How Harris Lost the Working Class

How Harris Lost the Working Class

Workers rejected Kamala Harris because she chose to campaign in a fantasy world 
where villains other than Trump are rarely named and nobody has to choose 
whether regular people or billionaire oligarchs get to wield power.

For liberals, Donald Trump’s victory this week prompts adjectives like “scary,” 
“terrifying,” “depressing,” and “demoralizing.” But one word it should not 
evoke is this: “surprising.” In a downwardly mobile country, Democrats’ 
rejection of working-class politics — and the party’s open hostility to 
populist politicians in its midst — was always going to end up creating prime 
political conditions for a conservative strongman promising to make America 
great again.
Trump and his cronies spun tales of overbearing bureaucrats, DEI warriors, and 
migrant gangs to weave a narrative that the government of elites is so out of 
touch — or focused on identity politics — that it doesn’t care about the 
affordability crisis ruining everyone’s day-to-day lives. Democrats countered 
by trotting out Hollywood stars, the Cheneys, and billionaire Mark Cuban to 
tell a story of an assault on establishment norms that is imperiling brunch and 
jeopardizing a West Wing reboot.
Shocker: the working class responded by giving Trump a decisive popular vote 
victory.
I’ve spent much of my adult life working to prevent this — both in the slog 
work of campaigns and in my reported articles, books, and audio series. One of 
those articles was published twenty years ago at what felt like a very similar 
point in American history, when a Republican running for reelection won big 
swaths of the working class. Change the names and it reads like a description 
of the current moment.
Vindication is not consolation. I’m angry about what happened and how 
predictable it all was. I feel like Randall Mindy in the film Don’t Look Up — 
specifically in the scene where he’s just scream-weeping up at the sky, saying 
he tried to warn everyone. And I’m enraged by those still purporting to be 
surprised, whether it’s cable TV–addled liberals personifying the proverb about 
blindness, or pundits and politicos who embody the famous Upton Sinclair 
aphorism.
But perhaps there’s a silver lining here. Maybe the shellacking will prompt an 
awakening. Maybe everyone will finally tune out the pundits still claiming 
Democrats ran a “flawless” campaign. And maybe people will finally acknowledge, 
accept, and internalize realities that were obvious so long ago. And maybe from 
there, things can improve.
What follows here are some big questions so many people have been asking me and 
my preliminary answers. Think of it as a FAQ about what just happened — a 
proverbial handbook for the politically deceased.
What Is the Democratic Party’s Theory of Winning Elections?Just before the 2016 
election, Democratic senator Chuck Schumer said: “For every blue-collar 
Democrat we lose in western Pennsylvania, we will pick up two [or] three 
moderate Republicans in the suburbs in Philadelphia, and you can repeat that in 
Ohio and Illinois and Wisconsin.” The key undecided swing voters, he asserted, 
were “not the blue-collar Democrats; they are college-educated Republicans.”
Despite that viewpoint being repudiated by the 2016 election results, Schumer 
was appointed to lead his party as the Senate majority leader, and Democrats 
ran their 2024 campaign with his same operating theory in the final weeks of 
the race.
“In making her closing argument this month, Ms. Harris has campaigned four 
times with Liz Cheney, the Republican former congresswoman, stumping with her 
more than with any other ally,” as the New York Times described it. “She has 
appeared more in October with the billionaire Mark Cuban than with Shawn Fain, 
the president of the United Auto Workers and one of the nation’s most visible 
labor leaders.”
The strategy yielded no significant swing of GOP voters, but a massive swing of 
working-class voters to the Republicans.
Why Do Democrats Seem Unwilling to Focus on Persuading Working-Class Voters?In 
the Democratic Party’s Venn diagram, there’s one circle full of policies that 
its corporate and billionaire donors want or can accept, and there’s another 
circle full of initiatives that voters want.
During campaigns, the party typically eschews stuff that working-class voters 
really want but that might anger donors profiting off the status quo — things 
like housing, health care, higher wages, and other initiatives preventing 
corporations from grinding the nonrich into Soylent Green. Instead, the party 
often chooses to campaign on items that overlap in both circles — reproductive 
rights, odes to democracy, Michelle Obama speeches, and “good vibes.”
