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Russian Richest Face Margin Calls With Billions at Stake
By Robert LaFranco and Alex Sazonov
Bloomberg News
March 14 2014

Alexander Lebedev is concerned.

“Russian businessmen are very scared,” the 54-year-old former billionaire, who 
served in the Soviet embassy in London during the Cold War and owns Russia’s 
National Reserve Corp., said by phone. “There are risks to the Russian economy. 
There could be margin calls, reserves might be drawn down, exchange rates may 
fall and prices will rise. This worries me.”

Billionaires in Russia and Ukraine risk further losses as market volatility and 
the threat of Iran-style economic sanctions intensify following Russia’s 
incursion into Crimea. Since Feb. 28, the day unidentified soldiers took 
control of Simferopol Airport in southern Ukraine, Russia’s 19 richest people 
have lost $18.3 billion, according to the Bloomberg Billionaires Index, a daily 
ranking of the world’s 300 richest wealthiest people.

“The instability caused by the situation in Crimea could be a problem for the 
oligarchs,” Yulia Bushueva, who helps manage $500 million at Arbat Capital in 
Moscow, said in a telephone interview. “If a billionaire pledged their stakes 
in publicly traded companies as collateral for a line of credit, they could 
face margin calls and have to re-negotiate with banks.”

The U.S. and the European Union are threatening sanctions against Russia if it 
doesn’t back down from annexing the Black Sea province, which is holding a 
referendum in two days to join Ukraine’s former Soviet-era master.

“All sides now understand each other’s positioning and understand the 
constraints each other face,” Michael O’Sullivan, chief investment officer of 
Credit Suisse Private Banking, said in a telephone interview. “It’s now clear 
as well that an escalation would have negative consequences on pretty much all 
the players.”

The European Union last week froze the assets of 18 Ukrainians, including 
“hundreds of millions of euros” in the Netherlands controlled by former 
PresidentViktor Yanukovych and his son, Oleksandr, Dutch Finance Minister 
Jeroen Dijsselbloem said March 6 on the television show Pauw & Witteman.

Dmitry Firtash, a 48-year-old Ukrainian billionaire who made his fortune 
importing Russian natural gas, was arrested in Vienna Wednesday by an 
organized-crime unit of the Austrian police on a warrant issued by the U.S. 
Federal Bureau of Investigation, according to a statement by the country’s 
Interior Ministry.

He is alleged to have paid bribes and formed a criminal organization, according 
to the warrant, issued after an FBI investigation that began in 2006, the 
ministry said.

One Russian billionaire, who asked not to be identified because of the 
sensitivity of the situation, said he was concerned about the effect potential 
sanctions might have on business. He said he’d consider buying assets outside 
of Russia if sanctions were imposed.

Dmitry Peskov, a Kremlin spokesman, said in a March 11 telephone interview that 
“there were no consultations” with Russian businessmen and that they “have not 
expressed any concern” over the situation.

According to a March 13 report in the Wall Street Journal, a spokesman for 
President Vladimir Putin acknowledged that business leaders in Russia have been 
in “constant contact,” and that Putin had not met with any of them. The report 
said a recent meeting between the country’s industrialists and high-ranking 
government officials turned “tense” when the subject of sanctions came up.

Doing business under sanctions might not be all bad for Russian entrepreneurs, 
according to South African billionaire Natie Kirsh.

“There are opportunities that come out of sanctions,” the 82-year-old, who 
started building his $5.9 billion retail and real estate empire during 
apartheid, said by phone from Johannesburg. “Sanctions can be broken. It always 
depends on the extent of the sanctions and how they take.”

F.W. de Klerk, South Africa’s last president during the apartheid era, said the 
country and businessmen were able to work around the sanctions levied by the 
U.S. beginning in 1986.

“The sanctions delayed change in South Africa because it made us look for ways 
to evade them,” de Klerk, 77, said in a telephone interview from Cape Town. “We 
worked with the business community to find ways to keep companies going. In the 
end, not many factories shut down, they just changed ownership.”

Kirsh said the Cold War could reemerge out of Russia’s incursion in Ukraine, 
and energy suppliers outside of Russia will benefit if sanctions are levied.

“It’s a different story with Putin,” Kirsh said. “South Africa doesn’t supply 
30 percent of Europe’s oil and gas. There will be some people outside of Russia 
that will see a huge benefit. Some people who supply oil and gas for Russia 
will not believe how busy they will be.”

Rinat Akhmetov, Ukraine’s richest person, has lost more than $550 million since 
Feb. 28. The 47-year-old billionaire, who owns Donetsk, Ukraine-based 
conglomerate System Capital Management Group, expanded his business with help 
from Yanukovych. Akhmetov’s DTEK Holdings BV was the only bidder in two of five 
auctions of state-owned energy assets, which were organized by the former 
president’s government.

The billionaire no longer supports his longtime ally and has committed to 
rebuilding the government of Ukraine, according to a March 10 report in 
London’s Telegraph newspaper. Elena Dovzhenko, a spokeswoman for Ahkmetov, said 
the billionaire wasn’t immediately available to comment.

