> if you follow Cooper (and I'm not exactly sure > how personas are supposed to apply to marketing), you're not trying to > define a target audience per se. What you're doing is actual > characterisation, as a novelist might do
then maybe we don't have to follow cooper strictly, because we might end up with something we can't use for marketing purposes. i haven't read the book (but i did read all the links), and i think this could be a valuable tool for describing target segments in an informal and attractive way, and then figuring out their needs, all within a flexible structure (which stimulates the flow of ideas). but if we try to be 100% strict with cooper and build "live" not-stereotypical characters, each one of our "personas" will cover 1% of our potential market, which means it'll be a useless tool. anyway, i'll try to write something before this weekend, and then throw it in the wiki to see what happens. -- Santiago Roza Departamento I+D - Thymbra [EMAIL PROTECTED] -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
