Hi Dave, these are indeed useful for non-marketers to get a feel for how a competitive landscape study is presented, or how a marketing plan is built.
There are differences with SL, in particular there are no funds for market studies (or actual marketing for that matter). I believe I did a SWOT analysis a few years ago, but it will be quite outdated now. With a project roadmap the community supports, a marketing plan can be prepared. Historically, with the almost complete lack of funds (my contribs excepted), I concentrated on PR as a vector, generating positive news coverage with relatively modest expense ($300 per release on average). Today, a better approach would be social media. Our value proposition pitching Sugar should include a "Try Sugar" browser instance and a pancake button installer. The devil is in the details of what that button should point to. Historically, we point to a wiki page which probably does the best job possible to guide an experienced computer user to an installation/configuration method. Simplifying this for teachers would be great. Sean On Sat, Apr 30, 2016 at 1:10 AM, Dave Crossland <d...@lab6.com> wrote: > > Hi > > In my font work I was contacted by a recent BA International Business > graduate, and their homepage has a few samples of marketing plans they'd > produced. I thought I'd share on the marketing list as it might be > interested for people here to check out :) > > > http://marycatherin.es/wp-content/uploads/2016/04/20-Minutes-Marketing-Plan.pdf > > > http://marycatherin.es/wp-content/uploads/2016/04/FINAL-LINGERIE-REPORT-FULL.pdf > > > > -- > Cheers > Dave > > _______________________________________________ > Marketing mailing list > Marketing@lists.sugarlabs.org > http://lists.sugarlabs.org/listinfo/marketing > >
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