We will meet Tuesday at 3am UTC. I realize this is not a good time for anyone in Europe but it worked the best for the people that filled out the poll.
See you there! (IRC: irc.gnome.org, #marketing) Stormy On Thu, Oct 7, 2010 at 3:38 PM, Stormy Peters <sto...@gnome.org> wrote: > I think a good way to kick this off would be with an IRC meeting to discuss > some of the details. > > If you are interested, please indicate what times would work well for you: > http://www.doodle.com/gadqfyrte69adi6a > (Note that there are *3* days so please scroll all the way to the right and > fill in all the times.) > > Best, > > Stormy > > On Wed, Sep 22, 2010 at 11:36 AM, Stormy Peters <sto...@gnome.org> wrote: > >> Hi GNOME Marketing team, >> >> LWN and the GNOME Foundation have partnered to support the GNOME project! >> Every Friend of GNOME monthly subscriber will receive a subscription to >> LWN.net as part of their subscription. (For all subscribers that give >> $10+/month.) >> >> So it's time for a new Friends of GNOME campaign! This one is to show how >> great our community is - by focusing on our supporters instead of the >> dollars. >> >> In order to take advantage of our agreement with LWN, I'd love to see us >> do something big for a subscriber campaign. Here are some initial thoughts I >> have. We'll need everyone's help to make it happen, so your thoughts on what >> parts are most interesting or important would be great. >> * Campaign time frame: October - Dec 31st >> * Goal: Number of subscribers (how many do we want our goal to be? 500?) >> * Perks: LWN subscription!, tshirt - we could do a new tshirt with LWN on >> it too >> * Target: technical users (not GNOME developers) - 95% of our current >> subscribers give money because they can't contribute code >> * Slogan? >> * I think it would also be good to give people a way to track the people >> the refer (through word of mouth or their blog or whatever) and give out >> some sort of recognition or prize to people that recruit the most people. >> >> To do: >> * Find a way to track referrals. >> * Develop slogan/ad campaigns. >> * Design ads (Need specs for LWN ads.) >> * Modify the ruler (subscribers instead of $s) >> * Design new tshirt if we want a new one. >> * Design swag for people who referred the most people. >> * Place ruler on gnome.org and Planet GNOME. >> * Place ads on Google Adwords, LWN, blogs. >> * Send an email to all existing subscribers offering them an LWN >> subscription. >> * Add a yearly subscription option (This is especially important for those >> that live in places with really high Paypal fees.) >> >> Thoughts? Ideas? Would you be willing to help? >> >> Stormy >> > >
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