Sean, I completely agree with everything you said. We seem to have such a leaky conversion funnel that advertising and social media would be a waste of money anyway. You are 100% right that content is key now.
Thanks, Sam On Thu, Jun 9, 2016, 19:41 Sean DALY <sdaly...@gmail.com> wrote: > I'm sorry, I don't see how SL can support a new paid position. My > suggestion would be to evaluate how the paid Translation Manager position > works out. > > I'm glad Samson you are eager to work on social media (as I've said), > however I don't understand your marketing objectives. Put another way, just > what content, from where, will generate lots of likes and clicks, towards > what goal? I think the goal is developer recruitment, not for teachers or > education IT buyers, or small donors, or major donors. If they matter too, > do we use the same plan and tactics for them? > > As I've said, I am opposed to associating random advertising with Sugar > Labs for negligeable income. We should really do Google AdGrants. This can > be done in cooperation with the SFC which is the nonprofit entity which > will qualify (and Dave - we shouldn't try to control their account for > this). > > I am pleased there is motivation to work on PR, however major media tech > sites won't publish anything about us unless we have news, and right now we > don't. (Ifeanyi - it's not the case that buying ads from news sites will > generate coverage, that's not how journalists work.) > > I'm not comfortable with the idea of creating a Facebook-only version of > Sugarizer (? if there are resources to do so?) - as fun and ubiquitous as > fb is, it's a proprietary environment with highly questionable privacy > policies. It's already possible to link to a public website from Facebook, > this would be far better. > > The previous times I have raised these points they haven't been answered. > Perhaps the time has come for me to step away from Marketing/PR at SL and > let you guys reinvent the wheel. > > Sean > > > On Tue, Jun 7, 2016 at 11:11 PM, Dave Crossland <d...@lab6.com> wrote: > >> [ Here is the full text of the doc, by Samson with editing assistance >> by myself ] >> >> Concerning SL vision 2016, I think that SL should add social media as >> one of our main ways to get new members. With the big name we have, we >> should use that as an advantage to get people into our community - but >> we aren’t. >> >> Let me use myself as an example, I am a very active user in the social >> world (facebook, twitter, instagram, and YouTube) even though I don’t >> have a smartphone or a laptop of my own to use regularly. I have over >> 560 followers on twitter. According to twitter official report, my >> tweets receive more than 1.9k impressions per day. For the past 28 >> days I have gotten over 42.4k impressions. My lowest impression is >> about 50 on a tweet. My highest tweet is about 4,800 on a tweet. Now >> imagine if SL can get this number of impressions by activeness alone >> on twitter. Same goes to facebook, also posting images on instagram. >> We can get more than 400 impressions a day via twitter, Also facebook >> and instagram. If we do the math correctly, SL can get over 600 people >> a day from social media to sugarlabs.org. That’s valuable traffic for >> our sites. >> >> >> How do we get started with this new development? >> >> >> It’s very simple; I propose the following motion: >> >> >> Motion: create a “Social Media Manager,” role, similar to the >> translation manager position, paid $1,000/month plus discretionary use >> of an advertising budget of $100/month. >> >> >> I believe that the role will not be taken seriously if it is volunteer >> driven. I am in charge of the social accounts of my church,another >> non-profit organization. Their social media marketing was also not >> taken seriously until the church made a modestly paid role. The church >> community and I both saw it as a responsibility when the role was >> paid; and my work was effective, as now we have over 4,000 followers >> on facebook. >> >> >> Money should be spent in order to gain more. More social media >> followers will lead to more active members which will lead to member >> donations. I know it’s a non-profit organization but that does not >> mean we shouldn’t grow. >> >> To get my contract approved by SLOBs. I spent almost 100 USD (21,000 >> naira) in cyber cafes answering questions that were not related to my >> project, so if anyone does not understand this proposal, I strongly >> suggest they make research on the internet first before asking >> questions, because I will not answer if the questions are not >> relevant. >> >> >> I believe in the growth of SL, but I think we can’t grow big if we are >> not doing well on social media. Even if I am not experienced in >> business, based on the fact that I am still young and not yet a >> college graduate, this seems essential to any non-profit business. I >> always thank God for Nigeria because even if the government is not >> doing well, we Nigerians always find a way to thrive with any little >> chance we find because of the way we think and live. Social media is >> now essential for all organizations in all countries, including >> Nigeria. >> >> >> According to our last report on activities.sugarlabs.org our weekly >> download is getting lower and lower, though over 11 million activities >> have been downloaded in total. >> >> >> What we need to do to get SL growing bigger: >> >> >> 1. SL needs to get a official YouTube account and channel: >> >> a. We need a Gmail account to create the account. >> >> b. We need to monetize our videos using Google adsense to create >> more funds for SL. >> >> c. We will verify our YouTube channel. >> >> d. We will show live workshops in the channel. E.g. turtle art day >> >> >> 2. Make our twitter page live again: >> >> a. We will regain access to @sugarlabs and shut down @sugar_labs >> >> b. We will verify @sugarlabs account >> >> c. We will boost (paying fees)our important tweets, like recruitment >> for GSOC and GCI, our stable releases, etc. >> >> d. We will run hashtag campaigns >> >> >> 3 Make our Facebook account live again: >> >> We already own a facebook account, with almost 700 followers but low >> engagement from followers. >> >> a. We need to verify our facebook page(in progress) with a verified page. >> >> We will stream live video of workshops or related projects. >> >> b. We will post 5 times a day >> >> c. We will boost our important posts >> >> d. We will request SL members on facebook to share our posts with their >> friends. >> >> >> Facebook owns an app market that enable javascript projects to run on >> facebook. For example, people play games on facebook while chatting: >> Sometimes I play “Pool Live Pro” while I update my profile or chat >> with friends. So we will port sugarizer to the platform. >> >> >> 4. Make use of instagram: >> >> a. We will post minimum 5 pictures of SL projects a day >> >> b. We will request SL members on instagram to refer SL page to their >> followers >> >> >> 5. Make use of linkedIn: >> >> >> a. We will update the community page on LinkedIn >> >> b. We will ask every member on LinkedIn to update their profile to >> show their involvement in Sugar Labs. >> >> >> 6. Make use of Google+ >> >> a. We will make use of Google+ by posting our upcoming meetings >> >> b. We will also post videos of Sugar labs >> >> >> >> 7. Make use of Online Media >> >> >> We will work with Digital Trends, BBC tech, CNN tech and other >> tech-related sites to publish SL articles. >> >> >> I have some strong connections with digital trend, almost every top >> guys on digital trends plus the company follows me on twitter except >> their ceo who is yet to follow me. So i can take care of digital >> trends. Let use our resource to help SL grow socially. >> >> >> Paying of ads is not expensive, about $1 - $20 goes a long way on >> platforms >> >> like facebook/twitter, so I propose a monthly budget of $1,000 for the >> role and $100 initial budget for ads, for a total cost to SL of >> $1,100. >> >> >> This is a suggestion I am making to SL members and SLOBs on how SL >> project can grow. This is not my project (like Yoruba, Igbo, Hausa). >> It's something that can benefit SL to the fullest. I won’t get annoyed >> if this motion does not pass but i will be sad. SLOBs should think >> about this project twice on how it can benefit SL before making any >> decision. >> >> >> Any suggestions are welcome! it’s an open discussion! >> >> >> Samson Goddy, with editing assistance by Dave Crossland >> _______________________________________________ >> IAEP -- It's An Education Project (not a laptop project!) >> i...@lists.sugarlabs.org >> http://lists.sugarlabs.org/listinfo/iaep > > > _______________________________________________ > IAEP -- It's An Education Project (not a laptop project!) > i...@lists.sugarlabs.org > http://lists.sugarlabs.org/listinfo/iaep
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