The middle of this Venn Diagram theoretically appeals to socially liberal, 
economically conservative Rockefeller Republicans. Democratic leaders want to 
believe these are the key swing voters because that doesn’t screw up their 
donor-appeasement formula.
For Democrats to accept the reality that Rockefeller Republican/Never Trump 
Republicans don’t actually exist as a significant swing voting bloc — and for 
them to further accept that a much larger (and growing) working-class 
electorate is the real swing vote — would require centering a populist economic 
program that offends Democrats’ big donors.
But that’s a no-go as the party is currently oriented, which explains the final 
self-destructive weeks of the Democrats’ 2024 campaign.
Why Have Working-Class Voters Been Fleeing the Democratic Party for Years?When 
Bill Clinton rammed the North American Free Trade Agreement (NAFTA) through a 
Democratic Congress in the early 1990s, the most Democratic trade-exposed 
districts in America quickly became the country’s most Republican districts. As 
this deep-dive study shows, culturally conservative working-class voters who 
had been sticking with the Democratic Party because of its economic policies 
saw the trade deal as proof there was no reason to stick around anymore.

Then came former President Barack Obama’s populist 2008 campaign, raising the 
prospect of a real crackdown on the Wall Street villains who pillaged the 
working class during the financial crisis. The appeal delivered a huge 
electoral mandate, which Obama then used to continue bailouts for his bank 
donors and hand out get-out-of-jail-free cards to Wall Street executives while 
doing little to help millions of working-class voters being thrown out of their 
homes.
The betrayal prompted a working-class surge for Trump’s first presidential bid 
and a resurgence of right-wing populism (following a similar pattern in most 
countries after a financial crisis). Obama later wrote from his Martha’s 
Vineyard castle that doing anything differently “would have required a violence 
to the social order, a wrenching of political and economic norms.” Only now, 
sixteen years later, do Obama’s acolytes seem to sorta, kinda have an inkling 
that their decisions converting a populist election mandate into a bankers’ 
bailout might have shaken working-class voters’ faith in Democrats — and 
democracy.
Of course, Democrats had a third chance to staunch the bleeding with President 
Joe Biden’s 2021 American Rescue Plan, which was a huge and wildly popular 
investment in the working class. But then the legislation expired, and millions 
of working-class families saw popular benefits ripped away as inflation and 
poverty skyrocketed. And then came the Election Day backlash. Again.
How Does All This Relate to the Democratic Party’s Internal Fights Over the 
Last Few Years?Democrats underperformed among working-class voters, young 
voters, male voters, and Latino voters — the particular voting blocs that 
Bernie Sanders performed so well with in his presidential campaigns.
As Breaking Points’ Krystal Ball notes, one logical conclusion is that the 2024 
exit polls reflect the Democratic establishment’s vindictive ostracization of 
Sanders and his movement over the last eight years.
Indeed, marginalizing Sanders’s acolytes from Democratic-aligned media, keeping 
Sanders-affiliated figures out of the Biden administration, pejoratively 
gendering supporters of his class-first agenda as “Bernie Bros,” booing him for 
touting universal social programs rather than pandering to identity politics — 
it all preceded Trump this week constructing the multiracial working-class 
coalition that was supposed to be the Democratic Party’s entire reason for 
existing.
Democratic leaders’ hostility to Sanders-style populism extended to the Kamala 
Harris campaign’s themes. While some of her television ads focused on 
economics, it wasn’t a central thrust of her campaign — and that’s reportedly 
thanks to pressure from her donors and her team of oligarchs.
“Harris began the campaign portraying Trump as a stooge of corporate interests 
— and touted herself as a relentless scourge of Big Business,” the Atlantic’s 
Franklin Foer reported this week. “Then, quite suddenly, this strain of 
populism disappeared. One Biden aide told me that Harris steered away from such 
hard-edged messaging at the urging of her brother-in-law, Tony West, Uber’s 
chief legal officer. To win the support of CEOs, Harris jettisoned a strong 
argument that deflected attention from one of her weakest issues.”
