Also, a reminder for folks that at CCC EU an announcement was made that efforts are being made to create a CloudStack Marketing Alliance. Work to spin up the Alliance is ongoing (I am not personally working on this, so don’t shoot the messenger :) )
John On Jan 26, 2015, at 4:10 PM, Chandler Vaughn <cvau...@codero.com<mailto:cvau...@codero.com>> wrote: Folks - This isn’t a Citrix issue. This is a Apache Cloudstack community issue. Having been a part of the decision to open source parts of Rax code to fragment the market against AWS, I can say a key reason it was approved and invested in was that along with it came a strong market and community focus. One that secured partners, forced them to be vocal and evangelize, and built a strong marketing message about changing the industry to carry forward and build upon. The mission of the Openstack Foundation is just that… to make sure it survives and thrives. Don’t get me wrong, I believe in the Apache way. But there are certain missing components we are suffering from. Citrix has done a lot just to get us where we are today. Without their incubation of Cloud.com<http://cloud.com/>, we would have nothing… or more to the point, we would have Openstack and only that. But once its an ACS project, the baton is in another camp. Citrix has a revenue related agenda and are subject to distinct pressures that will always take precedent. >From a community standpoint, likely the biggest impact that’s been made has >been Shapeblue… because they are involved, and talk about it. And honestly, >watching on the sidelines, without their code contribution and leadership on >the project in general, it would leave a lot to be desired. But to Giles >point, ACS is still associated with Citrix in the minds of many… but that’s >actually the ACS communities fault… that’s not on Citrix. They did their part. Whats missing here is visibility into the successful deployments of ACS, coordinated community evangelization and proselytizing, and ease of setup to try it out (but that’s a whole different ax to grind). Its not about CCP… its about ACS, its ease of use, its quality, and the message carried forward by us. People don’t buy what you do; they buy why you do it. So one way or another, we have to crank the nut on ‘why’ ACS, and ‘why’ developers (and eventually businesses) will want to be a part of it. Everything else falls from that. All that said, the answer lies somewhere in us counteracting the tide that Giles and Sunando are pointing out. For that, we need a preponderance of evidence to the contrary… for ACS. -cv Chandler Vaughn SVP, Product Development cvau...@codero.com<mailto:cvau...@codero.com> (TEL) 913.890.7770 (FAX) 913.890.7701 From: Geralyn Miller <geralyn.mil...@citrix.com<mailto:geralyn.mil...@citrix.com>> Reply-To: "marketing@cloudstack.apache.org<mailto:marketing@cloudstack.apache.org>" <marketing@cloudstack.apache.org<mailto:marketing@cloudstack.apache.org>> Date: Monday, January 26, 2015 at 4:37 PM To: "marketing@cloudstack.apache.org<mailto:marketing@cloudstack.apache.org>" <marketing@cloudstack.apache.org<mailto:marketing@cloudstack.apache.org>>, Sunando Bhattacharya <suna...