On Sat, Dec 29, 2012 at 11:51:05AM +0900, Stephen J. Turnbull wrote:
> Also, you should check that indeed no spam *at all* is getting through
> your list.  Even one true spam will trigger some services' blacklists,
> and you will go through hell (ie, huge amounts of bureaucratic
> registering and proving your worthiness to send mail to their
> customers) trying to get back on their good sides.  If you *did* pass
> *any* spam, or even a legitimate post from a user selling something,
> be prepared to explain what you are doing to stop that in the future,
> or demonstrate that your double opt-in process informs the users at
> every stage that your list includes email solicitations (ie, if the
> user didn't explicitly acknowledge they want them, they *are* UCE).

Way back in the early days of spam-fighting, using the term "double
opt-in" was a sure way to get on various blocklists.  There is no such
thing.  That was a code phrase twisted by the spammers, who wanted to
claim that their possession of any email address was "opt-in", and any
attempt to CONFIRM the opt-in was "double opt-in".  If I was running an
abuse desk and working an issue about "incorrectly blocked" email, it
would be a huge help to me to know that the person I was dealing with
really understood the issue.  Use the term "confirmed opt-in", and
you'll get a better response.  Show that you understand the issue and
are on their side, rather than just trying to get around them.

-- 
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* John Oliver                             http://www.john-oliver.net/ *
*                                                                     *
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