But Aren’t Democrats Being Smart by Trying to be a Big-Tent Party?The central 
question in every political campaign — the question by which voters end up 
judging candidates — is the one from Pete Seeger’s song: Which side are you on?
No matter how dishonest and fraudulent his answer to that question was, Donald 
Trump at least pretended to offer a clear one — his answer was “America First.”
Democrats, by contrast, refused to seriously entertain the query. Under the 
banner of being a “big tent,” the party instead chose to depict a fantasy world 
where villains other than Trump are rarely named, and nobody has to choose who 
has power, money, authority, and credibility — and who doesn’t.
In their telling, there are no zero-sum choices and always third ways. It is a 
world where a president can “bring together labor and workers and 
small-business owners and entrepreneurs and American companies,” as Harris 
promised — without ever having to pick a side.
It is a world where warmonger Dick Cheney, pop singer Taylor Swift, and Sanders 
are all equally meritorious validators, as Democratic vice-presidential nominee 
Tim Walz insinuated — and no moral judgments should be made.
It is a world where Democrats schedule a Bernie Sanders convention speech 
bashing billionaires, immediately followed by a speech from a billionaire 
bragging about being a billionaire, and then a speech by a former credit card 
CEO declaring that Democrats’ presidential nominee “understands that government 
must work in partnership with the business community.”
It is, in short, a world where Democrats never have to choose between enriching 
their donors and helping the voters who those donors are fleecing.
Americans know this world doesn’t exist, which is why candidates and parties 
that pretend it does so often lose, even to right-wing con men.
What Were Republicans’ Most Effective Tactics to Court Working-Class 
Voters?Trump pulled a Ross Perot and campaigned for tariffs — a popular idea 
designed as both a policy proposal and a callback to Democrats’ original NAFTA 
betrayal. And — of course! — Democrats took the bait by slamming the 
initiative, rather than countering with something smarter.
Trump and his Republican machine also put tons of money behind morally 
repugnant anti-trans ads. No doubt this was a specific appeal to transphobic 
bigots, but the framing of the ads were also designed to portray Harris and 
Democrats as (to use their term) “weird” — that is, too focused on social 
causes and identity politics rather than kitchen-table issues like inflation.
The ads’ cynical tagline reiterated the Trump campaign’s which-side-are-you-on 
message: “Kamala is for they/them. Trump is for you.”
Why Weren’t Democrats Able to Sell Working-Class Voters on Their Economic 
Record?America’s macroeconomic performance remains strong. Many of Joe Biden’s 
policies contributed to that performance and also — for the first time in 
decades — actually challenged some of the worst corporate predators in the 
economy. So why didn’t that persuade more working-class voters to stick with 
Democrats?
Some pundits have depicted the working class as an unthinking mob misled by a 
negaholic media that refuses to transmit good economic news. There’s probably 
truth to the media critique, but Americans aren’t dumb — the macroeconomy may 
be robust, but for the nonrich, the day-to-day experience of that macroeconomy 
is brutal. After forty-plus years of a master plan that shredded the New Deal 
and the social contract, it’s become a morass of ever–increasing costs and red 
tape to obtain the most basic necessities of life.
In four out of the last six presidential elections — and three of the last 
three — Americans have expressed their understandable anger at this reality by 
exercising one of the few democratic powers the public still retains: voting 
the incumbent party out of the White House. And this time, the incumbent was 
the Democratic Party.
Adding to this structural problem were Biden’s own limitations. Earlier this 
year, White House aides depicted Biden’s cognitive troubles as not interfering 
with his ability to do the job — but that misportrayed what the job actually 
is. Being president is far less about sitting in the Oval Office making 
decisions and far more about selling an administration’s policies. Biden proved 
that a political party cannot sell an economic agenda without a salesman. 
Democrats also proved that despite Obama’s scolding to the contrary, there’s no 
honor in deliberately refusing to sell the party’s accomplishments.
Why Did Americans Decide to Vote Against “Saving Democracy”?Trump won the 
majority of votes from those who told exit pollsters that democracy is 
threatened. So even as the Democratic Party tried to cast itself as the One 
True Defender Of Democracy, many Americans believed the opposite — hardly 
surprising considering the party’s presidential candidate became the nominee 
without a single vote cast, and without even an open convention.
