Hello Apache CouchDB marketing team and PMC --I hope you are well.

I was in touch with Jan Lehnardt about the upcoming v2.0 release and he asked 
that I connect with you regarding getting the ball rolling on this.
To that end, our next steps are for you to:

0) identify a primary point-of-contact;
1) help me draft the announcement (mostly filling in the "what is 
CouchDB"/features+functionality bits --I'll do the headline/subhead/opening 
paragraph) --I've started a draft at 
https://docs.google.com/document/d/1-bjRGoRC4i5PFIemJfsueXIuBTAEr5D_UH2DhhgajEM/edit?usp=sharing
 : feel free to drop in content in the placeholders; 
2) decide whether you'd like to include supporting testimonials from the 
community* (and solicit them); and 
3) work together that our formal press/public and internal/developer/list 
timing is in synch (it's best to have everything roll out within a 24-48 hour 
timeframe, rather than announce the project's news on your dev list or 
[email protected], followed by a press release several weeks later) 
We also need to lock in the announcement date --Jan said that the drop date is 
likely to be Thursday 1 September. We usually issue press releases on Tuesdays, 
as that garners the best global media exposure/coverage, followed by Mondays, 
then Wednesdays. Seeing that Monday 5 September is Labor Day holiday in the US, 
I suggest that we consider announcing on Tuesday 6 September. Should this be 
the plan, I'll need the final content locked in by 6PM ET the night before.
Thanks for your help. Feel fee to ping me if you need anything. I look forward 
to working with you! 

Warmly, Sally
* Organizations supporting/using CouchDB are welcome to issue their own, 
standalone "hurrah, Apache CouchEB!" blog posts/tweets/press release at that 
time as well (we love it when multiple announcements come out to support a 
project's activity!). We just need to make sure that we coordinate 
messaging/timing/etc. 
 = = = = =  vox +1 617 921 8656gvox +1 646 598 4616skype sallykhudairi

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