more > > of a simplified picture of what Free Software is and how we insert > > ourselves into that. This is seen in our Core Values, where the main > > focus is showing people that we are a Community, not a corporation, and > > that we care about our users. On the other side we have the > > intermediate-to-advanced Linux users, which CAN and/or DO choose a Linux > > OS and FOSS Technologies. To these users we can introduce a branding > > that includes our special characteristics in the Linux world and the > > advantages of using our development branch, etc. But Graham's point > > still stands, that we need to define these target markets more fully so > > we can better assess the Mageia reputation in each of them. > > My opinion is from my POV: I'm a home user, FLOSS enthusiast, curious, > I love computers, love to read, love to learn, love to help in forums, > but in the end, I'm just a regular-guy-not-developer. I work in > nothing related with computers, just an administrative employee. I'm a > dad, I'm a husband. > > Said this, I start. > > What I see when I navigate Internet is this: > > http://www.microsoft.com/security_essentials/ > > http://www.apple.com/macosx/refinements/ > > http://www.apple.com/macosx/what-is-macosx/ > > http://windows.microsoft.com/en-US/windows/discover > > http://www.ubuntu.com/desktop/features > > These are examples of the way other big companies "sell" their > products. They keep it simple. They describe it with simplicity, > non-technical language. Obviously, they are targeting people that know > very little about computers, OS, software. > > Images are almost always showing mom+dad+kids (or teens) all together, > around the notebook, laughing, enjoying. Or teenagers with their > backpacks, and skates, cool clothes, doing things like chat, listening > music, watching a video, facebook, etc. > > My point is that these big companies, exhibit their products with a > "common people" language, showing images of common people, doing > ordinary things. > > Why? because common people is the people who need to be convinced. > Common people have doubts, maybe they are a little scare about if the > hit a key and a program is erased. > > People like all of you and me, know what we want and what we need > (talking about the OS and software and hardware). > > I know that I can mount a small server with an ordinary Win XP, if I > put in it the right software. The same XP that Microsoft "sell" to > ordinary people with nice images of the family watching Toy Story in > the notebook. > > I (and all of you) don't need that a company mounting images of a geek > mounting a server with Gentoo. Because we are not ordinary users. We > need something, we go to Google, we go to forums, we read a lot, we > pick the software we need, we set it up, and we mount whatever satisfy > our need. We're self sufficient. We are "special". > > We won't use Mageia because the marketing team convince us. We are > here to build it from the very base. > > Ordinary people must be convinced by us (or by our marketing team) > that Mageia is easy. That Mageia will not bite them. That they will > watch their movies, talk with their IM friends, listen music, create > their documents, without open a console and type "dark" commands that > they can't understand. > > We must make "common people" feel comfortable in Mageia. They must > feel joy using their computers with Mageia. To use Mageia must be easy > and pleasurable work/play/hand around with Mageia. > > Of course, the console will be there for "power users". Packages to > mount a servers will also be there too. But you don't need to create a > big marketing campaign for power users, because they know what is > available, and how to install it and configure. And if they don't, > they will read and learn. Because that's our nature. As regular > people's nature is "I don't care how it works, I just want it working > right and quick". > > So, I'm sorry but I agree with the people who want to target this > "ordinary people". Because I don't think that making Mageia easier and > friendly hurt or damage advanced users. Linux will be always powerful, > with the right packages. And any advanced user can make "urpmi > my-advanced-packages" whenever he/she needs. > > We need to attract more non-linux users. Because if all Linux distros > have 1% of the market, and we attract just users from other distros, > you only change the way that 1% is distributed.
+1 > > My respect to marketing team. thanks : ) > > Regards. > > > Gustavo Giampaoli (aka tavillo1980) cheers, Marcello
