Hi!
For me I think half of the size would have been ok. The style is a but
pompous and that part really killed it "The weekly email newsletters are
extremely good, with links to a whole host of excellent articles and
tutorials, notifications of events and training opportunities. "
Basically the guy loves spam.... weird. I doubt our user base does (I
could be wrong).
So something less 'advertorial', straight to the point and half of the
size would make sense I believe. In fact there are so many things to do
and so little time...
Actually I was told to initiate an IRC meeting about our marketing
activities about 1-2 week(s) ago. I'd be interested to have a discussion
about the following items if anybody is interested:
- General marketing plan
- Current perception of GNOME 3.0 and how to improve issues
- Using GUGs
- Being briefed on all the on-going efforts (*cough*)
- anything else people would like to add
I know we have some Google Codein marketing tasks, I'm currently
checking with Dave how to see all task as apparently started tasks don't
appear in the list. There is surely more to this, but it could be a good
start.
Thanks and looking forward to hear from you guys.
Fred
On 12/08/2010 06:57 PM, Dave Neary wrote:
Hi,
Jason D. Clinton wrote:
But it fails in the attention span category.
Uh... sorry? I wasn't listening. ;)
I disagree. In a world of twitter& blogs& soundbites& YouTube, there
is a place for personal stories, and well thought out articles, and
books. You don't always have to appeal to the lowest common denominator.
We can't do marketing as
though we're writing placement-paid Reader's Digest articles. This is
the age of 140 character "essays" (saw that one this morning from El
Goog) and play-em off kitty viral videos.
The article I linked to doesn't sound like an infomercial (much). It
sounds like a regular guy doing regular stuff who found the Linux
Foundation helpful enough he decided to pay a membership. And, uhm,
don't we also want to appeal to people like that?
Now, I'll admit, I'm no communications professional (although I am
teaching students in communications this year) but then, neither are
you. So maybe it's worthwhile for both of us to figure out why Jennifer
is pushing articles like this, how she goes about it, and what the
result is?
Cheers,
Dave.
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