Authoritarian antidemocratic tendencies certainly exist in parts of the 
electorate. And if Americans’ lived economic experience worsens and the 
government is seen as complicit, those tendencies will probably intensify, as 
President Franklin D. Roosevelt warned.
“Democracy has disappeared in several other great nations, not because the 
people of those nations disliked democracy, but because they had grown tired of 
unemployment and insecurity, of seeing their children hungry while they sat 
helpless in the face of government confusion and government weakness through 
lack of leadership,” he said in a 1938 radio address. “Finally, in desperation, 
they chose to sacrifice liberty in the hope of getting something to eat.”
What Could Democrats Have Done to Win the Election?Harris deliberately ran as a 
generic Democrat, wagering that risk-aversion would be enough to defeat an 
unpopular Trump. But risk-aversion is itself risky for an incumbent party amid 
simmering discontent.
One alternative could have been Harris betting the campaign on one or two 
major, easy-to-understand proposals whose benefits would be undeniably clear to 
working-class voters. For instance: just before being put on the ticket, 
Governor Tim Walz said that Democrats’ top priority should be universal paid 
family leave — a wildly popular idea. But once Walz was the vice-presidential 
nominee, that was the last anyone heard of it.
Another strategy could have been Harris channeling the John McCain 2000 
presidential campaign and going all-in on an anti-corruption crusade. Leaning 
into her law-and-order brand, there could have been promises to increase public 
corruption prosecutions and pass new ethics and campaign finance laws — all 
implicitly spotlighting Trump’s corruption. But a campaign whose biggest donor 
was a dark money group decided not to do that.
Still another strategy could have been Harris betting the whole race on a 
promise to fix and overcome the unpopular, flagrantly corrupt, Trump-packed 
Supreme Court. We’re talking court expansion, judicial term limits, ethics 
rules — anything and everything that would highlight the court becoming a 
weapon of the corporate and far-right master plan. But again . . . that didn’t 
happen.
These are all counterfactuals, so we can’t know if they would have made a 
difference. But considering how close the election was in the key swing states, 
it’s entirely possible that a different strategy would have resulted in a far 
different outcome.
How Did Both Parties Approach the Media During the Election?Conservatives have 
built a robust independent media ecosystem that Republicans regularly engage 
with, and that Trump exploited to reach large audiences of disaffected swing 
voters.
Liberals, by contrast, trust and fetishize traditional corporate media, leaving 
non-MAGA independent media meagerly resourced (all while Democrats’ big donors 
have bankrolled political groups pretending to be independent news outlets). 
Democratic politicians don’t like to engage with or cultivate independent media 
that might ask them uncomfortable questions. Instead, they focus on getting 
booked on MSNBC to communicate with affluent liberal voters who already vote 
for Democrats. Consequently, Harris spent much of the campaign hiding from 
media generally and avoiding independent media specifically.
This asymmetry between Republicans and Democrats is likely to become an even 
bigger political liability for the latter as corporate media loses audience 
share amid its credibility crisis.
What Do We Do Now?This is always the big question after elections. Take a deep 
breath. Meditate. Hug your friends and family. Stay calm and remember nothing 
has ever been under control.
Direct your anger at the right target — the national Democratic Party, which 
decided to be the Cheeto lock between us and authoritarianism. Its operatives 
kept Biden in the race until it was too late for a contested primary, and then 
they made millions off losing another campaign to Trump. Channel your anger 
into fixing and taking over that party so this never happens again.
Don’t disengage. Run for local office. Pressure your local officials to use 
whatever power and platform they have to obstruct Trump’s extreme agenda. Join 
a civic group or a union. Build community. Look at the victories of direct 
democracy in Nebraska, Maine, and Missouri — and then run a ballot measure in 
your own state.
Diversify your sources of information so that you are exposed to more than just 
oligarch-owned news that continues to look like a George Orwell parody, even 
after the election. Encourage your family and friends to stop sealing 
themselves inside a bubble of corporate media and its punditry, and support 
left-wing media so that we can hire more reporters to do the journalism that 
holds power accountable.
David Sirota 


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