Good point. This is where (by recording link-throughs) a cause-and-effect could actually be proved, and revenue "credited" to the source (the online image). Without any recordable connection between that source and that sale, it's difficult for our hypothetical economist to prove that the source is worth investing in.
Amalyah ________________________________________ ?????: ??mcn-l-bounces at mcn.edu [mcn-l-bounces at mcn.edu] ??? Kenneth Hamma [khamma at me.com] ??????: ????? ????? 28 ??? 2009 23:48 ????: Museum Computer Network Listserv ??????: Re: [MCN-L] Image Licensing We all assume you haven't forgotten to apply your multiplier also to online sale of products, right where those eyeballs are and with as much third-party involvement (fulfillment, payment transaction, hosting) as you wish. Just make it so easy and convenient in your branded venue (National Gallery = as good as it gets) that most everyone who is drawn by that won't care that you might not have a monopoly on the use of the images. ken Kenneth Hamma On May 28, 2009, at 10:51 AM, Newman, Alan wrote: > And cheers to you G?enter. > Very nicely done. > > If we are wrangled into translating the low/no cost distribution of > images > of public domain works into a business plan we could calculate the > multiplier effect of dramatically increased eyeballs on the images, > especially in educational environments. This leads to more museum > visitors > which in turn leads to X dollars a visitor spends in shops, > restaurants and > admissions. Then we estimate the staff time saved and the minimal > revenue > lost and graph it all. A good economist could drive this into a > believable > equation that demonstrates more real revenue by open access. As > Radiohead > showed in my music example, good will and doing the right thing > actually can > work financially in the cultural community. > > Think of all the teachers out there trying to scan our images from > books > when faced with barriers to receiving good images for the classroom. > We want them to come to the source and have respect their time. > > Amalyah, we?ll discuss this all with G?enter in Portland. > > Alan > > ======== > > Alan Newman > National Gallery of Art > > > On 5/27/09 1:03 PM, "G?enter Waibel" <waibelg at oclc.org> wrote: > >> I really enjoyed the recent exchange about image licensing, and as >> I re-read >> earlier entries of that rich thread, I started copying & pasting >> some of the >> things most interesting to me into a text file. Before I knew it, I >> had a >> little document full of nuggets which I thought very nicely lay out >> the state >> of the discussion around image licensing in the museum community. >> I've written >> a blog posting about all of this at http://hangingtogether.org/? >> p=692, in case >> you'd like to revisit. >> >> >> >> Cheers, >> >> G?nter >> >> >> >> *** >> >> >> >> G?nter Waibel >> Program Officer, OCLC Research >> >> >> >> 777 Mariners Island Blvd. Suite 550 >> San Mateo CA 94404 >> voice: +1-650-287-2144 >> >> >> >> G?nter blogs at ... http://www.hangingtogether.org >> <http://www.hangingtogether.org> >> >> >> >> _______________________________________________ >> You are currently subscribed to mcn-l, the listserv of the Museum >> Computer >> Network (http://www.mcn.edu) >> >> To post to this list, send messages to: mcn-l at mcn.edu >> >> To unsubscribe or change mcn-l delivery options visit: >> http://toronto.mediatrope.com/mailman/listinfo/mcn-l >> >> The MCN-L archives can be found at: >> http://toronto.mediatrope.com/pipermail/mcn-l/ > > _______________________________________________ > You are currently subscribed to mcn-l, the listserv of the Museum > Computer Network (http://www.mcn.edu) > > To post to this list, send messages to: mcn-l at mcn.edu > > To unsubscribe or change mcn-l delivery options visit: > http://toronto.mediatrope.com/mailman/listinfo/mcn-l > > The MCN-L archives can be found at: > http://toronto.mediatrope.com/pipermail/mcn-l/ _______________________________________________ You are currently subscribed to mcn-l, the listserv of the Museum Computer Network (http://www.mcn.edu) To post to this list, send messages to: mcn-l at mcn.edu To unsubscribe or change mcn-l delivery options visit: http://toronto.mediatrope.com/mailman/listinfo/mcn-l The MCN-L archives can be found at: http://toronto.mediatrope.com/pipermail/mcn-l/
