To Whom it May Concern,

In accordance with the M3AAWG "Sending Mandated Emails to Large Audiences" 
guidance: This message is to inform you of a high email volume send which is 
likely to contain invalid email addresses and contacts who have opted out of 
email communication.

This send will be performed by New Balance who are contractually required to 
inform their Loyalty members that the program will be turned off by the end of 
the year.

If you are one of the mailbox providers that could help us prepare to contact 
the affected userbase, please reach out with any questions you may have.

Campaign Details to to recognize the risky traffic and make appropriate 
filtering decisions:

From address: m...@notifications.newbalance.com
Subject line: An important update about myNB Rewards
Date of Send: December 1st, 2021
Time of Send: Deploying over the course of the day. They will likely start 
12:40 CST / 18:40 UTC - then every hour until last deployment at 23:40 CST / 
05:40 UTC.
Total Volume: 4.2 million (typical domain split)
Sending IPs:
83.68.134.153
83.68.134.154
83.68.134.155
83.68.134.156

We appreciate your attention to this matter.

Thanks,
Emarsys Deliverability Team













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