@indiqus.com<mailto:suna...@indiqus.com>> Subject: RE: Negative Press Sunando— Citrix has roughly 30 case studies on CloudPlatform: http://www.citrix.com/customers.html?searchtype=category&product=cloudplatform&industry=all-industry&solution=all-solution<http://cp.mcafee.com/d/5fHCN0idEI9FIEECzB5wTsSDsQsIIcTvupdFTd7bb3dT4QPqtPhOOMPtZVYSCyOCqeknAnbCX6tr8AU0GRkfznBPtGEv6LbCTLhIVpx_HYyep7e3KLsKCOyqeupvv73CumKDp55l6UXBgY-F6lK1FJ4SyMrLOtXTLuZXTdTdw0HiD6gvO-mrFeGLNFMe9k_oS9Pbbutrp-hH4IQ40gJ6G3tFDmfGSwIvITqNlq208B11KAUBzJffbOwwTisiPgg15aDJPBm1SDDBWlfrDaI3qKNa_ek29ufPrz0KOMehbScWSh9MeJl3URVs5mfGSxiuSaZGSS9_M04S-Y-OMr1oQAq80pV7pOc-q80J7WkdEL6-6_Sqg86> This includes a number of video case studies that were created as a part of the Citrix Customer Innovation Awards. Some of the more recent videos include Autodesk http://www.citrix.com/customers/autodesk-en.html?product=cloudplatform<http://cp.mcafee.com/d/FZsScz8wrhojjphhd7ab1KVJeVEVpopK-YOrjKqemm6rK9FCQXCzBBxCXXPVJd5BcQsEL8KndScWSh9M1lGEv6LbCXlg-dundLuzpOP3_nV4sOes7tuVtdB4QsYO--e7cYJteOaaGdNTaxVZicHs3jqpJ5wTvAXTLuZXTKrKr01mBecw_BYITitlvzjdrDl3W5i_MU74BERgrJcWNZmQ5zZCXmaFJnoBvDa14L7VJNwnpo78BX6tr8AU7mGxYqYK2H7RrgFfr5uRrr4_U02rvuvpodwIqid40cYzIV6vd40mzZa6Qnzsa1PqsGv>, BT http://www.citrix.com/customers/bt-global-services-en.html?product=cloudplatform<http://cp.mcafee.com/d/avndxNJ5xddB54QsEI6XCQXCzBBxCXXP9JeVEVpopKUCCrjKqemm6rLLfCQQmkPhOyYyVsToPHp4D05mGxYqYKrJl3URVsSZWdDbcfZvAhP8VMtRXBQSkjhPPbXUUsPORQX8EGET7sG7DR8OJMddICQm3t-jLuZXTLuVKVI05qkUO3-nOPt9Rl-dc8jbAjWAdfbQ-9ClLEn-70UAJ6G3tFDmfGSwIvITqNldGX4HYVg8BU_dKc2Xb0V4LoPHp4D0WRkfznBMlo-Hq59XoHSHroD_00jrXPXb1I5zihEw1DAtD8PVEw2QvFgSyYrJYv3>, University of Sao Paulohttp://www.citrix.com/customers/university-of-sao-paulo-en.html?product=cloudplatform<http://cp.mcafee.com/d/FZsSd6Qm4QSkkjhOyMrKrjKqemm6rLLcCQXCzBBxCXyqpJeVEVpopK-Y-rjhpjd7abObBPtzeJAis0lqG7NHOVKRkfznBPrTESsIM_R-h7czD1TnKnjphd7fcLLzxPfbnjIyyGzstOEuvkzaT0QSMrhodTVeZXTLuZXCXCM0lFjz8fVvbdQDlnUQNK4zfNFapoLlQLjqBRJrfGn-70UAJ6G3tFDmfGSwIvITqNldGX4HYVg8BU_dKc2Xb0V4LoPHp4D0WRkfznBMlo-Hq59XoHSHroD_00jrXPXb1I5zihEw1DAtD8PVEw2QvFgSyYr8_rf>. On the SoMe side of things, check out @citrixcloud, @citrixready (partner-related activity), and of course, @citrix. For blog activity, see blogs.citrix.com<http://blogs.citrix.com> and search on “cloudplatform”. We are also talking about CloudPlatform-based clouds in the context of our core workloads, XenApp and XenDesktop. XenApp/XenDesktop 7.5+ support direct provisioning to a CloudPlatform-based cloud, and we are running a verification program for CloudPlatform-based IaaS providers, details here http://www.citrix.com/cms/ready/iaas-cloud-for-xendesktop/<http://cp.mcafee.com/d/2DRPoOd6Qm4QSkkjhOyMrKrjKqemm6rLLcCQXCzBBxCXyqpJeVEVpopK-Y-rjhpjd7abObBPtzeJAis0lqG7NHOVKRkfznBPrTESsIM_R-h7czD1TnKnjphd7fcLLzxPfbnjIyyGzstOEuvkzaT0QS-rhodTVeZXTLuZXCXCM0lFjz8fVvbaQOfWwmOmXgLo-Hq1tSIiUvY4fElDlr3qKNa_ek29ufPrz0KOMehbScWSh9MeJl3URVs5mfGSxiuSaZGSS9_M04S-Y-OMr1oQAq80pV7pOc-q80J7WkdEL6RxJdSJIH>. We also have quite a bit of Citrix TV content on YouTube, including some CloudPlatform Master Class segments, CloudPlatform partner interviews from Citrix Synergy, etc. Hope this helps. -geralyn From: Steve Wilson [mailto:steve.wil...