I would add this. I think you need a vector logo that is both longer than high as well as a square logo so that it works in a multitude of places and should resize appropriately. I would also encourage both a pictorial and text only logo so that people can use as needed. I’d also specific color guidelines with RGB #s and a greyscale treatment. If you give the guidelines for the most popular use cases you won’t have people bastardizing the logos.
Regards, Mark On Apr 17, 2014, at 1:31 PM, John Kinsella <[email protected]<mailto:[email protected]>> wrote: and the reason I didn’t do smaller size is I want the logo to be readable when, say, at 30% of the size of what I sent out On Apr 17, 2014, at 10:04 AM, ilya musayev <[email protected]<mailto:[email protected]><mailto:[email protected]>> wrote: I dont have AI editor, but my 2 cents: powered by - would probably look better lower cased, bold and a smaller in size - but more widely spaced . Perhaps you can match the font similar to apachecloudstack. another way to do this is to look at header image: http://www.cloudsand.com/content/ I just realized my image is missing word Apache, though i do have a feather. Need to redo it. :(( maybe i'll post some samples. On 4/17/14, 12:44 PM, John Kinsella wrote: (This is a marketing/branding thing, so I’ve dropped dev@) I’m bumping this thread as I don’t think we got a final answer (I don’t see one) Arjan - according to the .ai files on [1] the font is Avenir Std Heavy [2], which is not an open source font and therefore I think we should consider changing (Maybe we have to as an ASF project?). Attaching my attempt: uses “official” fonts, current colors, is readable down to about 150px width on my screen (in branding guidelines we should probably prescribe minimum logo size…) 3 color (you could print as 2 color with halftones) We should provide at least 2 versions of the logo - a horizontal and square version for various uses. I attempted a quick try at doing a “knockout” version (black&white for 1 color printing) but the dual tones on the monkey means that’ll take a little more time. Anyways, give me thoughts, and let’s get this one wrapped up! <Mail Attachment.jpeg> John 1: http://cloudstack.apache.org/trademark-guidelines.html 2: http://store1.adobe.com/cfusion/store/html/index.cfm?event=displayFont&code=AVEQ10085000 On Dec 4, 2013, at 9:41 PM, Arjan <[email protected]<mailto:[email protected]><mailto:[email protected]>> wrote: As a newbie on the list. What is the original font used? Sent from my iPhone On 5 dec. 2013, at 00:11, Kirk Jantzer <[email protected]<mailto:[email protected]><mailto:[email protected]>> wrote: Daan - agreed about the balance, however disagree about the monkey. I think if the text was a layer over the cloud, it might be more balanced, like this: http://i.imgur.com/WTNAIoG.png (not the same font or text, but the idea) Regards, Kirk Jantzer http://about.me/kirkjantzer On Wed, Dec 4, 2013 at 4:34 PM, Daan Hoogland <[email protected]<mailto:[email protected]>><mailto:[email protected]>wrote: I actually don't like the cute creature in there. from a graphical stance; it ruins the balance in the logo, hanging out on the top right. maybe because of the form factor. maybe you can try one without the monkey and one cut in which the centre of the picture is between the base of the monkey tail and the start of the cloud. sorry to nag, Daan On Wed, Dec 4, 2013 at 10:00 PM, Laszlo Hornyak <[email protected]<mailto:[email protected]>><mailto:[email protected]> wrote: Hi, Sending version 0.0.3: - Complete monkey added - "Apache" added - Clouds more like the original logo This also comes with some cons: - 4 colors - lots of text, at least compared to 0.0.1 but if you look at it scaled down to very small, it is still readable, even the monkey is so-so. Just in case someone feels like experimenting, I also attached the up to date version of my reverse engineered cloudstack monkey with cloud. steroidmonkey is just a bit different from the poweredbycloudstack svg, spot the difference :-) Your feedback is welcome! Thank you, Laszlo On Tue, Dec 3, 2013 at 11:31 AM, Daan Hoogland <[email protected]<mailto:[email protected]>><mailto:[email protected]> wrote: I like, 2. But I agree with Rbyn about the word apache. I should be in there. I think it must even. 1. It looks streched on my preview in finder as well On Mon, Dec 2, 2013 at 9:47 PM, Robyn Bergeron <[email protected]<mailto:[email protected]>><mailto:[email protected]> wrote: ----- Original Message ----- From: "Laszlo Hornyak" <[email protected]<mailto:[email protected]>><mailto:[email protected]> To: [email protected]<mailto:[email protected]><mailto:[email protected]> Cc: [email protected]<mailto:[email protected]><mailto:[email protected]> Sent: Sunday, December 1, 2013 10:31:11 AM Subject: Re: Request: Help designing a 'powered by' logo for CloudStack Hi, Here is my version: - SVG format as you requested - Only two colors, exactly the same as for the original logo. I prefer few colors for such pictures - Unfortunately the monkey could not make it, the whole thing needs to fit into a very small area and the monkey would be too little detail (the monkey is übercool anyway) - if no monkey, then cloud - only "powered by cloudstack", no extra text because it make make difficult to read in such a small place - see attached file :) Hi, I like the cloud idea/placement. (And totally get that it's going to be hard to see the monkey in such a small space. Even though he's so cute.) Two things - 1) The lettering in the word "cloudstack" looks stretched as compared with the normal look of the font - I'm not sure if that's intentional, not intentional, something really weird in how it's rendering on my screen... :) 2) I realize the problem around "no extra text" but ... do we want to add in the word apache? (or conversely, is there any reason why it shouldn't be added in... legal, etc)? -robyn On Fri, Nov 15, 2013 at 6:56 PM, David Nalley <[email protected]<mailto:[email protected]>><mailto:[email protected]> wrote: Hi folks: If you happen to have some graphical design talent (I have none) I have a great opportunity for you :) CloudStack needs a 'powered by' logo that is easy to consume, and is also attractive. A couple examples of powered by logos: http://tomcat.apache.org/images/tomcat-power.gif https://cwiki.apache.org/confluence/download/attachments/80899/mahout-logo-poweredby-100.png?version=1&modificationDate=1312880703000 https://netbeans.org/images_www/screenshots/6.0/baseIDE_ant_powered_150px.png A couple of constraints: * Please don't use the Apache feather. (we could, but lets not; it will make life simpler) * Please try and produce a vector format as source (this allows us to scale/etc) * Because this will become a trademark (which is vastly different that copyright) - we will likely need some explicit email agreement around trademarks rights for the image. (I promise, it isn't as scary as that sentence makes it out to be.) Anyone interested? --David -- EOF -- EOF Stratosec<http://stratosec.co/> - Compliance as a Service o: 415.315.9385 @johnlkinsella<http://twitter.com/johnlkinsella> Stratosec<http://stratosec.co/> - Compliance as a Service o: 415.315.9385 @johnlkinsella<http://twitter.com/johnlkinsella>
