It was an assumption on my part - I was personally focusing on building a plan around "GNOME 3.0 launch" - rather than an overall GNOME marketing plan.
A launch plan is different than a marketing strategy, but they do have similar elements. Re-thinking my approach a little bit. Paul On Mon, May 11, 2009 at 9:29 AM, Stormy Peters <sto...@gnome.org> wrote: > I don't think I understand the distinction. If we don't have an > overall strategy, the 3.0 will be our strategy. So I think it's one > and the same ... > > Stormy > > On Sat, May 9, 2009 at 2:32 PM, Paul Cutler <pcut...@foresightlinux.org> > wrote: > > Stormy brings up an interesting idea I wanted to follow up in it's own > > thread. > > > > I had previously been thinking about GNOME 3.0 marketing as launching 3.0 > - > > separate from GNOME's overall marketing and / or marketing strategy. > > > > I had been thinking of these brainstorming exercises around audiences, > > messages, etc. as the building blocks to putting together a marketing > > strategy to be implemented over the next 12 months to introduce our > > audiences to GNOME 3.0 and what is new / better / different. (Assuming > 2.30 > > becomes 3.0 next spring). > > > > Is this assumption on my part correct, or are we thinking about something > > larger - GNOME 3.0's overall marketing strategy? > > > > Paul > > > > ---------- Forwarded message ---------- > > From: Stormy Peters <sto...@gnome.org> > > Date: Fri, May 8, 2009 at 6:25 PM > > Subject: Re: GNOME 3.0 Marketing Brainstorming #1 - Audiences > > To: Luis Villa <l...@tieguy.org> > > Cc: Paul Cutler <pcut...@foresightlinux.org>, GNOME Marketing List > > <marketing-list@gnome.org> > > > > > > I second the targeting different types of users. I really think we need > to > > decide on a few niches and really target them. Accessibility seems like > an > > obvious one. Users that only use web would also be an easy one but > perhaps > > hard to reach without a lot of money to throw at press. > > > > Some others: > > - The mobile space. This is the carriers, OEMs, hardware providers, chip > > vendors. (Intel and ARM both do a lot of advertising.) Plus Nokia, > > Supersonic Imagine, Garmin, etc. > > - Netbook manufacturers/distributors. GNOME apps are being used on Dell, > > Asus, and HP netbooks. > > - Schools. > > - Governments. > > - Accessibility hardware and software manufacturers. (Braille printers, > > keyboards, pointers, mice, cameras, etc.) > > - Device manufacturers (like digital cameras, scanners, etc.) > > > > I think we should list all we can and pick a few (2-3) that we are going > to > > focus on. We can have a plan for all of them but perhaps we need to > invest > > in a couple. > > > > Stormy > > > > On Fri, May 8, 2009 at 2:58 PM, Luis Villa <l...@tieguy.org> wrote: > >> > >> On Fri, May 8, 2009 at 10:36 AM, Paul Cutler < > pcut...@foresightlinux.org> > >> wrote: > >> > I'll grab the easy one: Users > >> > > >> > So far we have: > >> > > >> > * Users > >> > >> As Brian was saying, users is too broad. Lord knows I love all of > >> them, but we're probably best off focusing on specific groups of users > >> that are within reach. An offhand list: > >> > >> * accessibility-challenged users. (dash of realism: the last time we > >> tried to do this seriously, the answer was 'you people haven't > >> actually tried to *use* your a11y software, have you.' We need to make > >> sure that is not the case this time.) > >> > >> * enterprises: 2.0 had a successful message in this space: cheap, > >> reliable, easy-to-train-on b/c easy to use but not too dissimilar to > >> Windows. 