“He understands that the previous state of things is over,” Ihor Burakovsky, 
head of the Board of the Institute for Economic Research and Policy Consulting 
in Kiev, said by phone. “He will try to maintain relations with all the 
significant players in the country.”

Ahkmetov on March 9 met with Vitali Klitschko, leader of Ukraine’s UDAR party 
and a potential candidate for Ukraine’s presidency, to discuss the situation, 
according to a statement from UDAR.

“The use of force and lawless actions from outside are unacceptable,” the 
billionaire said in a separate statement on March 2. “I state with all due 
responsibility that SCM Group, which today employs 300,000 people and 
represents Ukraine from west to east and from north to south, will do 
everything possible to maintain the integrity of our country.”

The 19 Russian billionaires on the Bloomberg ranking have businesses, homes and 
bank accounts scattered around the globe valued at more than $208 billion. Some 
of that wealth was accumulated through government ties that enabled them to 
acquire former state assets during privatization in the 1990s, transactions 
Putin called “unfair” in 2012. They have since moved control of the assets out 
of Russia and into the West.

Alisher Usmanov, the country’s richest person, controls his most valuable 
asset, Metalloinvest Holding Co., Russia’s largest iron ore producer, through 
three subsidiaries, one of which is located in Cyprus, an EU member nation. The 
60-year-old also owns a Victorian mansion in London that he bought in 2008 for 
$70 million, according to a May 18, 2008, Sunday Times newspaper report.

He’s lost $1.5 billion since the crisis began, according to the Bloomberg 
ranking.

“We are concerned with the possible sanctions against Russia but don’t see any 
dramatic repercussions for our business,” Ivan Streshinsky, CEO at USM Advisors 
LLC, which manages Usmanov’s assets, including stakes in Megafon OAO and 
Mail.Ru Group Ltd., said in an interview at Bloomberg’s offices in Moscow today.

“Mail.Ru and Megafon revenue is coming from Russia and people won’t stop making 
calls and using the Internet,” he said. “Metalloinvest may face closure in 
European and American markets, but it can re-direct sales to China and other 
markets.”

Transferring ownership abroad may prove problematic if sanctions are imposed. 
The U.S. Securities and Exchange Commission and other regulatory authorities 
may tell U.S.-based banks to exhibit greater compliance with the existing 
Foreign Corrupt Practices Act, Standard Bank (STAN) Group Ltd. said in a March 
11 report.

The report also said the U.S. might investigate Russia’s compliance with 
theFinancial Actions Task Force on Money Laundering and Terrorism Financing in 
an effort to push the country onto a black list, a move that would prevent 
global banks from dealing with Russian lenders.

The third escalation would be actual asset freezes, which perhaps would be “the 
nuclear blow, as it would risk countermeasures from the Russian authorities,” 
according to the Standard Bank report.

“Currently, there is no clear link between events taking place in Ukraine and 
any steps that might be available to freeze assets of wealthy Russian citizens 
overseas,” Marta Khomyak, a partner of London-based PCB Litigation, said in a 
telephone interview. “However, given the pace of events and the underlying 
political tensions, I would not rule out attempts being made to attack various 
Russian interests overseas.”

Sanctions related to the Crimea crisis so far have been levied on individuals 
the EU said were responsible for the “misappropriation of state funds” and 
“human rights violations,” according to the regulation passed by the Council of 
the European Union on March 5. President Obama echoed the language in a 
briefing with journalists at the White House the next day.

“Russians who are making bank transactions and opening new accounts will now be 
confronted with increased suspicion,” Valery Tutykhin, an attorney with John 
Tiner & Partners, a Geneva-based law firm that specializes in wealth 
management, said in an e-mail.

The crisis also threatens to derail the relationship between the West and the 
Russian businesses the billionaires control. Among the companies potentially 
affected is OAO Novolipetsk Steel (NLMK), the country’s most-valuable 
steelmaker, which is controlled by Vladimir Lisin, Russia’s 13th-richest 
person. The company derived 21 percent of its $12.1 billion in 2012 revenue 
from Europe, according to data compiled by Bloomberg. Sergey Babichenko, a 
spokesman for NLMK, declined to comment.

“In the event of a European and U.S. ban on exports of the metal, NLMK’s 
position would be weakest among Russian steelmakers, because it ships steel 
slabs to its own mills in Europe,” Kirill Chuyko, head of equity research at 
BCS Financial Group said. “We see such actions as unlikely for the time being.”

With its stock market falling and interest rates rising, Russia has suffered 
most of the financial pain the crisis has inflicted.

“To the extent that they can, the businessmen in Moscow will be making their 
sentiments and voices heard,” said Credit Suisse (CSGN)’s O’Sullivan. “I’m not 
sure the Kremlin will listen to them.”

Billionaire Naguib Sawiris, Egypt’s second-richest person, who’s done business 
with North Korea, Russia and Pakistan through his telecommunications companies, 
said he’s concerned about potential sanctions.

“Putin has proven that toward the end of any crisis, he always goes back to 
reason and finds compromises,” Sawiris, 59, said in a March 14 e-mail. 
“Therefore, I bet this crisis will end amicably.”


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