Lehman's collapse almost brought down the money-market industry By Sam
Mamudi, MarketWatch September 9 2009
NEW YORK (MarketWatch) -- As the threat of a Lehman Brothers
bankruptcy grew last September, many money-market fund managers were
wary but not worried.

Their industry had quietly grown over the past generation to become a
major rival to the banking system, with $3.5 trillion in assets. It
had weathered crises such as the collapse of Baring Plc, the Asian
currency mess of the late 1990s and the fall of hedge fund giant
Long-Term Capital Management. Though some managers were talking to
their boards and their staff, there wasn't a feeling of impending
disaster.

But all that changed in the late afternoon of Sept. 16, the day after
Lehman actually went down. Reserve Primary Fund -- the oldest and
fifth-largest fund in the business -- said it had about $785 million
in Lehman debt that was now worthless and as a result it would price
its shares at 97 cents.

The impact of the first major retail money-market fund to fall below
$1 a share -- to actually lose money for its investors -- was immense.
In the two days after Reserve Primary's announcement, roughly 22% of
all assets in institutional prime money-market funds -- those that
invest in corporate debt -- were pulled out by panicked investors.

As Lehman's fall spread fear throughout the financial system,
money-market fund managers were squeezed on both sides: investors
demanding their money and frozen credit markets where no one was
buying.

"Countless other money-market funds were poised to break the buck,"
said Peter Crane, president of Crane Data. "The mini-run would have
spread to all funds."

It was a pull-out unprecedented in scale. In the space of just two
days -- Sept. 17 and Sept. 18 -- $210 billion was redeemed from
institutional prime money-market funds. Overall the money-market fund
industry saw roughly 7% of its total assets redeemed in those two
days. While some of that was invested back into government money
funds, the industry lost almost 4% of its assets in 48 hours,
according to data from iMoneyNet.

Even managers at funds with portfolios considered safe from the crisis
were struggling with the market -- because there were no buyers,
pricing the assets in some cases could have meant breaking the buck.
In such cases, managers talked to their boards to explain when they
didn't do daily pricing for their funds.

"It was a shock in that the people who keep the machine going -- the
broker-dealers -- suddenly weren't there to keep things going," said
Mira Stevovich, manager of Ivy Money Market Fund and Waddell & Reed
Advisors Cash Management. "You weren't sure when re-investing that
there'd be anyone behind the securities to make a market if you had to
sell."

"There was a lot of fear, and no one knew what was going to happen,"
added Stevovich.

Even without federal bank insurance, money funds had ballooned in the
past several years as alternatives to holding cash. They often offered
better interest rates than bank deposits, which were insured by the
federal government up to $100,000 at the time (now $250,000). The
sudden prospect of investors losing their savings following the Lehman
collapse caused the run, but because it was mostly in electronic
transactions, it didn't summon visions of anxious crowds banging on
bank doors during the Great Depression. For many, however, the fear
was just as palpable.

"There was a concern that if something wasn't in place to regain
investor confidence, after four or five days [the high redemption
rate] would cause problems," said Debbie Cunningham, head of
money-market funds at Federated Investors Inc. . "Selling into the
market [to meet redemptions] was already a problem -- there was no
liquidity."

The panic was averted only after the Treasury Department on Sept. 19
stepped in and announced it would backstop money-fund assets, in a
series of measures that slowly restored investor confidence. But
industry officials are under no illusions about what might have
happened.

A year of trouble

In reacting to that week's panic, the industry was both helped and
hindered by its experiences over the previous 12 months. Troubles in
the asset-backed securities market and exposure to special investment
vehicles had hit money-market funds from late 2007 and into 2008.

A MarketWatch study conducted at the time found that more than a dozen
funds had looked to parent companies or other sources of credit to
ensure they didn't break the buck. At least 20 had sought regulatory
approval for support if needed.

But the fact that the funds had come through such a choppy period
unscathed meant that even though some funds were known to hold Lehman
paper, few expected a fund to go under.

"We'd gone through a series of problems leading up to Lehman," said
David Glocke, who oversees Vanguard Group's taxable money-market funds
and also manages its Treasury and Admiral Treasury funds. The funds
didn't hold any Lehman paper.

"Watching from the outside, we were completely shocked," when Reserve
Primary broke the buck, he added.

The shock was probably biggest among investors. At roughly $3.5
trillion, the money-market fund industry had grown by $1.5 trillion in
the previous two years and much of that money, said Crane, likely came
from investors fleeing other troubled assets, such as SIVs and
auction-rate securities. At the first sign of trouble in money-market
funds, these investors were likely to bolt once again.

"It wasn't Lehman that killed Reserve Primary Fund, it was the run,"
said Crane.

