Some guidelines for media/public relations and putting out announcements (in press release formats of Blogs):
• Pre announcements should go out in time – usually a week before the event • If you want to put out an announcement after the event, it should be within two days, usually the next day • Keep the announcement short, but not so short that it does not say anything i.e. four to six paragraphs (with hyperlinks, it shouldn't be that difficult • While getting out the announcement in the most well written fashion is the best approach, we are all volunteers here, so keep the timeliness in mind • This is very important: have a database of reporters, writers and columnists who write about GNOME, Linux and FOSS. • Most of our work should be push (send an email with a link or the story to each individual writer or a group of writers) and not pull – we are not as popular as Google that we can expect writers and techies to be visiting our Weblogs. • The release announcement should go with a GNOME address. Which means don't use Gmail or Yahoo to email to announcements. • Press releases should be put out regularly, but not so often that people our emails start making it to the junk folder. I would suggest once every six to eight weeks. • As a writer, the first question I would ask is: What's the story here? So, we should have a hook. • And let's have some structure. Once the first draft of the announcement is written, we should have all the edits and suggestions in 2 to 3 days. The second draft and if possible the final copy should be put out within 4 to 5 days of the first draft – this timeline would vary depending upon how sensitive and big the announcement is. • Also, we should have someone in charge of putting these releases on the Web and few backups. Let me know if there are some suggestions. Thanks, Rajiv
-- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list