Thanks, Shane --if you remember our media training, it's important that we 
remain vendor (and solutions!)-neutral.

I'm not aware of any side-by-side comparison charts between CloudStack and 
OpenStack that's being used in public.

I have created a tearsheet on Apache CloudStack that may be of interest/use to 
you. I'm pasting below; do let me know if you'd prefer I send it over as an 
attachment.

Cheers & chat soon,
Sally

= = =

Introducing Apache CloudStack™ 
The mature, Open Source turnkey software platform for creating 
Infrastructure-as-a-Service (IaaS) cloud computing in private-, public-, and 
hybrid cloud environments. 
Faster to the Cloud 
As organizations move towards cloud computing services to alleviate the burden 
of managing/maintaining legacy systems, equipment, and networking, many are 
choosing IaaS solutions to help reduce costs whilst minimizing business layer 
repercussions. ZDNet projects that enterprises will spend $650M for enterprise 
public cloud IaaS by 2018. 
To facilitate the cloud transition, IaaS combines compute and cloud storage, 
where the hardware (or virtual machines), computing power, cooling, and 
networking are outsourced; users of IaaS solutions control the stack required 
to operate it, such as the operating system, virtual machines, storage, 
database servers, Web servers, load-balancing, monitoring, reporting, logging, 
middleware, hardware/software upgrades, patches, security fixes, licensing, 
etc. 
The cloud offers massive computing power. The challenge, however, is that many 
of today's cloud management platforms are cumbersome and difficult to deploy, 
making it an often frustrating and resource-intensive investment. 
Apache CloudStack is designed to deploy quickly and manage large networks of 
virtual machines as a highly available, highly scalable cloud computing 
platform. CloudStack integrates easily with other technologies, and includes 
the entire "stack" of features most organizations are seeking with an IaaS 
cloud:
elegant, Java-based framework 
compute orchestration 
advanced Network-as-a-Service functionality 
user and account management 
a full and open native API (compatible with Amazon Web Services Elastic Compute 
Cloud (EC2) for organizations that wish to deploy hybrid clouds) 
resource accounting 
choice of first-class User Interface, command line tools, or full-featured 
RESTful API to delegate and create self-service offerings 
scalability (production instances with greater than 40,000 hosts in 
geographically-distributed environments) 
user-led development and deployment documentation 
supports the most popular hypervisors (including VMware, KVM, XenServer, Xen 
Cloud Platform (XCP), and Hyper-V to run the virtual machines as guests) 
Apache CloudStack: The Cloud That Just Works! 
"CloudStack is gaining better 'real world' adoption … because it's actually 
usable in its current form without special effort" 
–Gartner Group 
Apache CloudStack is widely used in production by many service providers to set 
up on-demand, elastic public cloud computing services, as well as enterprises 
to set up a private or hybrid cloud for use by their own employees. In 
addition, CloudStack is available to individuals and organizations that wish to 
study and implement an IaaS for personal, educational, and/or production use. 
Apache CloudStack users power billions of dollars' worth of business 
transactions annually across their clouds, and benefit from: 
Proven technology –CloudStack is among the earliest IaaS solutions developed, 
with many long-term, large deployments that prove its stability and scalability 
Stable codebase –the latest release reflects more than 1.5M lines of code from 
170 contributors 
Easy deployment –a Fortune 50 multinational had CloudStack up, running, and 
usable within in a single day, as opposed to weeks using competing IaaS 
solutions 
Highly scalable –CloudStack’s orchestration platforms have been used to scale 
to more than 240 million users 
Flexibility –CloudStack is designed to handle the spectrum of application/cloud 
styles that span "legacy virtualization" through "cloud-native" style 
workloads, depending on how the cloud operator designs the infrastructure 
environment(s) and configures CloudStack to offer services 
Reliability –CloudStack accommodates for redundancy and resiliency, providing 
faster recovery and response time; Europe’s first CloudStack deployment has 
been running consecutively for over 14 months at 100% uptime 
Robust community –openly developed "The Apache Way", CloudStack is overseen by 
a diverse, active, meritocratic community 
CloudStack originated at Cloud.com, which was acquired by Citrix in 2011. 
CloudStack was submitted to the Apache Incubator in April 2012 and graduated as 
an Apache Software Foundation Top-level Project in March 2013. 
Global Footprint
Since its introduction nearly six years ago, Apache CloudStack has become the 
go-to Open Source platform for a wide range of users such as 1 degreenorth, 5th 
Planet, Accudata Systems, Acentrix,  ActiveEon, Add Value, Alcatel-Lucent, 
Amdocs, Amysta, Anolim, Apalia, Appcara, Appcore, Appdel, Appfirst, AppSphere, 
Ascenty, ASG, AST Modular, Autodesk, AXEKA, Axelaris, Backbone Technology, BT 
