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http://www.jta.org/news/article/2010/10/24/2741418/jfna-and-jcpa-create-6-million-network-to-fight-delegitimization-of-israel

JTA: The Global News Service of the Jewish People

Federations, JCPA teaming to fight delegitimization of Israel
By Jacob Berkman · October 24, 2010

  NEW YORK (JTA) -- The Jewish Federations of North America and the 
Jewish Council for Public Affairs are launching a multimillion-dollar 
joint initiative to combat anti-Israel boycott, divestment and sanctions 
campaigns.

The JFNA and the rest of the Jewish federation system have agreed to 
invest $6 million over the next three years in the new initiative, which 
is being called the Israel Action Network. The federations will be 
working in conjunction with JCPA, an umbrella organization bringing 
together local Jewish community relations councils across North America.

The network is expected to serve as a rapid-response team charged with 
countering the growing campaign to isolate Israel as a rogue state akin 
to apartheid-era South Africa – a campaign that the Israeli government 
and Jewish groups see as an existential threat to the Jewish state. In 
fighting back against anti-Israel forces, the network will seek to 
capitalize on the reach of North America’s 157 federations, 125 local 
Jewish community relations councils and nearly 400 communities under the 
federation system.

“There is a very, very high sense of urgency in [fighting] the 
delegitimizing of the State of Israel,” the JFNA’s president and CEO, 
Jerry Silverman, told The Fundermentalist. “There is no question that it 
is among the most critical challenges facing the state today.”

In fact, Silverman added, Israeli leaders identify this as the second 
most dangerous threat to Israel, after Iran’s pursuit of nuclear weapons.

Under a plan approved in late September during a special conference call 
of the JFNA’s board of trustees, the JCPA’s senior vice president, 
Martin Raffel, will oversee the new network. He will be working in 
concert with the head of the JFNA’s Washington office, William Daroff. 
Over the next several months, Raffel will be putting together his team, 
including six people in New York, one in Israel and one in Washington.

The network will monitor the delegitimization movement worldwide and 
create a strategic plan to counter it wherever it crops up. It will work 
with local federations and community relations councils to enlist the 
help of key leaders at churches, labor unions and cultural institutions 
to fight anti-Israel boycott, divestment and sanctions campaigns.

Organizers of the network are looking at the response to an attempted 
boycott of the Toronto International Film Festival last year as a model 
for how the system could potentially work.

When the festival organizers decided to focus on filmmakers from Tel 
Aviv, more than 1,000 prominent actors and filmmakers signed a statement 
saying that the organizers had become part of Israel’s propaganda 
machine, and they threatened to boycott the event. In response, the UJA 
Federation of Greater Toronto and the Jewish Federation of Greater Los 
Angeles worked together to come up with a counter statement supporting 
the festival. The counter statement won the signatures of even more 
prominent Hollywood figures, including Jerry Seinfeld, Natalie Portman, 
Sacha Baron Cohen, Lisa Kudrow, Jason Alexander and Lenny Kravitz.

“The partnership started last year around the Toronto international film 
festival,” said Ted Sokolsky, president of the Toronto federation. “We 
jointly produced an ad saying that we don’t need another blacklist."

Sokolsky went on to say, "I spoke to Jay [Sanderson, the CEO of the 
Jewish Federation of Greater Los Angeles] and said, ‘Here, there are a 
lot of prominent Hollywood types on the delegitimization protest. Can 
you reach out to the Hollywood community and find some pro-Israel 
leadership?’ He reached out to some key leadership in Hollywood. And it 
was like waking up a sleeping giant. Then we realized we can’t all fight 
this alone."

He added that "It was a great lesson and set a template on how to 
respond because clearly, the other side is running a linked campaign 
with international funding and global strategy but local implementation.”

When similar delegitimizing attempts erupt, leaders of the new network 
plan to respond early, according to Silverman.

“If the community in Chattanooga all of a sudden is faced with [a 
boycott of] Israeli products in the mall, they should be able to call 
the [Israel] Action Network and have response and implementation within 
12 hours, and not spend time thinking about how to do it,” he said. “We 
should be able to do that in every community.”

Toronto and Los Angeles are two of the largest federations in the JFNA 
system, but the smaller federations feel that the network will benefit 
them as well.

Michael Papo, executive vice president of the Jewish Federation of 
Greater Indianapolis, said that Indiana has not yet witnessed a 
full-fledged anti-Israel boycott campaign.

“But it could happen,” he said. “It could happen quickly. It could 
happen on our college campuses, and it would be helpful to have that 
national network to call for help.”

Papo said he sees the network as being able to provide guidance when his 
federation has to face situations such as the one it faced several years 
ago, when the Presbyterian Church (USA) pursued a divestment strategy 
against Israel. At that time, he and his colleagues were able to 
influence local Presbyterian churches in Indiana to vote against the 
divestment campaign at their national convention.

“As a Jewish community, we have a huge range of contacts in the general 
community,” he said. “We are connected politically, culturally, 
socially, academically and in the business world -- anyplace we work and 
live, we have connections with neighbors. …  If and when we need 
support, we are quite capable.”

Steven Nasatir, president of the Jewish United Fund/Jewish Federation of 
Metropolitan Chicago, said that federations and their local partners are 
uniquely positioned to take on delegitimization campaigns against Israel.

“A top-down approach cannot fully comprehend or appreciate local nuance, 
and after each and every incident, when the headlines recede, it is the 
local community that is in the best position to strengthen the community 
for the future,” Nasatir said in an e-mailed statement. “Over the past 
few years, active local Federations have countered the boycott of 
Israeli products by buyout of those same products. They have demanded 
that university institutions require civility from anti-Israel 
protestors trying to drown out Israeli speakers. And, through ongoing 
contact with local elected leaders, they have sensitized public 
officials and institutions to the need for fairness, civility and 
appropriate monitoring of anti-Israel thuggery.”

While other groups, including the American Israel Public Affairs 
Committee, the Zionist Organization of America and J Street, focus 
primarily on influencing the political arena, and others, such as the 
Israel Project and CAMERA (the Committee for Accuracy in Middle East 
Reporting in America), key in on the media, the new network will aim to 
influence civic leaders.

The Jewish federations have agreed to give the JFNA $1.6 million to fund 
the project fully in its first year. In the two subsequent years, the 
federations will split the cost 50-50 with JFNA.

“Israel’s government has been advocating for this, especially over the 
past six months or eight months,” Silverman said. “It has been in 
dialogue within our federation movement for a while, especially 
following the Toronto incident and the incident in San Francisco with 
the film festival, and divestment movements in the Protestant and 
Presbyterian churches. This idea was born out of the large city 
executives meeting that said, ‘It is time. And time is running out.’ We 
have to do this quickly and we have to be armed in our community and be 
offensive, not defensive.”

Silverman said that he expects the Israel Action Network to be fully 
staffed and up and running by Jan. 1.

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