Browsing through socialmediagovernance.com/policies.php, it's becoming obvious to me that there are two different threads: guidelines for employees who are using social media outlets for the organization, and guidelines for employees who are using social media outlets privately.
The former, are necessary to maintain consistent voice and brand, however the latter seems to be more of a grey area. The MacArthur Foundation has been working on studies about how young people use social media, and the importance of social media on their personal and social development (http://spotlight.macfound.org/). At the same time, we now have the issue to address of cyber-bullying (http://www.stopcyberbullying.org), which is more to the examples that John pinpointed. Has the development of the technology outstripped our ability to apply etiquette to this new situation, and is there so much a need for artificial policies to govern it, as there is for a cultural movement for the reapplication of etiquette to the technology (aka, netiquette). Does there need to be an institutional policy addressing personal use of social media, or would a generic clause in your personnel manual about "bringing the reputation of the institution into disrepute" suffice? This avoids the question of how to police a social media policy, and future-proofs your policies against future shifts in technology. Otherwise, we will always be at want for a new policy whenever there is a shift in technology for which etiquette has yet to catch up. (I may add that the views expressed here are expressly my own) Chad Petrovay ?| ?Collections Database Administrator MIM-Musical Instrument Museum | 4725 E. Mayo Boulevard ?| Phoenix, AZ 85050 480.478.6000 main ?| ?480.478.6058 direct | 480.471.8690 fax ?| www.themim.org -----Original Message----- From: mcn-l-bounces at mcn.edu [mailto:mcn-l-boun...@mcn.edu] On Behalf Of Rebecca Melenka Sent: Friday, June 25, 2010 9:52 AM To: 'Museum Computer Network Listserv' Subject: Re: [MCN-L] Help with Policy on Internet site postings Ohhh, Social media - one of my faves! Here's a couple of great ones: Database of Social Media Policies: http://socialmediagovernance.com/policies.php Policy Tool for Social Media: http://socialmedia.policytool.net Rebecca Melenka BA2, MA Digitization, Publishing and Rights Coordinator Glenbow Museum Phone (403) 268-4144 Fax (403) 265-9769 www.glenbow.org -----Original Message----- From: mcn-l-bounces at mcn.edu [mailto:mcn-l-boun...@mcn.edu] On Behalf Of John Bedard Sent: Friday, June 25, 2010 10:49 AM To: mcn LISTSERV Subject: [MCN-L] Help with Policy on Internet site postings We are interested in seeing sample policies regarding postings on external Internet sites, from blogs to Social Media. Areas of interest include a staff member appearing to be an official spokesperson for or representing the organization, especially in a manner that potentially impacts the reputation of the museum; and posting derogatory or defamatory comments regarding other staff members, visitors, volunteers, trustees, donors or the institution. This policy will not reference postings to official institutional sites and forums. Does anyone have any sample policies on this topic that they can share? John R. Bedard | Director of Information Systems Minneapolis Institute of Arts 2400 Third Avenue South Minneapolis, MN 55404 612-870-3268 | JBedard at artsmia.org | www.artsmia.org _______________________________________________ You are currently subscribed to mcn-l, the listserv of the Museum Computer Network (http://www.mcn.edu) To post to this list, send messages to: mcn-l at mcn.edu To unsubscribe or change mcn-l delivery options visit: http://toronto.mediatrope.com/mailman/listinfo/mcn-l The MCN-L archives can be found at: http://toronto.mediatrope.com/pipermail/mcn-l/ _______________________________________________ You are currently subscribed to mcn-l, the listserv of the Museum Computer Network (http://www.mcn.edu) To post to this list, send messages to: mcn-l at mcn.edu To unsubscribe or change mcn-l delivery options visit: http://toronto.mediatrope.com/mailman/listinfo/mcn-l The MCN-L archives can be found at: http://toronto.mediatrope.com/pipermail/mcn-l/
