2011/9/22 J. Félix Ontañón <fonta...@emergya.es> > El 21 de septiembre de 2011 12:23, Luc Pionchon > <pionchon....@gmail.com>escribió: > > 2011/9/9 J. Félix Ontañón <fonta...@emergya.es> >> >>> El día 8 de septiembre de 2011 12:24, Luc Pionchon >>> <pionchon....@gmail.com> escribió: >>> > Hello Félix, >>> > >>> > 2011/9/8 J. Félix Ontañón <fonta...@emergya.es> >>> >> >>> >> El día 8 de septiembre de 2011 10:22, Allan Day <allanp...@gmail.com> >>> >> escribió: >>> >> > Hi Félix, >>> >> > >>> >> > 2011/9/8 J. Félix Ontañón <fonta...@emergya.es>: >>> >> >> Hi Marketing Team! >>> >> >> >>> >> >> I've been diving into live.gnome.org (up again! it's a good >>> thing!) >>> >> >> looking for some indicators, kpi, metrics or something related the >>> way >>> >> >> you measure the success of the activities the marketing team does >>> and >>> >> >> how they help to achieve the objectives. >>> >> >>> >> >>> >> That's because many communities have an activity roadmap based on >>> >> objectives and i'm just figuring out the best practices measuring the >>> >> success, for my own use. >>> >> The point is that neither the Ubuntu Community nor the Open Knowledge >>> >> Foundation, same for Gnome, seems to have it. >>> > >>> > >>> > It would be certainly interesting to have methods to measure success, >>> and to >>> > clarify what "success" means for the community. >>> >>> Of course, I think this is a starting point for a marketing plan: to >>> define goals clearly so the achievement of them would lead to >>> "success". >>> What i've found related with gnome-marketing goals are spread between >>> the key activities[1] and the target markets[2], being the key >>> activities something like goals and the target markets as the "place" >>> to apply the activities, result of the segmentation study[3], in the >>> quest for the success, >>> >>> [1] https://live.gnome.org/GnomeMarketing/#Key_activities >>> [2] https://live.gnome.org/GnomeMarketing/TargetMarkets >>> >> >> you forgot your [3] reference ;) >> > > Sorry[3] ... It's also a draft from 2008 > > [3] https://live.gnome.org/GnomeMarketing/MarketSegmentation >
it seems that most of GNOME marketing needs more love. Maybe going through the material and clarify what is up-to-date or obsolete would be a good starting point? Note: when browsing through live.gnome.org, you have to keep in mind that >> some of its content may be several year old and forgotten by most people. >> Check the page info. It's important also to get in touch with people >> currently involved. And updating the pages accordingly would be fantastic. >> >> > Got it. > > >> >> >>> > Could you point us at a few communities that you feel most relevant? >>> >>> The point is that I started with some big and consolidated communities >>> as GNOME, Ubuntu and OKFN and I found nothing. >>> >> >> It might be worth to keep investigating around. Just out of my mind you >> may want to check out mozilla (and maybe wikipedia). Also the projects >> backed up by companies, like ubuntu/canonical for example, though I do not >> know how they would be open with their marketing methods. >> >> >>> >>> > Would you be motivated to help developing such methods for GNOME? >>> >>> Wow! it would be amazing. I'm not a real expert in market research but >>> i've some ideas about it and about digital strategy. >>> Do you really think it worths the effort? >>> >> >> There are only a few GNOME people who are real experts in what they do for >> the project (at least when they got started). The others use willingness and >> collaboration.This is the strength of the GNOME community. >> >> > I don't doubt it, i'm on the willingness side :) > > >> Just go ahead! You must find your way and when you end up with valuable >> marketing techniques, you will certainly draw a lot of interest and support >> from the community. >> >> > I'm willing to put some letters together as soon as posible. > Is a good practice to start a wiki page on live.gnome.org? I've access > there: > https://live.gnome.org/FelixOntanon > I think live.gnome.org is a good place to get started I'll be watching with interest Go ahead!
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