Don't worry about what Hadoop or Cassandra are doing. It's better if we
just try to stick to the branding policy and work out what makes sense for
us.


On 4 April 2013 03:50, Kimihiko Kitase <kimihiko.kit...@citrix.co.jp> wrote:

> OK, lets add (TM) to logo. One thing I want to check is if Hadoop and
> Cassandra has logo with TM?
>
> My comment on the logo Sonny posted.
>
> https://cwiki.apache.org/confluence/display/CLOUDSTACK/Trademark+Guidelines+%28DRAFT%29?focusedCommentId=30760434&#comment-30760434
>
> 1. Why don't put cloud monkey to logo?
> 2. TM is really black. Isnt it better to use same color with "cloud" or
> "open source cloud computing"
>
> Thanks
> Kimi
>
> -----Original Message-----
> From: Noah Slater [mailto:nsla...@apache.org]
> Sent: Thursday, April 04, 2013 10:12 AM
> To: marketing@cloudstack.apache.org
> Cc: cloudstack-market...@incubator.apache.org
> Subject: Re: [DISCUSS] Draft trademark guidelines
>
> The ASF policy on this should come in handy here:
>
> http://www.apache.org/foundation/marks/pmcs
>
> Specifically:
>
> "Logos are important to recognize as trademarks as well. For the project's
> official logo (if it has one, and especially if it uses the ASF feather),
> ensure that it includes a small "TM" symbol in the graphic or immediately
> adjacent to it. For pages that include the project logo on them, ensure you
> mention "... and the Project logo are trademarks..." in the attribution."
>
> Additionally, for textual content:
>
> "At the top of each project or product homepage, and on the top banner of
> each page where the project name appears, you should include a "TM" symbol
> next to the first main occurrence of the "Apache Foo" project name. This
> highlights our trademark claim and emphasizes its importance to us."
>
>
>
> On 4 April 2013 02:05, Kimihiko Kitase <kimihiko.kit...@citrix.co.jp>
> wrote:
>
> > "(TM) is not used" means (TM) is not used in the image of log,
> > although trademark of logo is registered trademarks of ASF.
> >
> > -----Original Message-----
> > From: Kimihiko Kitase [mailto:kimihiko.kit...@citrix.co.jp]
> > Sent: Thursday, April 04, 2013 9:58 AM
> > To: marketing@cloudstack.apache.org;
> > cloudstack-market...@incubator.apache.org
> > Subject: RE: [DISCUSS] Draft trademark guidelines
> >
> > Hello
> >
> > I registered cloudstack-marketing alias today, so please correct me if
> > its already discussed.
> >
> > I think as text word, Apache CloudStack(TM) should be good, but (TM)
> > is not used for logo usually...
> > And also it should be better to use cloud monkey "Cloudy" into logo.
> >
> > See Hadoop and Cassandra for example..
> > http://hadoop.apache.org/
> > http://cassandra.apache.org/
> >
> > Thanks
> > Kimi
> >
> > -----Original Message-----
> > From: Sonny Chhen [mailto:sonny.ch...@citrix.com]
> > Sent: Thursday, April 04, 2013 8:38 AM
> > To: cloudstack-market...@incubator.apache.org
> > Subject: RE: [DISCUSS] Draft trademark guidelines
> >
> > Hey Guys,
> >
> > I posted a version of the Apache CloudStack logo with the TM in the
> > comments of the link below.
> >
> >
> > https://cwiki.apache.org/confluence/display/CLOUDSTACK/Trademark+Guide
> > lines+%28DRAFT%29?focusedCommentId=30760434&#comment-30760434
> >
> > Did we still want to keep the open source cloud computing tagline?
> >
> > Let me know.
> >
> > Thanks You and Best Regards,
> >
> > Sonny H. Chhen
> > Manager of User Interface & User Experience | Citrix Systems -
> > CloudPlatform
> > 4988 Great America Parkway, Santa Clara, CA  95054, USA
> >
> >
> > -----Original Message-----
> > From: Mathias Mullins [mailto:mathias.mull...@citrix.com]
> > Sent: Tuesday, February 26, 2013 3:22 PM
> > To: cloudstack-market...@incubator.apache.org
> > Cc: cloudstack-...@incubator.apache.org
> > Subject: Re: [DISCUSS] Draft trademark guidelines
> >
> > Just thought about it as well. "Cloudy" the name of the Character
> > should be in name or place be at least (tm) SM or (r).
> >
> > Matt
> >
> >
> >
> >
> >
> >
> > On 2/26/13 5:05 PM, "Mathias Mullins" <mathias.mull...@citrix.com>
> wrote:
> >
> > >I think you also need to add "CloudStack, Open Source Cloud Computing"
> > >as one of the trademarked phrases as well. If it's in the Logo, then
> > >the verbiage has to be covered too.
> > >
> > >Matt
> > >
> > >
> > >
> > >
> > >On 2/26/13 5:00 PM, "David Nalley" <da...@gnsa.us> wrote:
> > >
> > >>On Tue, Feb 26, 2013 at 4:57 PM, Chip Childers
> > >><chip.child...@sungard.com> wrote:
> > >>> On Tue, Feb 26, 2013 at 04:55:37PM -0500, Sebastien Goasguen wrote:
> > >>>>
> > >>>> On Feb 26, 2013, at 3:34 PM, David Nalley <da...@gnsa.us> wrote:
> > >>>>
> > >>>> > Hi folks,
> > >>>> >
> > >>>> > Sorry for spamming two lists.
> > >>>> >
> > >>>> > We've been drafting some guidelines and had them reviewed by
> > >>>> > trademarks@ - and wanted to get them out in public for comment
> > >>>> > and discussion.
> > >>>> >
> > >>>> > Draft is here:
> > >>>> >
> > >>>>https://cwiki.apache.org/confluence/display/CLOUDSTACK/Trademark+G
> > >>>>ui
> > >>>>del
> > >>>>i
> > >>>>nes+(DRAFT)
> > >>>> >
> > >>>> >
> > >>>>
> > >>>> Reading it, it seems that we need to change the logos to have the
> > >>>>symbol ?
> > >>>
> > >>> Yes, I think it does.
> > >>>
> > >>
> > >>Yes - most definitely.
> > >>
> > >>>> Does this also mean that on the website and docs we need to have
> > >>>>the (r) symbol every time we write CloudStack(r) ?
> > >>>
> > >>> Probably, yes.  Or at least (and I'm no expert) assert the mark's
> > >>> ownership in the docs somewhere.
> > >>>
> > >>
> > >>Asserting once per doc should be fine. We have a section for this
> > >>explicitly in our documentation.  (the publican brand stuff - I'll
> > >>be updating that shortly)
> > >
> >
> >
>
>
> --
> NS
>



-- 
NS

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