On Wed, Jun 26, 2013 at 9:08 AM, Karen Sandler <[email protected]> wrote:
> On Wed, June 26, 2013 6:34 am, Allan Day wrote: > > Hi all, > > > > We discussed this during yesterday's phone meeting. A few points that > > stood out for me: > > > > * There were some concerns that "advocacy" sounds too political and > > forceful > > * While there was some support for "promotion", it was also > > recognised that this implies one-way communication, and that this > > might not be the best fit for what we do (or what we aspire to) > > * "Outreach" has a life of its own beyond the existing marketing team > > > > We clearly promote, engage, advocate and reach out, and each of these > > terms describes *some* of what we do. As such, I think we need to be > > focusing on which aspect of our work we want to emphasise. Based on > > yesterday's conversation, I'm thinking that engagement is probably the > > best fit, since it emphasises meaningful two-way conversation > > (something which is close to our mission and our brand identity). > > Is there something we can come up with an acronym? Like PEERs (promotion, > engagement, education, reaching out) or REPs (reach out,engage,promote). > > Too hokey? Or is it bad that newcomers won't know what it means right away > (one of the nice things about reps). > > I'm ok with engagement too :) > > I thought of an ancronym too, but I think it just muddles things. But here is one attempt: EPIC? Engage, Promote, Inspire and Communicate team? Of course, it has the advantage of making us feel awesome cuz we are epic. :-) sri > karen > > > > Allan > > > > On Fri, Jun 7, 2013 at 9:26 PM, Oliver Propst <[email protected]> > > wrote: > >> Hi, I'm not sure there is a need of change the term but if so I think > >> "promotion" is the best fit. > >> > >> > >> On Fri, Jun 7, 2013 at 12:50 PM, Flavia Weisghizzi > >> <[email protected]> > >> wrote: > >>> > >>> Goodmorning! > >>> > >>> > >>>> My reservation about "engagement" is that it makes it sound like we > >>>> only work with people who we already have a relationship with. > >>> > >>> > >>> Agree :) > >>> > >>> > >>>> So I think my preference is for "promotion": > >>>> > >>>> > >>>> > >>>> > >>> I really prefer "advocacy" but "promotions" sounds quite good too :) > >>> > >>> Cheers, > >>> > >>> Flavia > >>> > >>> -- > >>> marketing-list mailing list > >>> [email protected] > >>> https://mail.gnome.org/mailman/listinfo/marketing-list > >> > >> > >> > >> > >> -- > >> -mvh Oliver Propst > >> > >> -- > >> marketing-list mailing list > >> [email protected] > >> https://mail.gnome.org/mailman/listinfo/marketing-list > >> > > -- > > marketing-list mailing list > > [email protected] > > https://mail.gnome.org/mailman/listinfo/marketing-list > > > > > -- > marketing-list mailing list > [email protected] > https://mail.gnome.org/mailman/listinfo/marketing-list >
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