On Wed, Dec 11, 2019, at 08:59, Brandon Long via mailop wrote:
> On Tue, Dec 10, 2019 at 3:48 AM Vittorio Bertola via mailop 
> <mailop@mailop.org> wrote:
>> > Il 06/12/2019 17:14 John Levine via mailop <mailop@mailop.org> ha scritto:
>>  > 
>>  > The BIMI group claims senders will have to validate their logos and
>>  > get a certificate before recipient systems will display them. This
>>  > always seemed to me the weakest part of the plan. It's easy enough to
>>  > do for Paypal and a handful of big banks but not at scale since it's
>>  > essentially doing trademark examination which is neither quick nor
>>  > cheap.
>> 
>>  This is also one of the conceptual reasons against this idea: it is, by 
>> design, a service that will only be available to a few big companies, and 
>> thus it puts everyone else (starting from smaller/local players in the same 
>> markets) at a disadvantage. This raises concerns both in antitrust terms 
>> (especially if a few big email recipients became the gatekeepers on who can 
>> or cannot get this feature, and even more if this involved the payment of 
>> fees) and in architectural terms, as trends towards consolidation and 
>> centralization of the Internet, which are fueled by protocols that are not 
>> equally accessible to everyone, are of concern to many.
> 
> I'm not sure it about the "can't scale" thing, probably the most similar is 
> EV certificates... without quite as much security theater. That was certainly 
> available to anyone with the money, looks like $1k year. Is that too much? 
> I'm sure some will say so, but for many companies that's nothing. Then again, 
> I've seen people argue against paying $100 for an ssl cert... but at some 
> point, things of value cost money. Maybe this isn't valuable enough for the 
> cost, that's certainly possible.

The cost of some things is a feature because it makes faking them prohibitive 
compared to the benefits available. Doesn't stop "the big con" (spear phishing 
and the like) where the payoff is in hundreds of thousands if executed 
successfully but at least it reduces the overall noise.

Bron.

-- 
 Bron Gondwana
 br...@fastmail.fm

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