@citrix.com] Sent: Monday, January 26, 2015 6:45 AM To: Sunando Bhattacharya Cc: marketing@cloudstack.apache.org<mailto:marketing@cloudstack.apache.org> Subject: Re: Negative Press I can’t emphasize enough how much of this we’ve done over the past year. Personally, I’ve been on at least a dozen analyst briefing calls in the last month alone where we discussed CCP/Cloudstack. And, Citrix has published countless case-studies on successful CCP customers. We have several active twitter accounts and Facebook pages where we talk about CloudPlatform. Let’s be honest though. If the question is whether Citrix is committed to Cloudstack, the answer is an emphatic YES. If the request is that Citrix to create and execute a marketing plan for Cloudstack then we have an issue. Citrix actively contributes and promotes Cloudstack. The real question should be how does this community work together to amplify the message about this great piece of software we all love. -Steve On Jan 26, 2015, at 12:48 AM, Sunando Bhattacharya <suna...@indiqus.com<mailto:suna...@indiqus.com>> wrote: Hi Steve, Thanks for responding to this thread! The moot issue here is of perception rather than reality. Citrix really needs to start getting more vocal about Cloudstack/CCP in general. Along with R&D investments, more investments needs to be made on Marketing also. Some suggestions: * More investments in PR coverage of CCP... success stories, case studies etc. * Increase in Interactions on Social Platforms * Lobbying with analysts to talk about Cloudstack/CCP. * Strong engagement with the Cloud Advisory Partner community to apprise them of “what’s happening / whats new” on CCP… no such engagement exists currently. This will give us more content to engage with the market. I am sure the marketing engine @ Citrix can come up with a comprehensive marketing plan around Cloudstack/CCP. — Best, Sunando Bhattacharya +91 97111 52299<tel://+91%2097111%2052299> www.indiqus.com<http://cp.mcafee.com/d/FZsScy0Od6Qm4QSkkjhOyMrKrjKqemm6rLLcCQXCzBBxCXyqpJeVEVpopK-Y-rjhpjd7abObBPtzeJAis0lqG7NHOVKRkfznBPrTESsIM_R-h7czD1TnKnjphd7fcLLzxPfbnjIyyGzstOEuvkzaT0QSUrhodTVeZXTLuZXCXCM0kE8i5CWsLxJnoBvDa14L7VJNwnpo78BX6tr8AU7mGxYqYK2H7RrgFfr5uRrr4_U02rvuvpodwIqid40cYzIV6vd40mzZa6QnzqI04Hy7b> On 26 January 2015 at 10:31:33 am, Steve Wilson (steve.wil...@citrix.com<mailto:steve.wil...@citrix.com>) wrote: Giles, Any uncertainty around the whole situation is only fueled by comments like this. It’s honestly disappointing to see this from you. We all know that, as a whole, Citrix continues to be the largest contributor to CloudStack. As for Sunado’s comment, "We really need to get Cloudstack out of the shadows of Citrix, or get Citrix to come out strongly in support of its continued commitment and support to Cloudstack.” If someone has suggestions for what more we can do to make clear our support of the project then do let me know. We just shipped our newest release of Citrix CloudPlatform (based on CloudStack) — which we literally spent millions of dollars developing. We are putting our money where our mouth is. Honestly, if others on this list want to help take on the FUD like what’s in the article referenced below then please do! -Steve VP & Product Unit Manager Cloud Software Citrix On Jan 23, 2015, at 8:04 AM, Giles Sirett <giles.sir...