Sorry for the delay, the vote goes out momentarily.

Best
Jan
--

> On 14 Sep 2015, at 13:56, Jan Lehnardt <j...@apache.org> wrote:
> 
> *nudge* everybody, get your proposals in.
> 
> I plan to start a vote on this around this time tomorrow.
> 
> Best
> Jan
> --
> 
>> On 09 Sep 2015, at 22:00, Johs Ensby <j...@b2w.com> wrote:
>> 
>> WHY  Restful freedom
>> HOW  Data that sync
>> 
>> WHAT 
>> Store your data safely, on your own servers or with any leading cloud 
>> provider. Your web applications can follow the data if you want since 
>> CouchDB speaks JSON with any file type attached. It lets you run your 
>> JavaScript on the server or in the browser. You can start with the smallest 
>> of technology stacks and grow to serve millions of users -- following a 
>> learning curve that doesn't break. Keep your data in sync and where your 
>> users need it to be, on the device of their preference, online or offline. 
>> Share, combine, present, receive and update documents via master-to-master 
>> replication and let web based services monitor changes for additional 
>> processing. 
>> 
>> Johs:)
>> 
>> 
>>> On 9. sep. 2015, at 21.02, Joan Touzet <woh...@apache.org> wrote:
>>> 
>>> +1
>>> 
>>> ----- Original Message -----
>>>> From: "Jan Lehnardt" <j...@apache.org>
>>>> To: marketing@couchdb.apache.org
>>>> Cc: priv...@couchdb.apache.org
>>>> Sent: Wednesday, September 9, 2015 11:45:40 AM
>>>> Subject: Re: Brainstorm: A new CouchDB tag-line?
>>>> 
>>>> I’d like to get this wrapped up and I propose a similar process to
>>>> what we did for the logo:
>>>> 
>>>> 1. Have us (marketing@) come up with a few alternative approaches
>>>> (all addressing WHY, HOW, WHAT, split out in a Slogan (WHY), Mission
>>>> Statement (HOW) and Description (WHAT) that we can use all over our
>>>> messaging.
>>>> 
>>>> 2. Put the candidates to a vote here on marketing@, the top 5-10 (if
>>>> we get that many) then go to a vote on dev@
>>>> 
>>>> 3. From the vote result on dev@, the PMC then makes a decision on the
>>>> final set.
>>>> 
>>>> It’d be great if we get this rounded up by ApacheCon EU (that’s Sept
>>>> 28), and because of that, I propose the following schedule:
>>>> 
>>>> marketing@ vote on Sept 15 (next Tuesday), gives us just under a week
>>>> to drum up a few alternatives
>>>> 
>>>> dev@ vote on Sept 18 right after the marketing@ vote closes. There is
>>>> no more discussion at this point, this is an automatic procedure.
>>>> 
>>>> PMC starts deciding from Sept 21, right after the dev@ vote and we’ll
>>>> try to get this wrapped by Sept 25, so we have a few days to spare,
>>>> and time to prepare materials for the 28th.
>>>> 
>>>> All aboard?
>>>> 
>>>> Best
>>>> Jan
>>>> --
>>>> 
>>>> 
>>>>> On 29 Aug 2015, at 11:56, Jan Lehnardt <j...@apache.org> wrote:
>>>>> 
>>>>> (repost in the right thread, sorry about that)
>>>>> 
>>>>> Thanks for getting this discussion going again, Joan!
>>>>> 
>>>>> Here is where we discussed this last fall: Thread “New motto?”:
>>>>> http://apache.markmail.org/thread/6k6qtc65vtnse5ls (incomplete
>>>>> results, because the MarkMail interface is weird, but should get
>>>>> you the main parts)
>>>>> 
>>>>> In there, we follow the search for our WHY, which defines our HOW
>>>>> and that in turn defines our WHAT (context
>>>>> http://markmail.org/message/346bxv4v3sq7ofoj)
>>>>> 
>>>>> Noah summed up our discussion back then
>>>>> (http://markmail.org/message/h2dm233yjuphtufw):
>>>>> 
>>>>>> WHY -- Getting your data where ever you need it (mobile,
>>>>>> geolocations, cloud, etc)
>>>>> 
>>>>>> HOW -- Sync protocol (with CouchDB as the reference
>>>>>> implementation)
>>>>> 
>>>>>> WHAT -- Erlang, MapReduce, CouchDB Query, REST, JSON, JavaScript,
>>>>>> etc., etc.
>>>>> 
>>>>> 
>>>>> The slogan we are looking for now is addressing the WHY and the WHY
>>>>> only. The HOW and the WHAT also deserve treatment though, but
>>>>> these need to live elsewhere.
>>>>> 
>>>>> Let’s attempt to organise this a little:
>>>>> 
>>>>> Project name: Apache CouchDB
>>>>> 
>>>>> Nickname: CouchDB
>>>>> 
>>>>> Slogan: Data where you need it. (WHY)
>>>>> 
>>>>> Mission Statement: Apache CouchDB aims to foster an ecosystem of
>>>>> software that can flexibly share data with each other by defining
>>>>> a universal synchronisation protocol. (HOW)
>>>>> 
>>>>> Description: CouchDB is the focal point of the Couch Sync Protocol
