On Mon, Feb 1, 2010 at 3:34 AM, Claus Schwarm <clschw...@googlemail.com>wrote:
> Hi! > > Provided the keywords are remotely related to the product being > advertised, CTR is not so muched determined by the keywords, but by > the copy and its interaction with the keywords. > Very good point. I've attached the ads in each campaign. We have one ad that's over 1% CPR in one campaign. > > Example 1: > > Someone searching for "debian gnome" is really unlikely to click on an > ad for a women outreach program. > That does appear to be true. :) I'm going to move some of the women outreach campaign keywords to the Friends of GNOME campaign. > > > Example 2: > > The copy for the keyword "free software" doesn't repeat it in the > header. Instead of writing: > > Join the Free Desktop > Support GNOME, the Free Software > Desktop Accessible to Everyone. > www.gnome.org/friends > > you should test: > > A Free Software Desktop > Join us in Supporting GNOME, the > Free Software Desktop Project. > www.gnome.org/friends > Will do. Thanks. > > Something similar holds for the other important keywords. > > > However, you seem to be running tests right now, for I got different > copy for the same keyword(s). Maybe you should post the report about > the test results? > Attached are the ads and the CTR. I'm not sure how to display campaign/ad/keyword/CTR's but I'll work on the best way to report things. > > Of course, if you still like to try other keywords, why not use Google > Keyword Suggestion Tool [1]? > I did use it initially. I'll try again. I'm open to any keyword/ad suggestions too. Thanks so much for the feedback! Stormy Attachments are here: http://live.gnome.org/Marketing/Adwords
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