@shapeblue.com<mailto:giles.sir...@shapeblue.com>> wrote: Hi Sunando Well done for picking this up. Its always frustrating when we read articles like this – but don’t be too downbeat, it wont be the last! But you are right – many people in the industry do associate Cloudstack with Citrix. Citrix have been amazing supporters of Cloudstack (remember, they created it) but right now you are correct that the market and user base has a degree of uncertainty about their ongoing involvement. I hear it every day. Although officially Citrix are still committed t ACS, the people leaving in droves and the reductions in contributions from that end only point to one thing IMO. Any individual (from any company) is free to contribute as much or as little as they like to an Apache project, and no organisation has any obligation to work in a project. But I do not think this lingering uncertainty is not good for anybody (especially the Cloudstack project) and fully agree that Citrix should be clearer around their strategy with ACS. Cloudstack can and will survive if Citrix aren’t around, but too much uncertainty in the media is sub-optimal IMO Kind Regards Giles D: +44 20 3603 0541 | M: +44 796 111 2055 giles.sir...@shapeblue.com<mailto:giles.sir...@shapeblue.com> From: Sunando Bhattacharya [mailto:suna...@indiqus.com] Sent: 23 January 2015 15:09 To: marketing@cloudstack.apache.org<mailto:marketing@cloudstack.apache.org> Subject: Negative Press Hi everyone, I hope you would have perused this article http://www.virtual-strategy.com/2015/01/22/executive-viewpoint-2015-prediction-nimboxx-transforming-data-center#axzz3PeoRWcm2<http://cp.mcafee.com/d/FZsS838Q86Qm4QSkkjhOyMrKrjKqemm6rLLcCQXCzBBxCXyqpJeVEVpopK-Y-rjhpjd7abObBPtzeJAis0lqG7NHOVKRkfznBPrTESsIM_R-h7czD1TnKnjphd7fcLLzxPfbnjIyyGzstOEuvkzaT0QSedEI6XYDuZXTLuZPtPo08PacSZfbQD7p-hbsLytQnYKzyquu7_pKszfBPcLcblB2pteWbVtqfEiJelo5Uil8l3MYLeeMEXmaIE4iW6PQLrUj-86q7ywEO5LG2M5IGCrlS9nVOwhbN-rso5Sm1O9uNDmO9e1RGEv6LbwGNZmQajSNnJmSNf-00CTTDSm3ob6Azh03f8XehDPh05E_ixJ5UTp_s7OyjffUj> Is there any strategy to counter such negative press? We really need to get Cloudstack out of the shadows of Citrix, or get Citrix to come out strongly in support of its continued commitment and support to Cloudstack. -- Best! Sunando Bhattacharya | Co-Founder & CEO | INDIQUS +91 97111 52299<tel://+91%2097111%2052299> | suna...@indiqus.com<mailto:suna...