Hi everyone
MCN's Metrics and Evaluation's SIG (Special Interest Group) is extremely
interested in the practice of evaluating digital activities. Each fall, the
change-agents of the digital transformation in the cultural sector come
together at MCN's Annual Conference to showcase and share many of the most
innovative digital technology-driven projects and to get inspired by
visions of yet untapped possibilities to further advance the mission of the
institutions in the cultural sector. And while the Annual Conference is
predominantly innovation driven, we find that not enough attention has yet
been given to evaluation.
Research on the sustainability of digital heritage projects has shown that
many technology projects fail to deliver the success they were hyped to
bring while other projects yield little use. So the Metrics and
Evaluation's SIG would like to explore the following question: What is the
recipe for success? And is there a common understanding among cultural
technologists as to what success is?
Successful long-term projects tend to have clear goals, often backed by
digital applications that support such goals (and not the other way
around). In our industry, success seems to be predominantly goal-driven.
Clarity of objectives (as measurable steps to reach a goal) together with
in the output facilitate the formulation of strong value propositions. Key
in the process is long-term documentation of activities. But what are the
best metrics?
With you help and support, we hope to start identifying what cultural
institutions typically measure to evaluate digital activities. We will
present the preliminary findings from this research at a panel during
MCN2014. We will show 1) what cultural institutions find important enough
to document, 2) what metrics are being used, and 3) what is being
evaluated.
To participate, simply email your contributions to data at mcn.edu by October
1, 2014.
We are looking to collect the following data:
- Data that your cultural institution collects on a regular basis.
Ideally, you will send a data set (any format) including several
months (or
years). Whatever you have and want to share.
- Reports that your cultural institution produces to explain the data
(for some it may just be the print out of the data set).
- List of projects / activities that are evaluated with the data set,
or what does your cultural institution do with the data?
Data will be presented in aggregated format so names of individuals and
institutions will be concealed. One institution will be selected to
highlight its approach to present at the ME-SIG panel.
Be part of the MCN community and contribute to building best practice on
the most important part of the digitization process: improving access to
collections!
For questions, contact Trilce Navarrete chair of ME-SIG at data at mcn.edu.
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Trilce Navarrete
PhD researcher and lecturer University of Amsterdam -Digital Heritage.
Masters in Cultural Economics -Digital Museum Collections. Erasmus
University Rotterdam.
Masters in Arts Administration -Museum Studies. University of Oregon.
m: +31 (0)6 244 84998
e: trilce.navarrete at gmail.com
a: Turfdraagsterpad 9 (room 1.03) NL 1012XT Amsterdam
s: trilcen | t: trilce.navarrete | w:
http://home.medewerker.uva.nl/t.navarretehernandez/