3.0 will have a harder time because it will likely lose the > >> 'fairly similar to windows' tag, but the other things should still be > >> strong. > >> > >> * relatedly to the previous, w/ similar issues: pre-existing gnome 2.x > >> users generally. Need to convince them that the upgrade and changes > >> are worthwhile. Not all of them will be on board, but we need to > >> enlist them- get them to be our biggest cheerleaders, both by selling > >> them on the new stuff but also (importantly) explaining to them what > >> changes were made and why. They are going to lose features they liked; > >> we have to explain to them why the new ones are better. If we do that > >> well they'll turn around and tell others. > >> > >> * free software influencers: convince them that gnome 3 Is The Future > >> of the Free Software Desktop. (again, have to actually execute really, > >> really well, and have a persuasive story for this one.) But this is an > >> important group of users to acquire. (Here I will again drag out my > >> old proposed GNOME slogan: 'GNOME: the Heart of the Free Software > >> Desktop.') > >> > >> * college compsci students: these are the next wave of our developers; > >> lets reach out to them at a time when they have lots of time and > >> energy to experiment. Ideally this branches out from not 'just' > >> marketing into educational and training outreach- get them to work on > >> gnome projects and such, like Mozilla does. > >> > >> * 'low functionality' windows users- windows users who live 95% in > >> their browser already (lots of parents, grandparents here- don't use > >> many apps, don't use many peripherals). Pitch them on having firefox, > >> and the rest being virus free and easy to use. > >> > >> * (if somehow the product blows our minds): normal windows users. > >> focus on security but also the awesome new features. Again, depends on > >> actually having awesome new features, and (ideally) a suite of apps > >> that integrate them. b/c both of these are still somewhat > >> hypothetical, a major push on this front may have to wait. > >> > >> HTH- > >> Luis > >> > >> > * Linux distributions > >> > * Media > >> > * Developers > >> > > >> > Who else comes to mind? > >> > > >> > Paul > >> > > >> > On Thu, May 7, 2009 at 6:59 PM, Paul Cutler < > pcut...@foresightlinux.org> > >> > wrote: > >> >> > >> >> Luis, this is perfect, thanks for kicking it off! > >> >> > >> >> Paul > >> >> > >> >> On Thu, May 7, 2009 at 6:47 PM, Luis Villa <l...@tieguy.org> wrote: > >> >>> > >> >>> On Thu, May 7, 2009 at 1:55 PM, Paul Cutler > >> >>> <pcut...@foresightlinux.org> > >> >>> wrote: > >> >>> > Hello marketing team! > >> >>> > > >> >>> > As we think about GNOME 3.0, who are our target audiences? (Who > >> >>> > should > >> >>> > the > >> >>> > marketing team be bulding messages for?) > >> >>> > >> >>> I know I've written on this before, but I can't find it. :( > >> >>> > >> >>> Because I'm short on time, some important audiences that we have > >> >>> tended to forget at times in our marketing: > >> >>> > >> >>> * Distros: the reality is that they make the default choice that > >> >>> determines what most of our users see. If we don't sell them on 3.x, > >> >>> our users will continue to use 2.x, as simple as that. > >> >>> > >> >>> * Linux Media: the various and sundry Linux media have a big say in > >> >>> what people perceive as 'the' Linux Desktop. Sadly, this is a fairly > >> >>> dysfunctional media, so telling them 'here is why Real People are > >> >>> going to be sold on 3.0' is a sometimes, but not always, effective > >> >>> technique. > >> >>> > >> >>> * Developers: they need to know why they should integrate with GNOME > >> >>> technologies, and particularly with whatever new ones we come up > with. > >> >>> We need them to buy into it to build our ecosystem. > >> >>> > >> >>> Sorry I can't be more verbose- > >> >>> Luis > >> >> > >> > > >> > > >> > -- > >> > marketing-list mailing list > >> > marketing-list@gnome.org > >> > http://mail.gnome.org/mailman/listinfo/marketing-list > >> > > >> > > >> -- > >> marketing-list mailing list > >> marketing-list@gnome.org > >> http://mail.gnome.org/mailman/listinfo/marketing-list > > > > > > >
-- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
