All,

Please continue to utilitze The Document Foundation logo as The Libre
Office Logo as The Document Foundation is the body that runs and overseas
LibreOffice. With this Logo please also include the OASIS Logo and a ODF
1.x version stamping in The Document Foundation Logo to show the current
maximum ODF version supported in that particular version of LibreOffice to
help foster the adoption of ISO standards for interoperability in a Open
Source developement model to lower total cost of ownership in all areas.
The Document Foundation with ODF version stamp integrated logo is to me the
best choice to represent this software. Including an OASIS Logo and
possibly an ISO logo for ODF on the welcome/startup screen may assist with
awareness of open standards and open source.



Thank you

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Free and Open Source Software F/OSS is free as in freedom to improve
availability and reduce the Total Cost of Ownership TCO of software and
firmware though shared maintenance, it is the freedom of interoperable
innovation through shared Research and Development R&D costs, it is the
freedom that allows true piece of mind in procurement because the full
source code is available and it is not free as in closed source freeware or
shareware which often includes software defects and malware.



On Thu, Nov 1, 2012 at 3:32 PM, Kingswells Computercraft <
supp...@kingswellscomputercraft.co.uk> wrote:

> Thanks Tom, thanks for listening.  I was beginning to feel like no-one was
> listening, or wanted to even consider what I was talking about.  Not a
> pleasant experience in my first attempt to contribute.
>
> Thanks too, Christian, you seem to "get" what I mean.  On some of the
> links I followed from your reply, I found an excellent example of what I
> think would do justice to the LO icon - it was/is a proposal from Andy
> Fitzsimon for the web-page artwork - his "Dove" carries the symbolism of
> freedom, and maybe even a nod to the old "seagulls".
>
> I've knocked up an icon (attached) combining the current "TDF" icon and
> Mr. Fitzsimon's dove to see what people think - I hope I haven't broken any
> rules by doing this!  This is what I mean by making the icon
> "eye-catching".  I think this simple addition makes it "jump out", and
> everything else I was talking about.
>
>
> Best Regards,
>         Alistair Bain
> Kingswells Computercraft
> Aberdeen, Scotland
>
> On 01/11/2012 16:00, Tom Davies wrote:
>
>> Hi :)
>> I hate to break it to you bud but you are not an outsider!  You joined
>> the club in your first post and probably even before that.
>>
>> It is good to hear a different point of view particularly if it's likely
>> to open our eyes a bit to the way at least some (probably loads of) real
>> outsiders might view us.
>> Regards from
>> Tom :)
>>
>>
>>     ------------------------------**------------------------------**
>> ------------
>>     *From:* Kingswells Computercraft <support@**
>> kingswellscomputercraft.co.uk <supp...@kingswellscomputercraft.co.uk>>
>>     *To:* Florian Monfort <florian.monf...@gmail.com>
>>     *Cc:* des...@global.libreoffice.org; marketing@global.libreoffice.**
>> org <marketing@global.libreoffice.org>
>>     *Sent:* Thursday, 1 November 2012, 0:46
>>     *Subject:* [libreoffice-marketing] Re: LibreOffice Icon
>>
>>     Hello Florian,
>>
>>     It is the main LO icon I'm talking about;  it's not so much what's
>>     wrong with it, so much as what it lacks - as I stated in my original
>>     message:
>>
>>      > I am writing to you today to plead with you to change the main
>>     program
>>      > icon currently in use for LibreOffice as I believe it is seriously
>>      > underwhelming!
>>      > As an icon for the Document Foundation it says it all to me -
>>     clear, > simple, document.  However, considering it as the "flag" or
>>      > "packaging" for LibreOffice, it is (IMHO) far too bland:
>>      >
>>      > • It is not easy to pick out among hordes of other icons
>>      > • It lacks colour and warmth, is not striking or eye-catching
>>      > • It says nothing about the elegance and sophistication of
>>     LibreOffice
>>      > • It doesn't inspire confidence.
>>
>>     I must admit I am only used to seeing it on Windows systems - even
>>     the "blank" default icon in Windows (any version) has more character
>>     to it than the current LibreOffice icon!
>>
>>     I appreciate that the individual programs within LO have more
>>     colourful icons, with embellishments particular to that app, but
>>     when installing on Windows systems the option to have a desktop icon
>>     is only the main icon, the Document Foundation icon.  As I said
