Not clear - why do the British not like "free" things? Do they think that those of poor quality?

Kannan

On 28/03/13 4:08 AM, Tom Davies wrote:
Hi :)
Does the English one mention the word "Free" perchance?  Doing so would 
significantly reduce any clicks in my country.  Avoid it and watch the click rate rise.
Regards from
Tom :)





________________________________
From: Florian Effenberger <flo...@documentfoundation.org>
To: marketing@global.libreoffice.org
Sent: Wednesday, 27 March 2013, 12:06
Subject: [libreoffice-marketing] quick AdWords update

Hi,

this is just a quick, but interesting AdWords update: I placed the very same 
text in English as well as in German, with exactly the same parameters. 
Interestingly, the click through rate for the English version is only ~2%, 
while for the German one, it is ~6%.

I've temporarily disabled the English version to see if this yields even more 
clickthroughs for the German version.

Florian

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