>>>>> suite which is implemented by an ecosystem of projects that all
>>>>> work in concert to fulfil a universal vision: being able to share
>>>>> and access data where it has the most value, from cross
>>>>> data-center cluster to mobile phones. CouchDB is an
>>>>> Erlang-implementation of the Couch Sync Protocol with a strong
>>>>> focus on reliability, durability and scaling. CouchDB uses HTTP
>>>>> for its API, JSON for documents, and a developer-friendly query
>>>>> language and optionally MapReduce for efficient data retrieval.
>>>>> (WHAT)
>>>>> 
>>>>> * * *
>>>>> 
>>>>> Let’s collect variations of this and counter examples, but let’s
>>>>> keep the same form:
>>>>> 1. Address the WHY, HOW and WHAT
>>>>> 2. Define: Name, Nickname, Slogan, Mission Statement and
>>>>> Description (we can rename the labels later, for now it is
>>>>> important to get the copy text for the WHY, HOW and WHAT right).
>>>>> 
>>>>> 
>>>>> * * *
>>>>> 
>>>>> FWIW: PouchDB nicked the “The database that syncs” from an email of
>>>>> mine on dev@ two years ago, when this was discussed first (and
>>>>> kudos to them for realising it is a great slogan and running with
>>>>> it!). I see no harm in the two projects sharing this, or
>>>>> coordinating, e.g. CouchDB: The database that syncs. PouchDB: The
>>>>> JavaScript database that syncs, or somesuch. (not saying this is a
>>>>> proposal of mine, but if anyone wants to advocate it, I’d be happy
>>>>> to listen and hear a proposal).
>>>>> 
>>>>> * * *
>>>>> 
>>>>> Thanks!
>>>>> Jan
>>>>> --
>>>>>> On 10 Aug 2015, at 16:06, Joan Touzet <woh...@apache.org> wrote:
>>>>>> 
>>>>>> Hey everyone,
>>>>>> 
>>>>>> I don't know where we landed on this discussion last time, but I'm
>>>>>> fairly sure we didn't come to any sort of agreement.
>>>>>> 
>>>>>> Our current tag-line for CouchDB is pretty unwieldy:
>>>>>> 
>>>>>> "Apache CouchDB is a database that uses JSON for documents,
>>>>>>  JavaScript for MapReduce indexes, and regular HTTP for its
>>>>>>  API"
>>>>>> 
>>>>>> With the addition of mango, it's also inaccurate. I'm sure we can
>>>>>> do
>>>>>> better!
>>>>>> 
>>>>>> Previously I remember seeing the suggestion:
>>>>>> 
>>>>>> "Apache CouchDB: The database that {replicates|syncs}."
>>>>>> 
>>>>>> I'm finding that really snappy. If you had to pick a single
>>>>>> feature that
>>>>>> CouchDB does better than anyone else, it's the multi-master
>>>>>> replication.
>>>>>> It does leave out a lot of great things we do, though.
>>>>>> 
>>>>>> 
>>>>>> Here's the taglines of some of our "competitors":
>>>>>> 
>>>>>> "The Apache Cassandra database is the right choice when you need
>>>>>> scalability and high availability without compromising
>>>>>> performance."
>>>>>> 
>>>>>> "Apache HBase™ is the Hadoop database, a distributed, scalable,
>>>>>> big
>>>>>> data store."
>>>>>> 
>>>>>> "The Apache™ Hadoop® project develops open-source software for
>>>>>> reliable,
>>>>>> scalable, distributed computing."
>>>>>> 
>>>>>> "CouchBase 3.0: A distributed database engineered for performance,
>>>>>> scalability, and simplified administration."
>>>>>> 
>>>>>> "MongoDB: Agility, scalability, performance. Pick three."
>>>>>> 
>>>>>> "Redis is an open source, BSD licensed, advanced key-value cache
>>>>>> and
>>>>>> store."
>>>>>> 
>>>>>> "Riak KV is a distributed NoSQL database that is highly available,
>>>>>> scalable and easy to operate"
>>>>>> 
>>>>>> "ElasticSearch: Search & Analyze Data in Real Time"
>>>>>> 
>>>>>> 
>>>>>> What other ideas do you have for a tagline for CouchDB? The only
>>>>>> rules
>>>>>> are: one sentence, the shorter the better, and focused on
>>>>>> CouchDB's
>>>>>> unique strength(s).
>>>>>> 
>>>>>> -Joan
>>>>>> 
>>>>>> 
>>>>>> Disclaimer: This is brainstorming only. The discussion may or may
>>>>>> not
>>>>>> lead to a new CouchDB tagline. Please, no negativity.
>>>>> 
>>>>> --
>>>>> Professional Support for Apache CouchDB:
>>>>> http://www.neighbourhood.ie/couchdb-support/
>>>>> 
>>>> 
>>>> --
>>>> Professional Support for Apache CouchDB:
>>>> http://www.neighbourhood.ie/couchdb-support/
>>>> 
>>>> 
>> 
> 
> -- 
> Professional Support for Apache CouchDB:
> http://www.neighbourhood.ie/couchdb-support/
> 

-- 
Professional Support for Apache CouchDB:
http://www.neighbourhood.ie/couchdb-support/

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