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"One day last fall, I sat down to create a new Facebook account. I picked a 
forgettable name, snapped a profile pic with my face obscured, and clicked 
“Like” on the official pages of Donald Trump and his reelection campaign. 
Facebook’s algorithm prodded me to follow Ann Coulter, Fox Business, and a 
variety of fan pages with names like “In Trump We Trust.” I complied. I also 
gave my cellphone number to the Trump campaign, and joined a handful of private 
Facebook groups for MAGA diehards, one of which required an application that 
seemed designed to screen out interlopers.

"The president’s reelection campaign was then in the midst of a 
multimillion-dollar ad blitz aimed at shaping Americans’ understanding of the 
recently launched impeachment proceedings. Thousands of micro-targeted ads had 
flooded the internet, portraying Trump as a heroic reformer cracking down on 
foreign corruption while Democrats plotted a coup. That this narrative bore 
little resemblance to reality seemed only to accelerate its spread. Right-wing 
websites amplified every claim. Pro-Trump forums teemed with conspiracy 
theories. An alternate information ecosystem was taking shape around the 
biggest news story in the country, and I wanted to see it from the inside.

"The story that unfurled in my Facebook feed over the next several weeks was, 
at times, disorienting. There were days when I would watch, live on TV, an 
impeachment hearing filled with damning testimony about the president’s 
conduct, only to look at my phone later and find a slickly edited video—served 
up by the Trump campaign—that used out-of-context clips to recast the same 
testimony as an exoneration. Wait, I caught myself wondering more than once, is 
that what happened today?

"As I swiped at my phone, a stream of pro-Trump propaganda filled the screen: 
“That’s right, the whistleblower’s own lawyer said, ‘The coup has started …’ ” 
Swipe. “Democrats are doing Putin’s bidding …” Swipe. “The only message these 
radical socialists and extremists will understand is a crushing …” Swipe. “Only 
one man can stop this chaos …” Swipe, swipe, swipe.

"I was surprised by the effect it had on me. I’d assumed that my skepticism and 
media literacy would inoculate me against such distortions. But I soon found 
myself reflexively questioning every headline. It wasn’t that I believed Trump 
and his boosters were telling the truth. It was that, in this state of 
heightened suspicion, truth itself—about Ukraine, impeachment, or anything 
else—felt more and more difficult to locate. With each swipe, the notion of 
observable reality drifted further out of reach.

"What I was seeing was a strategy that has been deployed by illiberal political 
leaders around the world. Rather than shutting down dissenting voices, these 
leaders have learned to harness the democratizing power of social media for 
their own purposes—jamming the signals, sowing confusion. They no longer need 
to silence the dissident shouting in the streets; they can use a megaphone to 
drown him out. Scholars have a name for this: censorship through noise.

"After the 2016 election, much was made of the threats posed to American 
democracy by foreign disinformation. Stories of Russian troll farms and 
Macedonian fake-news mills loomed in the national imagination. But while these 
shadowy outside forces preoccupied politicians and journalists, Trump and his 
domestic allies were beginning to adopt the same tactics of information warfare 
that have kept the world’s demagogues and strongmen in power.

"Every presidential campaign sees its share of spin and misdirection, but this 
year’s contest promises to be different. In conversations with political 
strategists and other experts, a dystopian picture of the general election 
comes into view—one shaped by coordinated bot attacks, Potemkin local-news 
sites, micro-targeted fearmongering, and anonymous mass texting. Both parties 
will have these tools at their disposal. But in the hands of a president who 
lies constantly, who traffics in conspiracy theories, and who readily 
manipulates the levers of government for his own gain, their potential to wreak 
havoc is enormous.

"The Trump campaign is planning to spend more than $1 billion, and it will be 
aided by a vast coalition of partisan media, outside political groups, and 
enterprising freelance operatives. These pro-Trump forces are poised to wage 
what could be the most extensive disinformation campaign in U.S. history. 
Whether or not it succeeds in reelecting the president, the wreckage it leaves 
behind could be irreparable.

…

"It doesn’t require an overactive imagination to envision a worst-case 
scenario: On Election Day, anonymous text messages direct voters to the wrong 
polling locations, or maybe even circulate rumors of security threats. 
Deepfakes of the Democratic nominee using racial slurs crop up faster than 
social-media platforms can remove them. As news outlets scramble to correct the 
inaccuracies, hordes of Twitter bots respond by smearing and threatening 
reporters. Meanwhile, the Trump campaign has spent the final days of the race 
pumping out Facebook ads at such a high rate that no one can keep track of what 
they’re injecting into the bloodstream.

"After the first round of exit polls is released, a mysteriously sourced video 
surfaces purporting to show undocumented immigrants at the ballot box. Trump 
begins retweeting rumors of voter fraud and suggests that Immigration and 
Customs Enforcement officers should be dispatched to polling stations. are 
illegals stealing the election? reads the Fox News chyron. are russians behind 
false videos? demands MSNBC.

"The votes haven’t even been counted yet, and much of the country is ready to 
throw out the result."



Full: 
https://www.theatlantic.com/magazine/archive/2020/03/the-2020-disinformation-war/605530/


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