Before we can measure success, we must first be able to answer the question: Why is social media important for museums and what are we hoping to achieve?
Join the next #musesocial chat on Tuesday, April 23, 4-6pm ET. This chat will be about connecting our social media efforts to broader strategies and goals. We will discuss: ? How do you craft your goals for social media? ? How do you define social media "engagement"? ? What parts of your mission and/or strategy align with your social media outreach? ? Do you have a separate social media strategy or is it part of a broader digital plan? ? How do you currently report social media success? Is it proactive or requested by leadership? ? Do your reports inform and alter your tactical approaches to social media outreach? ? Are you happy with your current goals, measurement (metrics), and reporting process? Why not? ? What are your burning questions about defining and measuring social media success in museums? Your host: @danamuses (Dana Allen-Greil) Best, Dana
