Based around a framework called Material Design, it was a dramatic
step forward in solving Google’s overriding user experience problem:
After a torrid several years of product launches, ranging from Gmail
to Google Docs to Google Drive to Google Now, there was almost no
consistent way to interact with any of them. Sometimes an inbox would
be in one place on desktop, another place on mobile, and yet another
place on tablet. Sometimes buttons were blue or red or grey—who knows!

source: 
http://www.wired.com/2014/06/the-big-ideas-behind-androids-awesome-new-design-language/
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