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Best regards, Andrew Stewart Begin forwarded message: > From: H-Net Staff <revh...@mail.h-net.msu.edu> > Date: March 19, 2017 at 12:29:34 PM EDT > To: h-rev...@h-net.msu.edu > Subject: H-Net Review [H-Diplo]: Robertson on Notaker and Scott-Smith and > Snyder, 'Reasserting America in the 1970s: U.S. Public Diplomacy and the > Rebuilding of America's Image Abroad' > Reply-To: H-Net Staff <revh...@mail.h-net.msu.edu> > > Hallvard Notaker, Giles Scott-Smith, David J. Snyder, eds. > Reasserting America in the 1970s: U.S. Public Diplomacy and the > Rebuilding of America's Image Abroad. Key Studies in Diplomacy > Series. Manchester Manchester University Press, 2016. 256 pp. > $34.95 (paper), ISBN 978-1-78499-331-3. > > Reviewed by Brian R. Robertson (Texas A & M University, Central > Texas) > Published on H-Diplo (March, 2017) > Commissioned by Seth Offenbach > > In 1990, Peter N. Carroll titled his comprehensive history of the > 1970s _It Seemed Like Nothing Happened: America in the 1970s_. While > Carroll's study reemphasized that the 1970s was not merely a calm, > tranquil decade following the tumultuous 1960s, it helped challenge > popular conceptions of the decade. Several noteworthy books would > follow, including Edward Berkowitz's _Something Happened: A Political > and Cultural Overview of the Seventies _(2005) and Bruce Schulman and > Julian Zelizer's _Rightward Bound: Making America Conservative in the > 1970s _(2008). In the field of diplomatic history, numerous scholars > of the period have previously focused on grand strategy--whether it > be Raymond Garthoff's classic study _Détente and Confrontation: > American-Soviet Relations from Nixon to Reagan_ (1994) or Jussi > Hanhimaki's biography of Henry Kissinger, _The Flawed Architect: > Henry Kissinger and American Foreign Policy _(2004). Yet, as > _Reasserting America in the 1970s: U.S. Public Diplomacy and the > Rebuilding of America's Image Abroad_ confirms, there is still much > to be gained from studying American public diplomatic efforts in the > 1970s. > > Most of the essays within this volume begin during the height of the > civil rights movement and against the backdrop of the Vietnam War in > the mid-to-late 1960s. While many of them explore the Richard Nixon > administration's and the United States Information Agency's (USIA) > response to the turbulence of the 1960s, others more closely examine > public diplomacy in the aftermath of the Vietnam War, Watergate, and > the Church Committee Investigations. What makes the volume even more > intriguing is that part 1 of the collection emphasizes the United > States' attempts to refine the nation's reputation, while part 2 > focuses on the world's response to US public diplomatic endeavors. > > In the first essay of part 1, "Devil at the Crossroads," Nicholas J. > Cull traces the development of the USIA from its creation during the > Dwight Eisenhower administration to its termination in 1999. While > several reorganizational attempts failed to separate public diplomacy > from the State Department--most notably, the reform recommendations > produced by the "Stanton Panel" led by Frank Stanton--USIA's > inflexibility and tie to the Cold War ultimately led to its demise. > As Cull writes, "U.S. public diplomacy has been trying to recover > ever since. It is high time to reconsider Stanton's arguments for a > radical rethinking of culture and exchange and once again consider a > new beginning for U.S. public diplomacy to fit the needs of an > increasingly independent world" (p. 37). > > In addition to two excellent essays, "The Sister City Network in the > 1970s" by Brian C. Etheridge and "The Exposure of CIA Sponsorship of > Radio Free Europe" by Kenneth Osgood in part 1, Laura A. Belmonte > ("USIA Responds to the Women's Movement, 1960-75") and Michael K. > Krenn ("'The Low Key Mulatto Coverage'") analyze the USIA's portrayal > of American women and African Americans. Belmonte documents USIA's > remarkable shift--and the behind-the-scenes struggles and debates > over how to present women and women's history--from portraying women > as homemakers and consumers in the 1950s and 1960s to celebrating > women's professional accomplishments in 1975. Krenn's conclusions are > less sanguine, as the USIA attempted to conceal racial tensions by > highlighting economic individualism and the "black capitalism" > policies advocated by the Nixon administration. While such scholars > as Dean Kotlowski in _Nixon's Civil Rights: Politics, Principle, and > Policy _(2001) have written somewhat favorably on Nixon's civil > rights policies, Krenn sees the emphasis on "black capitalism" > negatively, writing that "the essential goal of 'whitening' the > 'black problem' remained" (p. 105). > > American arts diplomacy and enthusiasm for the space program as > public diplomacy suffered in the 1970s as well. In "Paintbrush > Politics," Claire Bower shows how artists in the early 1960s eagerly > accepted governmental sponsorship and funding for using their works > as instruments of cultural diplomacy, but after many artists began to > participate in the anti-war movement and protest American foreign > policy, funding and artists' interest in United States' cultural > diplomacy collapsed. Likewise, as Teasel Muir-Harmony shows in > "Selling Space Capsules, Moon Rocks, and America," the United States' > diplomatic efforts at accentuating the space program and even > developing a cooperative space program with the Soviets disintegrated > in the face of inflation and the breakdown of détente. > > Allesandro Brogi commences part 2 of the volume with an essay on > Eurocommunism, "America's Public Diplomacy in France and Italy during > the Years of Eurocommunism," and covers the French Communist Party's > (PCF) and French International Communist Party's (PCI) response to US > public diplomacy. Brogi soft-pedals the effectiveness of American > guided diplomacy and recounts a striking incident when members of > Charles De Gaulle's presidential staff proposed to Henry Kissinger a > covertly funded US propaganda campaign intended to discredit the PCF > and PCI (Kissinger turned down the offer). Ultimately, Brogi > suggests, "it was, however, economic guidance and strategic > reassurance that the Europeans sought from Washington, while > America's images and intentions were still widely questioned, perhaps > more than before" (p. 156). > > Part 2 continues as John C. Stoner explores US public diplomacy with > South Africa and sheds further light on the USIA's paltry but subtle > attempts at challenging apartheid ("Selling America between > Sharpville and Soweto"). In "Selling the American West on the > Frontier of the Cold War," Benjamin P. Greene focuses on American > endeavors to solidify German-American relations and, in the late > 1960s, to provide counter-narratives to the Vietnam anti-war movement > at the Berlin Volkfest. Part 2 is rounded out with exceptional > chapters from Barbara Keys on human rights ("Something to Boast > About"), M. Todd Bennett on the 1976 American bicentennial and the > normalization of US-Swedish relations ("Time to Heal the Wounds"), > and John M. Rosenburg's account of American diplomatic efforts to > project an image of military strength after the Vietnam War and the > oil crisis following the October War ("Present Danger, Defense > Spending, and the Perception of American Power Abroad, 1973-1980"). > In the "Unquiet American," Paul M. McGarr astutely analyzes the > international response to the Church Committee's revelations and the > inability of policymakers to separate the image of American foreign > policy from the perfidious reputation of the Central Intelligence > Agency. > > Hallvard Notaker, Giles Scott-Smith, and David J. Snyder have brought > together a superb collection of essays authored by first-rate > historians. In particular, _Reasserting America in the 1970s_ > succeeds at showing how US public diplomats marketed the United > States to a skeptical world in the aftermath of the Vietnam War and > Watergate, and attempted to manage discourse through public and > private cooperation, and how diplomats and foreign audiences > interpreted the messages. The volume not only is an indispensable > addition to the study of diplomatic history but is also timely, as it > fits in nicely with the recent historiographical thrust that > recognizes the 1970s as a pivotal decade in American history. > > Citation: Brian R. Robertson. Review of Notaker, Hallvard; > Scott-Smith, Giles; Snyder, David J., eds., _Reasserting America in > the 1970s: U.S. Public Diplomacy and the Rebuilding of America's > Image Abroad_. H-Diplo, H-Net Reviews. March, 2017. > URL: https://www.h-net.org/reviews/showrev.php?id=48803 > > This work is licensed under a Creative Commons > Attribution-Noncommercial-No Derivative Works 3.0 United States > License. > > -- _________________________________________________________ Full posting guidelines at: http://www.marxmail.org/sub.htm Set your options at: http://lists.csbs.utah.edu/options/marxism/archive%40mail-archive.com