And fleeing investors caused the effective collapse of another fund,
Putnam Prime Money Market Fund. Putnam closed the fund on Sept. 17
after it came under heavy redemption pressure -- investors cashing out
created a liquidity squeeze that could only have been met by selling
assets below par and thus breaking the buck. Putnam later sold the
fund's assets to Federated, where it was merged into Federated Prime
Obligations Fund .

The Reserve had previously valued its Lehman paper at par, but then
suddenly announced it was valuing the assets at zero, causing the
panic.

While many investors are still waiting to get their cash out of
Reserve Primary, the firm said in late August that it values the
Lehman debt at about 17 cents on the dollar and "shareholders could
possibly receive up to 99 cents per share."

Reserve Primary's basic problem was, of course, that it held Lehman
paper on Sept. 15. All the managers who spoke to MarketWatch said they
had no Lehman exposure and many said they had during the previous
year's troubles been heading more and more into shorter-duration debt
as well as Treasurys and agency debt.

When the Lehman crisis hit, many managers said they doubled their
holdings of debt with seven days or less to maturity, for instance, up
from 15% of a portfolio to 30%.

"One of the strengths of money-market funds is the ability to retool
and adapt to the market conditions quickly," said Joe Benevento,
manager of the DWS money market series of institutional funds.

Dealing with a crisis

But despite these efforts, even the most conservative managers found
themselves on high alert.

"There was a mismatch that lasted over the course of a few days due to
the seizing up of the market and not having the liquidity to meet
demands," said Benevento.

The head of one of the largest money-market fund lines, who declined
to be named because of the delicate nature of last year's events, said
his fund managers, fearing the worst for Lehman, met with the funds'
board during the weekend of Sept. 13 and Sept. 14 to apprise the board
of the funds' status, none of which had Lehman debt. The funds had
also been pulling in their average maturity and credit risk levels.

The group head added that conference calls with sales staff around the
country were also held during the weekend to provide them with talking
points to deliver to worried clients.

Federated's Cunningham said that had the investor panic lasted,
Federated had a "bevy" of resources, both internal and external, to
maintain liquidity, but that the firm "came closer than we ever
thought possible" to using those measures.

"You always talk about contingency planning in meetings, and then all
of a sudden you find yourself in a situation where you could have to
use that planning," she said.

The worst of the crisis passed on Friday Sept. 19, when Treasury said
it would insure all money-market funds that pay a fee -- the entire
industry eventually joined the program. At the same time, the Federal
Reserve said it would buy agency discount notes from primary dealers,
acting as a backstop when and if money-market funds wanted to sell
their assets.

"The [Fed program] was one of the key things done to provide
liquidity," said Benevento.

Cunningham agreed, saying the program was a "great solution." Coupled
with the insurance plan, due to expire on Sept. 18, the two measures
were "enough for everyone to step back and take a breather," she said.

Lower yields more safety

One year later, and the money-market fund industry is roughly back to
where it was just before Lehman collapsed, standing at about $3.5
trillion in assets and serving as a refuge for those on the sidelines.

But last year's experience prompted government action on two fronts:
from the Obama administration and the Securities and Exchange
Commission.

The administration's recommendations are still vague and won't be
clear until the financial reform package is unveiled on Sept. 15.

The SEC's proposals were published at the end of June. The plan calls
for better credit quality, shorter maturities and more disclosure.

"The proposals offer a greater level of protection for fund
investors," said Vanguard's Glocke. "The rules now are for credit
events, not liquidity events."

Among the proposals are requirements for certain levels of assets that
must be held in cash, Treasurys or holdings that can be cashed within
one day, and limiting the maximum weighted average maturity of a
fund's portfolio to 60 days, from the current 90 days.

The SEC estimates its proposed changes would lower yields by between
0.02 to 0.04 percentage points. In a comment letter to the agency,
Fidelity Investments said the potential yield reduction could be
between 0.19 to 0.43 percentage points for institutional funds and
0.14 to 0.31 point for retail funds.

Robert Deutsch, head of the global cash business at J.P. Morgan Funds,
estimated the fall in yields would on average be between 0.05 and 0.1
percentage points.

"You're giving up that yield to get extra safeguards," said Deutsch.
"It seems like a good trade-off."

Deutsch said he didn't think the lower yields would put off investors.
After last year's panic, "there's been a big shift in how investors
think, moving away from yield-chasing funds."

Reserve Primary was among the highest-yielding funds in the industry.

Despite the reform efforts, some say that last year's events may
simply have to be seen as a once-in-a-lifetime event.

"The SEC may be able to prevent one or two dominos from falling, but
nothing could have prevented the complex series of events that led to
what happened [last September]," said Crane.



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