Cloud, BT Engage IT, Bechtle AG, Bell Canada, BigRED Group, Business Connexion, 
CA Technologies, CANCOM, Caringo, Centracon, CentralWay, Chef (Opscode), China 
Telecom, Citrix, Clavis IT, Cloud3, CloudCentral, Cloudera, Cloudian, CloudOps, 
Cloudsoft Corporation, Colt, COMBIS, COMLINE Computer + Softwarelösungen, 
COMPAREX, Comping, Computer Services Group, Contegix, Control Circle, 
Convergence Group, CumuLogic, Datacentrix, DataPipe, DBR360, Dell, Digital 
China Advanced Systems, Disney, DU, e-Contact, Edmunds.com, Encloud, Ennit, 
EnterpriseDB, Entisys Solutions, Evry, EXA
 Serve, Exoscale, Experteq IT Services, FPG Technologies & Solutions, Fritz & 
Macziol, Fujitsu FIP Corporation, GigaSpaces Technologies, Globo.com, 
GreenQloud, Grid'5000, Gridstore, Haaga Helia, Hillstone Networks, Hokkaido 
University, Homeaway, Hostbill, Host.net, Huawei, IDC Frontier, Ikoula, IndiQus 
Technologies, InMobi, ISWest, Janz IT, Joe’s Cloud Computing, Juniper Networks, 
KDDI, KIVBF, KocSistem, Kommunale Informatoinsverarbeitung Baden-Franken, 
KT/Korea Telecom, Kumo, Kyuden Infocom, Kyushu University, LCS, LeaseWeb, 
Logicworks, Makro Factory oHG, MCPc, Microland Ltd, MittelstandsCLOUD, MK 
Netzdienste, NAMU Tech, NEOS, NetStandard, Networkers AG, Nokia, NTT, NVision 
Group, OpenERP, Orange, OverBright, Ozona Consulting, PCextreme, PosAm, PPTV, 
PromonLogicalis, Proteus, Quality Software/Hostbill, RealCloud (PKN), 
RedBridge, Redapt, RightScale, Royal Melbourne Institute of Technology (RMIT), 
Safe Swiss Cloud, SAP, Scalr, Schuberg Philis,
 ScienceLogic, SCSK, sepago GmbH, ShapeBlue, Shopzilla, Slovak Telekom, 
SoftLayer, SoftwareONE, SolidFire Storage, SSI, StackIQ, Stratosec, SunGard AS, 
SwiftStack, Taiwan Mobile, Targus Technologies, Tata, TNTG Limited, Trader 
Media Group, Trend Micro/TCloud Computing, Tendril, TomTom, UniSystems, 
University of Melbourne, University of Sao Paolo, UShareSoft, Verio, Verizon, 
Vision Solutions, VMTurbo, X-IO Technologies, Xtendsys, WebMD, Zajil Telecom, 
Zenoss, and Zynga, among others. 
Products + Availability 
The latest Apache CloudStack release is v4.3.0, which reflects dozens of new 
features, bug fixes, and documentation updates. Apache CloudStack CloudMonkey 
v5.1.0 is the latest feature release of its command line interface tool. As 
with all Apache products, Apache CloudStack software is released under the 
Apache License v2.0. 
Governance and Oversight 
Apache CloudStack is overseen by a self-selected team of active contributors to 
the project. A Project Management Committee (PMC) guides the Project's 
day-to-day operations, including community development and product releases. 
Get Involved! 
Underscoring the ASF's edict of "Community over Code", Apache CloudStack boasts 
a very diverse and open community comprising participants from around the 
globe. All contributors are on an equal footing, whether they are writing code 
or helping with other aspects of the project. 
The many ways to get involved with the Apache CloudStack community include 
participating online on mailing lists as well as attending face-to-face 
MeetUps, developer trainings, and user events. Information on the CloudStack 
community can be found at http://cloudstack.apache.org/ and @CloudStack on 
Twitter. 
Catch CloudStack in action at the next CloudStack Collaboration Conference, the 
official user/developer conference of the Apache CloudStack community, taking 
place November 19 - 21, 2014, in tandem with ApacheCon Europe. To register and 
for more information, visit 
http://events.linuxfoundation.org/events/cloudstack-collaboration-conference-europe
 and follow conference updates at @CCCEU14 on Twitter. 
About Apache CloudStack
Apache CloudStack is a mature, turnkey integrated Infrastructure-as-a-Service 
(IaaS) Open Source software platform that allows users to build feature-rich 
public and private cloud environments. Hailed by Gartner Group as "a solid 
product", CloudStack includes an intuitive user interface and rich APIs for 
managing the compute, networking, software, and storage infrastructure 
resources. CloudStack entered the Apache Incubator in April 2012 and became an 
Apache Top-level Project in March 2013. For downloads, documentation, and ways 
to become involved with Apache CloudStack, visit http://cloudstack.apache.org/ 
and https://twitter.com/CloudStack 
About The Apache Software Foundation (ASF) 
Apache products power half the Internet, exabytes of data, teraflops of 
operations, billions of objects, and enhance the lives of countless users and 
developers world-wide. Established in 1999 to shepherd, develop, and incubate 
Open Source innovations "The Apache Way", the ASF oversees 170+ projects led by 
an all-volunteer community of over 400 individual Members and 3,500 Committers 
across six continents. For more information, visit http://www.apache.org/ or 
follow @TheASF on Twitter. 
# # # 
© The Apache Software Foundation. "Apache", "CloudStack", "Apache CloudStack", 
the Apache CloudStack logo, and the Apache CloudStack Cloud Monkey logo are 
registered trademarks or trademarks of The Apache Software Foundation. All 
other brands and trademarks are the property of their respective owners. 
Contact 
Apache CloudStack 
[FULL NAME] 
[telephone number with country code] 
[email protected]


