I've shared a document with you: OLPC-SL_PR_20091119draft https://docs.google.com/Doc?docid=0AdHD6KQrRjyaZGRoODhnNm5fOWY0bXpqdmd4&hl=en&invite=CMfc6IAF
It's not an attachment -- it's stored online at Google Docs. To open this document, just click the link above. Here's the link to the first draft of our first joint press release with the OLPC Association. Please send suggestions for additions/deletions/editing or general angle as soon as possible, I would like this to go live before the end of the week during the Educatice show in Paris (I will be coordinating the OLPC France/Sugar Labs table). It's in read-only for now as I await feedback from Chuck Kane and will certainly require editing (it's too wordy for now). triple <<<>>> means "comment" and "xyz" means "insert text here" This is a unique opportunity to flip negative press about OLPC, I have therefore started large; we will have to cut (perhaps a lot). I see the objectives as: * show that OLPC and Sugar Labs do indeed work together * distinguish OLPC Association from Foundation. To do this, PR datelined Miami for OLPC side, no quote from Professor Negroponte * continue Sugar Labs i18n. To do this, PR datelined from this week's Educatice show in Paris; while citing MIT roots * make OLPC doubters rethink their point of view, overinfluenced by tech pundits short on information * cram lots of news in, showing that things are advancing in several areas e.g. v0.86 "released last month" features, Internet Archive partnership, Sugar on a Stick pilots, XS server, Gnome desktop * squash negative speculation about the absence of G1G1 this year by showing priority is on getting laptops out * quote Peru's education ministry, the kind of source most tech pundits have no access to Featuring: * claim: 1.4 million laptops distributed * cite a handful of deployments, including hotspots like Haiti, Afghanistan and Gaza, as well as developed countries like USA and Australia. Many journalists following country keywords will spot this * bring up power consumption goal, which deflects criticism of slow performance in tech benchmarks with fancy netbooks * mention Pixel Qi, which has high interest pending 3Qi screen * reference to completion of Uruguay deployment and previous Peru deployment, to reinforce impression this is not a one-time order * intentionally vague release date for the XO-1.5, to pre-empt irrelevant criticism later * prominent mentions of Activities (cf. edited About graf) * explicit mention of Intel Classmates and Dell school netbook (this is debatable, as Intel partners seem to still be competing with OLPC for government sales) * explicit mention of 4 GNU/Linux distributions NOT featuring: * XO-1.75 or ARM reference (will only confuse with XO-1.5, despite buzz power) * XO-2 or XO-3 references (concept machines not in Association scope) * Lofty Association goals (but could be changed, we all have that idealism I think) _______________________________________________ Marketing mailing list Marketing@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/marketing