>>     before, I think this icon is fine for the Document Foundation, but
>>     LO I think needs much more.  In terms of marketing, it is almost as
>>     if the wrapper for the product were blank!  Imagine if this were a
>>     magazine on a table in a waiting room - would you pick up a blank
>>     sheet of paper, or one of the more recognisable covers, e.g.
>>     National Geographic, Time, or Reader's Digest?
>>
>>     Take as examples of other programs, Firefox and Thunderbird - easily
>>     recognisable icons to a wide audience, but the organisation behind
>>     it, Mozilla, has a completely different icon, and probably also much
>>     more obscure to most people.
>>
>>     As a mainstream user, and one who wishes only the best for LO, I am
>>     concerned that LO has a difficult uphill struggle ahead of it in
>>     order to gain the recognition from the general public (and therefore
>>     the survivability) that it deserves.  It is really unfortunate that
>>     in the split from Oracle, they retained the recognition (and even
>>     kudos) gained over all the previous years of work on OOo.  As I see
>>     it, LO has, in the eyes of the general populous, been "divorced"
>>     from its heritage, and to all intents and purposes (to the
>>     uninitiated) looks like a newcomer on the scene!  I believe that LO
>>     needs and deserves a beautiful icon for the main program, which says
>>     something about the elegance and sophistication which lies within.
>>     This would also serve to foster the "brand image" of LO in the eyes
>>     of the general public (as opposed to the brand of the Document
>>     Foundation).
>>
>>     I can appreciate too, that to many of you guys and girls within the
>>     Document Foundation community it may be difficult to understand what
>>     I'm getting at;  maybe being so close and intimately involved in the
>>     whole project means it is not easy to step back and see it in the
>>     same way an outsider does.  I think it is fair to say that Linux (in
>>     many of its flavours) suffers from a "club members only" sort of
>>     image, which has probably done a lot to stifle its uptake by the
>>     general public, and I fear that LO may slip into a similar
>>     category.  That would be a great pity indeed.  I hope that perhaps
>>     my perspective may be of use to you in this regard, and give an
>>     "outsider" view that you may otherwise find difficult to attain.
>>
>>
>>     Best Regards,
>>          Alistair Bain
>>     Kingswells Computercraft
>>     Aberdeen, Scotland
>>
>>
>>     On 31/10/2012 15:06, Florian Monfort wrote:
>>      > I actually think the logo is pretty good.
>>      >
>>      > - The absence of vivid colors makes it easy to adapt to any
>>     platform design
>>      > standard.
>>      > - Simple shape makes it easy to recognize.
>>      >
>>      > What problem is it that you identify with the current logo ?
>>      >
>>      > Cheers
>>      >
>>      >
>>      > On Wed, Oct 31, 2012 at 3:56 PM, Kingswells Computercraft <
>>      > 
>> support@**kingswellscomputercraft.co.uk<supp...@kingswellscomputercraft.co.uk>
>>     
>> <mailto:support@**kingswellscomputercraft.co.uk<supp...@kingswellscomputercraft.co.uk>
>> >**> wrote:
>>      >
>>      >> Dear LibreOffice teams,
>>      >>
>>      >> My apologies if you have already got my message (below) - I
>>     tried sending
>>      >> it a few days ago, but only seem to have succeeded in subscribing
>> to
>>      >> mailing lists!
>>      >>
>>      >>  From my message below, you can see I believe it is essential
>>     that the
>>      >> LibreOffice main icon be replaced by one that aids in the
>>     recognition and
>>      >> identity of LibreOffice, which I believe the current one icon
>>     fails to do.
>>      >>  From some of the messages I've seen since subscribing (especially
>>      >> marketing), it now seems to me that it is crucial that the icon
>>     is replaced.
>>      >> I would suggest that the following are essential requirements of
>>     the main
>>      >> icon for LibreOffice:
>>      >>
>>      >>    a) colourful and eye-catching, i.e. an attractive "wrapper".
>>      >>    b) equals (or at least hints at) the sophistication of the
>>     program.
>>      >>    c) something that aids with  "brand" recognition.
>>      >>
>>      >> I'm sure it is (and will continue to be) an uphill struggle to
>>     achieve the
>>      >> recognition that Apache OpenOffice has automatically inherited
>>     from its
>>      >> predecessor.  Without an icon that helps to achieve this, I
>>     could see a day
>>      >> when LibreOffice disappears into obscurity, and that would be a
