Can someone send a list of companies we would like to contact? On 24 March 2015 at 08:41, Andy Wenk <[email protected]> wrote:
> Just for the record ... We have set up a youtube channel. Look for Apache > CouchDB at youtube. > > > Anyone got any other ideas? > Noah, > yes: one or two really good word-of-mouth stories would be good! > > promotion in social media is the new spam, but there is one thing that > never goes out of fashion; the word-of-mouth story. > > It has what Malcolm Gladwell called "the anatomy of a rumour” in his > Tipping Point (still the best intro to network dynamics in my view and far > better than all the gobble about viral marketing) > > A good word-of-mouth story puts the teller in the hero role. > They are hard to develop, but can take form here in the community: > something like this... > > “I discovered CouchDB in 19XX, and now it turns out that the BBC has… and > CERN used it for … Cloudant, a company recently acquired by IBM is said to > have done so as part of their agreed cooperation with Apple.” > > No call for action, no “you should really take a look at this, because its > to cool”, you tell it just because it feels good to do so, and the one you > told it to have the brains to make the decision, or you dont bother telling. > > When you have a good, true word-of-mouth story it travels through any > media faster than anything and it goes FAST. It has to do with > 6-degrees-of-separations etc. > And moreover; it travels the path it need to travel to reach otherwise > unreachable people for lists like this or any activity we would cook up. > > johs > > > On 23 Mar 2015, at 15:34, Noah Slater <[email protected]> wrote: > > > > There are lots of ways to demonstrate "social proof". Some ideas: > > > > - Video/text interviews (as Alexander/Johs/Lena suggests) > > - Case studies (probably in the format of single, well designed HTML page > > we can link to) > > - White papers (again, probably a HTML page) > > - Testimonials or authorised quotes (easy to get, but shorter. can put > them > > on the homepage) > > - Authorised logos (people who use us, put them on the homepage) > > > > Also note that the sorts of questions Alexander mentions in his original > > post are very good for product management, so we can circulate that stuff > > with the dev@ list. > > > > Anyone got any other ideas? > > > > > > On Mon, 23 Mar 2015 at 15:27 Johs Ensby <[email protected]> wrote: > > > >> Alexander, > >> let me share what is the MO in my experience for this > >> Identify verify interest to do an interview based in existing 1-to-1 > >> relationship > >> Then a clear idea for the story and the ramifications for its use is > >> established (published under who’s control) > >> A trusted brand need so be behind it (here it is Apache project) > >> The story idea (never go for an endorsement) is sketched out in order > for > >> a internal go-ahead be be given > >> The interview is conducted on camera > >> The story is written up > >> When approved, the supporting video material is created based on the > >> conclusions on text review > >> Whatever makes it to the finishing line gets published > >> > >> Suggestion for where to publish: > >> CouchDB Company page on LinkedIn > >> alternatively a YouTube/Vimeo account set up by the PMC > >> > >> It would be an intersting collaborative project for the list and the > PMCs > >> brand mgmnt > >> J > >> > >> > >>> On 23 Mar 2015, at 15:08, Alexander Shorin <[email protected]> wrote: > >>> > >>> Great Johs! Thank you (: Any other volunteers? > >>> > >>> As about list of companies, I think our wiki "CouchDB in the wild" > >>> page is quite good for start. At least we'll update it, at most we'll > >>> receive feedback about. > >>> > >>> With CERN, I hope Cloudant folks may help us as they did migration[1] > >>> from Oracle for them, but CouchDB was used even before such event. > >>> > >>> In case of success with the major few we could attract the others via > >>> social media - this should simplify the overall process. > >>> > >>> [1]: https://cloudant.com/blog/moving-from-oracle-to-couchdb- > >> data-management-at-cern/ > >>> > >>> -- > >>> ,,,^..^,,, > >>> > >>> > >>> On Mon, Mar 23, 2015 at 4:23 PM, Andy Wenk <[email protected]> > wrote: > >>>> Hey Alex, > >>>> > >>>> This is a brilliant idea. And cool that you, Johs are willing to take > >>>> action. I can write an email to the ASF members and also Sally (ASF > >> press) > >>>> if anyone has contacts. > >>>> > >>>> Can you prepare a list of companies we want to interview and need > >> contacts > >>>> at? > >>>> > >>>> Cheers > >>>> > >>>> Andy > >>>> On Mar 23, 2015 1:16 PM, "Johs Ensby" <[email protected]> wrote: > >>>> > >>>>> Great idea, Alexander > >>>>> this would be big-brand rub off that motivates serious effort > >>>>> since I am located in Europe I can do a proper case study based on an > >>>>> on-site video interview if anyone has the connection to a person that > >> is > >>>>> authorized to speak on behalf of BBC or CERN on this. > >>>>> I could make the contact to verify the possibility if contact info is > >> sent > >>>>> to me offlist > >>>>> johs > >>>>> > >>>>>> On 23 Mar 2015, at 12:43, Alexander Shorin <[email protected]> > wrote: > >>>>>> > >>>>>> Dear marketing team, > >>>>>> > >>>>>> One thought just had crossed my mind at #pouchdb channel. We all > know > >>>>>> that CouchDB is been used in the wild [1], especially by so major > >>>>>> companies, like BBC or CERN[2] and I believe many others. > >>>>>> > >>>>>> There had been passed several years since those notes were added to > >>>>>> the wiki and blog posts had written. I think it's good to refresh > our > >>>>>> knowledge on this a bit. How about to contact with those > organizations > >>>>>> for a short interview about their experience with CouchDB nowdays, > >>>>>> what they likes, what they miss, what kind of problems CouchDB > helped > >>>>>> to solve, what do they expect from CouchDB in future, or why they > had > >>>>>> migrated from it to something else. Pretty sure they have something > to > >>>>>> share with us. > >>>>>> > >>>>>> This could be a good stuff for the news and our blog. On the other > >>>>>> hand, having such feedback is also may be useful. > >>>>>> > >>>>>> What do you think about such idea? Could it have a success? > >>>>>> > >>>>>> P.S. I'm actually not sure how it could be implemented without > direct > >>>>>> contact with a person who's actually have any relationships with > >>>>>> CouchDB, but may be someone in this list knows a guy, who knows a > guy, > >>>>>> who knows something?..Anyway, just an idea. > >>>>>> > >>>>>> [1]: https://wiki.apache.org/couchdb/CouchDB_in_the_wild > >>>>>> [2]: http://readwrite.com/2010/08/26/lhc-couchdb > >>>>>> > >>>>>> -- > >>>>>> ,,,^..^,,, > >>>>> > >>>>> > >> > >> > > -- Andy Wenk Hamburg - Germany RockIt! http://www.couchdb-buch.de http://www.pg-praxisbuch.de GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588 https://people.apache.org/keys/committer/andywenk.asc
