On Sun, Feb 9, 2014 at 12:52 PM, Sameer Verma <sve...@sfsu.edu> wrote: > I've written about the diffusion and adoption of an innovation before > (the XO/Sugar being the innovation). Here's an interesting summary I > found in context of another project, but I thought I'd pass it along. > > http://www.enablingchange.com.au/Summary_Diffusion_Theory.pdf > > Note that apart from the mechanism itself (which was the topic of my > Ph.D. dissertation http://verma.sfsu.edu/profile/phd.proposal.pdf) two > points are relevant here: > > 1) Persuasion is not the way to go. > 2) Each group has its own personality, and thus its motivators. > > cheers, > Sameer > -- > Sameer Verma, Ph.D. > Professor, Information Systems > San Francisco State University > http://verma.sfsu.edu/ > http://commons.sfsu.edu/ > http://olpcsf.org/ > http://olpcjamaica.org.jm/
It seems the article is gone from the link. Hope it's disappearance is temporary! In the mean time, if anyone wants a copy, write back offlist. cheers, Sameer -- Sameer Verma, Ph.D. Professor, Information Systems San Francisco State University http://verma.sfsu.edu/ http://commons.sfsu.edu/ http://olpcsf.org/ http://olpcjamaica.org.jm/ _______________________________________________ Marketing mailing list Marketing@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/marketing