On Sat, 2005-12-10 at 10:59 +0100, Claus Schwarm wrote: > > i started to draft a few characteristics of my "personas"; please tell > > me what you think. remember it's VERY conceptual, they don't even > > have names yet :) Sorry to butt in here, but I am not sure of the value of this exercise. Everyone and his dog seem to have a quite clear idea of the "segments" in GNOME's "market". But how do we know they are real in any sense? You could point to your own personal experience, but I could tell you that my personal experience is different.
Somewhere, I have written something on this. I will try to dig it up. (Oh, now I remember! My PhD thesis.) I feel another article for GNOME Journal coming on ... > Where's the fun having a target that we would be unable to contact > somehow? ;-) True, but more tellingly, where is the utility of describing a "segment" that doesn't exist? Sorry to pour cold water on your creative urges, Santiago (and by all means feel free to ignore my comments!) but please try to consider the utility of this "persona" idea. Where is the evidence that it has led to effective marketing results? Also, welcome to the list/community, and thanks for your enthusiasm and good thoughts! cheers, John -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