>________________________________
> From: Shane Curcuru <[email protected]>
>To: Awesome Apache CloudStack Marketers <[email protected]> 
>Sent: Monday, 14 July 2014, 9:34
>Subject: Key talking points CS vs OS?
> 
>
>I'm submitting an OSCON Ignite talk in a couple of hours about "Why your
>project's brand is more important than the code" and it occurred to me
>(since I still have one blank slide, and my deadline looms in a few
>hours to submit slides) that CloudStack vs. OpenStack would be a good
>example in some ways.
>
>I already have some slides on "how do you choose a new product in a new
>technical area you haven't worked in", and think that adding a third
>slide on how OpenStack would come to the top if you were rating them
>both on brand impressions, but CloudStack would come out on top if you
>were looking at the code or seeing the actual real-world running code
>impacts.
>
>Existing slides:
>- So you're a database person who needs to break into front end design.
>There are all these JS frameworks to choose from (logos around person).
>How do you choose?
>
>- You don't have time to read all the code of all of them, so you
>optimize - you choose a shortlist to download evals and build code demos
>of a couple, and then choose one from there.  But how did you optimize
>your shortlist?  You relied on the brand impression from all the JS
>frameworks to choose the shortlist.
>
>- Potential new slide: OpenStack and CloudStack logos opposing each other)
>For example, which of these two has a better impression in your mind,
>right now, right here?
>
>The suits here almost certainly said OpenStack; a much stronger brand.
>But CloudStack has the better code / more deploys / what???
>
>Anyone want to give me 10 seconds of script to talk up here about the
>difference?
>
>Please cc: me since I'm not on this list.
>
>- Shane
>
>
> 

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