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of 
interest.....http://www.bcg.com/media/pressreleasedetails.aspx?id=tcm:12-75973

Manufacturing Is Expected to Return to America as 
China’s Rising Labor Costs Erase Most Savings from Offshoring


    * May 05, 2011
    * Reinvestment
During the Next Five Years Could Usher in a ‘Manufacturing Renaissance’ as the
U.S. Becomes a Low-Cost Country Among Developed Nations, According to Analysis
by The Boston Consulting Group

 

CHICAGO, May 5, 2011—Within the next five years, the United
States is expected to experience a manufacturing renaissance as the wage gap
with China shrinks and certain U.S. states become some of the cheapest
locations for manufacturing in the developed world, according to a new analysis
by The Boston Consulting Group (BCG).

 

With Chinese wages rising at about 17 percent per year and
the value of the yuan continuing to increase, the gap between U.S. and Chinese
wages is narrowing rapidly. Meanwhile, flexible work rules and a host of
government incentives are making many states—including Mississippi, South
Carolina, and Alabama—increasingly competitive as low-cost bases for supplying
the U.S. market.

 

“All over China, wages are climbing at 15 to 20 percent a
year because of the supply-and-demand imbalance for skilled labor,” said Harold
L. Sirkin, a BCG senior partner. “We expect net labor costs for manufacturing
in China and the U.S. to converge by around 2015. As a result of the changing
economics, you’re going to see a lot more products ‘Made in the USA’ in the
next five years.”

 

After adjustments are made to account for American workers’
relatively higher productivity, wage rates in Chinese cities such as Shanghai
and Tianjin are expected to be about only 30 percent cheaper than rates in
low-cost U.S. states. And since wage rates account for 20 to 30 percent of a
product’s total cost, manufacturing in China will be only 10 to 15 percent
cheaper than in the U.S.—even before inventory and shipping costs are
considered. After those costs are factored in, the total cost advantage will
drop to single digits or be erased entirely, Sirkin said.

 

Products that require less labor and are churned out in
modest volumes, such as household appliances and construction equipment, are
most likely to shift to U.S. production. Goods that are labor-intensive and
produced in high volumes, such as textiles, apparel, and TVs, will likely
continue to be made overseas.

 

“Executives who are planning a new factory in China to make
exports for sale in the U.S. should take a hard look at the total costs. They’re
increasingly likely to get a good wage deal and substantial incentives in the
U.S., so the cost advantage of China might not be large enough to bother—and
that’s before taking into account the added expense, time, and complexity of
logistics,” said Sirkin, whose most recent book, GLOBALITY: Competing with
Everyone from Everywhere for Everything, deals with globalization and emerging
markets.

 

Indeed, a number of companies, especially U.S.-based ones,
are already rethinking their production locations and supply chains for goods
destined to be sold in the U.S. For some, the economics have already reached a
tipping point.

 

Caterpillar Inc., for example, announced last year the
expansion of its U.S. operations with the construction of a new
600,000-square-foot hydraulic excavator manufacturing facility in Victoria,
Texas. Once fully operational, the plant is expected to employ more than 500
people and will triple the company's U.S.-based excavator capacity. “Victoria’s
proximity to our supply base, access to ports and other transportation, as well
as the positive business climate in Texas made this the ideal site for this
project,” said Gary Stampanato, a Caterpillar vice president.

 

NCR Corp. announced in late 2009 that it was bringing back
production of its ATMs to Columbus, Georgia, in order to decrease the time to
market, increase internal collaboration, and lower operating costs. And toy
manufacturer Wham-O Inc. last year returned 50 percent of its Frisbee
production and its Hula Hoop production from China and Mexico to the U.S.

 

“Workers and unions are more willing to accept concessions
to bring jobs back to the U.S.,” noted Michael Zinser, a BCG partner who leads
the firm’s manufacturing work in the Americas. “Support from state and local
governments can tip the balance.”

 

Zinser noted that executives should not make the mistake of
comparing the average labor costs for production workers in China and the U.S.
when making investment decisions. The costs of Chinese workers are still much
cheaper, on average, than comparable U.S. workers, and some managers may assume
that China is a better location. But averages can be deceiving.

 

“If you’re just comparing average wages in China against
those in the United States, you’re looking at the problem in the wrong way,”
Zinser cautioned. “Average wages don’t reflect the real decisions that
companies have to make. Averages are historical and based on the country as a
whole, not on where you would go today.”

 

“In the U.S., we have highly skilled workers in many of our
lower-cost states. By contrast, in the lower-cost regions in China it’s
actually very hard to find the skilled workers you need to run an effective
plant,” added Doug Hohner, another BCG partner who focuses on manufacturing.

 

Even as companies reduce their investment in China to make
goods for sale in the U.S., it is clear that China will remain a large and
important manufacturing location. First, investments to supply the huge
domestic market in that nation will continue. Second, in the absence of trade 
barriers
that prevent offshoring, Western Europe will continue to rely on China’s
relatively lower labor rates since the region lacks the flexibility in wages
and benefits that the U.S. enjoys.

 

Third, even though other low-cost countries—such as Vietnam,
Thailand, and Indonesia—will benefit from companies seeking wage rates that are
lower than China’s, only a portion of the demand for manufacturing will shift
from China. Smaller low-cost countries simply lack the supply chain,
infrastructure, and labor skills to absorb all of it, Hohner noted.

 

The BCG analysis is part of an ongoing study of the future
of global manufacturing that the firm's Global Advantage and Operations
practices are conducting.

 

To arrange an interview with a BCG expert, please contact
Dave Fondiller at 212 446 3257 or fondiller.da...@bcg.com.

 

About The Boston Consulting Group

 

The Boston Consulting Group (BCG) is a global management
consulting firm and the world's leading advisor on business strategy. We
partner with clients in all sectors and regions to identify their highest-value
opportunities, address their most critical challenges, and transform their
businesses. Our customized approach combines deep insight into the dynamics of
companies and markets with close collaboration at all levels of the client
organization. This ensures that our clients achieve sustainable competitive
advantage, build more capable organizations, and secure lasting results.
Founded in 1963, BCG is a private company with 74 offices in 42 countries.



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