>>     great pity.
>>      >>  It wouldn't be the first time a great product has failed, not
>>     because it
>>      >> was unworthy, but it didn't have the recognition (and therefore
>> the
>>      >> following) necessary to carry it forward.
>>      >>
>>      >> Best regards,
>>      >>      Alistair Bain
>>      >> Kingswells Computercraft
>>      >> Aberdeen, Scotland
>>      >>
>>      >>
>>      >> -------- Original Message --------
>>      >> Subject:        Re: LibreOffice Icon
>>      >> Date:         Tue, 23 Oct 2012 13:50:31 +0200
>>      >> From:          Florian Effenberger
>>     <flo...@documentfoundation.org <mailto:floeff@**
>> documentfoundation.org <flo...@documentfoundation.org>>**>
>>      >> Organisation:  The Document Foundation
>>      >> To:    Kingswells Computercraft
>>     
>> <support@**kingswellscomputerc**raft.co.uk<http://kingswellscomputercraft.co.uk>
>> <support@**kingswellscomputercraft.co.uk<supp...@kingswellscomputercraft.co.uk>
>>     
>> <mailto:support@**kingswellscomputercraft.co.uk<supp...@kingswellscomputercraft.co.uk>
>> >**>
>>      >>>
>>      >> CC: i...@documentfoundation.org <mailto:info@**
>> documentfoundation.org <i...@documentfoundation.org>>
>>      >>
>>      >> Hello,
>>      >>
>>      >> thank you very much for your feedback and interest in
>>     LibreOffice! The
>>      >> topic you raise fits very well for our design team, and I strongly
>>      >> propose you get in touch with them directly.
>>      >>
>>      >> All information as well as the official mailing list is available
>> at
>>      >>
>>     
>> http://www.libreoffice.org/****get-involved/ux-visual-****designers/<http://www.libreoffice.org/**get-involved/ux-visual-**designers/>
>> <http://www.**libreoffice.org/get-involved/**ux-visual-designers/<http://www.libreoffice.org/get-involved/ux-visual-designers/>
>> >
>>      >>
>>      >> Thanks again,
>>      >> Florian
>>      >>
>>      >> Kingswells Computercraft wrote on 2012-10-11 10:41:
>>      >>
>>      >>> Dear Document Foundation,
>>      >>>
>>      >>> First, thank you so much for LibreOffice!  I have been a user
>> since
>>      >>> OpenOffice.org version 1.1.2, and I have recommended it to many
>>     friends
>>      >>> and customers over the years.  I recognise LibreOffice to be the
>>      >>> legitimate successor to the earlier OpenOffice.org, and believe
>>     it to be
>>      >>> a better suite than the Oracle/Apache's version (I used both
>> until
>>      >>> recently).
>>      >>>
>>      >>> I am writing to you today to plead with you to change the main
>>     program
>>      >>> icon currently in use for LibreOffice as I believe it is
>> seriously
>>      >>> underwhelming!  As an icon for the Document Foundation it says
>>     it all to
>>      >>> me - clear, simple, document.  However, considering it as the
>>     "flag" or
>>      >>> "packaging" for LibreOffice, it is far too bland:
>>      >>>
>>      >>>    • It is not easy to pick out among hordes of other icons
>>      >>>    • It lacks colour and warmth, is not striking or eye-catching
>>      >>>    • It says nothing about the elegance and sophistication of
>>     LibreOffice
>>      >>>   • It doesn't inspire confidence.
>>      >>>
>>      >>> In my experience I often introduce LibreOffice as an alternative
>> to
>>      >>> Microsoft Office to people who have never heard of it before.
>>     To these
>>      >>> new users, the desktop icon is the "shop window" for the
>>     application,
>>      >>> and it is frankly uninspiring!  I have considered replacing the
>>     desktop
>>      >>> icon with another (third party) icon, but I am aware that this
>>     breaches
>>      >>> your guidelines about branding & icon usage, so I don't want to
>>     do that.
>>      >>>
>>      >>> Please, please change the icon for something that does the
>>     application
>>      >>> justice.
>>      >>>
>>      >>>
>>      >>> Best Regards,
>>      >>>      Alistair Bain
>>      >>> Kingswells Computercraft
>>      >>> Aberdeen, Scotland
>>      >>>
>>      >>
>>      >> --
>>      >> Florian Effenberger, Chairman of the Board (Vorstandsvorsitzender)
>>      >> Tel: +49 8341 99660880 | Mobile: +49 151 14424108
>>      >> The Document Foundation, Zimmerstr. 69, 10117 Berlin, Germany
>>      >> Gemeinnützige rechtsfähige Stiftung des bürgerlichen Rechts
>>      >> Legal details:
>>     http://www.documentfoundation.****org/imprint<http://www.**
>> documentfoundation.org/imprint<http://www.documentfoundation.org/imprint>
>> **>
>>      >>
>>      >>
>>      >>
>>      >>
>>      >>
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