@indiqus.com> | www.indiqus.com<http://cp.mcafee.com/d/k-Kr418edEI9FIEECzB5wTsSDsQsIIcTvupdFTd7bb3dT4QPqtPhOOMPtZVYSCyOCqeknAnbCX6tr8AU0GRkfznBPtGEv6LbCTLhIVpx_HYyep7e3KLsKCOyqeupvv73CumKDp55l6UXBgY-F6lK1FJUSyMrLOtXTLuZXTdTdw0FggAbdQVv3qKNa_ek29ufPrz0KOMehbScWSh9MeJl3URVs5mfGSxiuSaZGSS9_M04S-Y-OMr1oQAq80pV7pOc-q80J7WkdEL6YtZ3Et-b> Find out more about ShapeBlue and our range of CloudStack related services IaaS Cloud Design & Build<http://cp.mcafee.com/d/k-Kr3xAidEI9FIEECzB5wTsSDsQsIIcTvupdFTd7bb3dT4QPqtPhOOMPtZVYSCyOCqeknAnbCX6tr8AU0GRkfznBPtGEv6LbCTLhIVpx_HYyep7e3KLsKCOyqeupvv73CumKDp55l6UXBgY-F6lK1FIQsCQm3t-jLuZXTLuVKVI07gDGTA3S_Vv9rJ2ZzWJE5QfF8z0LI42V1KhW66Rtyl-sE4iYvCT61tBwsynIpRIyjwtqG7NHOUaIvlJ2AZIlXlJIj_w09JZVZBwS2NF8Qg0POePApYQg1qfQErhudIfc4FkvZDyo2> CSForge – rapid IaaS deployment framework<http://cp.mcafee.com/d/FZsS92gQrhojjphhd7ab1KVJeVEVpopK-YOrjKqemm6rK9FCQXCzBBxCXXPVJd5BcQsEL8KndScWSh9M1lGEv6LbCXlg-dundLuzpOP3_nV4sOes7tuVtdB4QsYO--e7cYJteOaaGdNTaxVZicHs3jqdPqb1K_9TLuZXTLsTsS03EjRrO1XvYLBGew0vMSHIiLPB0ynzYSUMbII3AiZzeJAis3Hlg-dun1lzWJEkDJyLqJJyvY01dLLfII6Mmd96y06uhSszfCy0bh-B3qbNL60e8BwaTpJp> CloudStack Consulting<http://cp.mcafee.com/d/1jWVIgdEI9FIEECzB5wTsSDsQsIIcTvupdFTd7bb3dT4QPqtPhOOMPtZVYSCyOCqeknAnbCX6tr8AU0GRkfznBPtGEv6LbCTLhIVpx_HYyep7e3KLsKCOyqeupvv73CumKDp55l6UXBgY-F6lK1FJ54SyMrLOtXTLuZXTdTdw0W4ZmYwuT_bVo-Hq59XoGnJm56PVX2Nr3qKNa_ek29ufPrz0KOMehbScWSh9MeJl3URVs5mfGSxiuSaZGSS9_M04S-Y-OMr1oQAq80pV7pOc-q80J7WkdEL6-A0nhFRv> CloudStack Software Engineering<http://cp.mcafee.com/d/2DRPoQcCQm4QSkkjhOyMrKrjKqemm6rLLcCQXCzBBxCXyqpJeVEVpopK-Y-rjhpjd7abObBPtzeJAis0lqG7NHOVKRkfznBPrTESsIM_R-h7czD1TnKnjphd7fcLLzxPfbnjIyyGzstOEuvkzaT0QSyCrhodTVeZXTLuZXCXCM0t2uHugfr_BYIvlJ2AZIlbQGXcNIvb_0za7_6k2e6Rtyl-sE4iYvCT61tBwsynIpRIyjwtqG7NHOUaIvlJ2AZIlXlJIj_w09JZVZBwS2NF8Qg0POePApYQg1qfQErhudGK2b> CloudStack Infrastructure Support<http://cp.mcafee.com/d/avndy0O96Qm4QSkkjhOyMrKrjKqemm6rLLcCQXCzBBxCXyqpJeVEVpopK-Y-rjhpjd7abObBPtzeJAis0lqG7NHOVKRkfznBPrTESsIM_R-h7czD1TnKnjphd7fcLLzxPfbnjIyyGzstOEuvkzaT0QSyOrhodTVeZXTLuZXCXCM0t2uHugfr_BYIvlJ2AZIlbOwX7qjyTqrsvbQrmmH6u6Rtyl-sE4iYvCT61tBwsynIpRIyjwtqG7NHOUaIvlJ2AZIlXlJIj_w09JZVZBwS2NF8Qg0POePApYQg1qfQErhudGT_K> CloudStack Bootcamp Training Courses<http://cp.mcafee.com/d/2DRPowcz9J5xddB54QsEI6XCQXCzBBxCXXP9JeVEVpopKUCCrjKqemm6rLLfCQQmkPhOyYyVsToPHp4D05mGxYqYKrJl3URVsSZWdDbcfZvAhP8VMtRXBQSkjhPPbXUUsPORQX8EGET7sG7DR8OJMddEI6Qm3t-jLuZXTLuVKVI07gDGTA3S_Vvb7RrgFfr5iYUXa4E4sdGX4HYVg8BU_dKc2Xb0V4LoPHp4D0WRkfznBMlo-Hq59XoHSHroD_00jrXPXb1I5zihEw1DAtD8PVEw2QvFgSyYrzS0_> This email and any attachments to it may be confidential and are intended solely for the use of the individual to whom it is addressed. Any views or opinions expressed are solely those of the author and do not necessarily represent those of Shape Blue Ltd or related companies. If you are not the intended recipient of this email, you must neither take any action based upon its contents, nor copy or show it to anyone. Please contact the sender if you believe you have received this email in error. Shape Blue Ltd is a company incorporated in England & Wales. ShapeBlue Services India LLP is a company incorporated in India and is operated under license from Shape Blue Ltd. Shape Blue Brasil Consultoria Ltda is a company incorporated in Brasil and is operated under license from Shape Blue Ltd. ShapeBlue SA Pty Ltd is a company registered by The Republic of South Africa and is traded under license from Shape Blue Ltd. ShapeBlue is a registered trademark.
